Adweek
JULY 13, 2023
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program.
AdExchanger
JULY 13, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unboxed The Chrome Privacy Sandbox is sorta-kinda-finally ramping up to testable scale. And Google is signaling more clearly The post Is The Privacy Sandbox Ready To Play?; ChatGPT Will License Stories From AP appeared first on AdExchanger.
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Adweek
JULY 13, 2023
VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.
MNTN
JULY 13, 2023
What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be right for cable and broadcast subscribers avoiding the leap to streaming subscriptions, it’s also a case of The Price Is Right (maybe you see where this is going?).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 13, 2023
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most famous tax protests in American history. This week--some 250 years later--senior leaders at multistate cannabis company.
Martech
JULY 13, 2023
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Adweek
JULY 13, 2023
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a similar model of using humor to cleverly showcase an iPhone feature. Set to Ludacris' track "Two Miles An Hour," the minute-long.
AdExchanger
JULY 13, 2023
Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A during the height of the pandemic, deal activity in the The post Will There Be An End To Ad Tech’s M&A Dry Spell? appeared first on AdExchanger.
Adweek
JULY 13, 2023
In 2023, there is no shortage of marketing messages. Truth be told, there's a torrential flood. But if you're savvy enough to tailor your storytelling to unique cohorts, your content strategy can soar above the rest. The psychology behind marketing matters, and companies must move from telling to storytelling to put muscle behind their message.
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AdExchanger
JULY 13, 2023
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations. The post WaPo’s New Ads Chief Says AI Can Bring Brands And The News Back Together appeared first on AdExchanger.
Adweek
JULY 13, 2023
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.
AdExchanger
JULY 13, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: If it Looks Like a Duck … appeared first on AdExchanger.
Adweek
JULY 13, 2023
Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's an exercise bike. Or perhaps a washing machine or a DVD player. It's none of those things, actually, though the washing machine comes closest. In.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 13, 2023
So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs.
Adweek
JULY 13, 2023
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists. But Acosta, now the senior art director at creative.
Martech
JULY 13, 2023
Online shoppers set a new Prime Day record this year. Consumers spent $12.7 billion on July 11 and 12, up 6.1% from 2022, according to Adobe Analytics. Sales came in heavier on the second day of the event, when online customers spent $6.3 billion, up 6.4% year-over-year. In 2022, Prime Day sales reached $11.9 billion. Why we care. Amazon is an ecommerce giant.
Adweek
JULY 13, 2023
Brand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. Now, we have.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 13, 2023
With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR.
Adweek
JULY 13, 2023
Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat Baxter--who came on as Huge's fifth CEO in four years in 2021--stated that, due to ongoing economic challenges and changes in.
AdExchanger
JULY 13, 2023
Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech. The post The Big Story: MediaMath’s Bankruptcy Fallout appeared first on AdExchanger.
Adweek
JULY 13, 2023
As historically minded foodies will tell you, some of America's favorite edibles came about by accident--mistakes and last-minute substitutions in the kitchen that, instead of leading to disaster, produced something legendary. There's the Chimichanga, for example, created when Monica Flin, founder of Tucson's legendary El Charro caf?, accidentally dropped a burrito in hot oil.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
Adweek
JULY 13, 2023
National Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with.
Exchange Wire
JULY 13, 2023
Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [.] The post Bidstack Announces Virtual Stadium Partnership with StatusPRO’s NFL PRO ERA and Washington Commanders appeared first on ExchangeWire.com.
Adweek
JULY 13, 2023
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by Wieden+Kennedy Amsterdam, which promoted the mobile brand's foldable range through a satirical thriller in which the protagonist is haunted by.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JULY 13, 2023
AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [.] The post AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK appeared first on ExchangeWire.com.
Adweek
JULY 13, 2023
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of revenue. One year later, despite a broader pullback in consumer spending, the division has found its commercial footing, refined its audience strategy and.
Seth Godin
JULY 13, 2023
The scientific rule of thumb is simple: When you make a bold claim, you need significant research to back it up. Telling us that eating vegetables is healthy can be justified by a fairly simple high school science paper. But if you want to claim that the moon is made of celery and Elmer’s Glue, we’re going to need more than your back-of-the-envelope calculations.
Adweek
JULY 13, 2023
With just days to go until the U.S. Women's National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women's Soccer League unveiled the next stage of its "We Play Here" campaign. Two billion people are expected to tune into the 2023 FIFA Women's World Cup, kicking off.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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