Adweek
JULY 13, 2023
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program.
Martech
JULY 13, 2023
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
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Adweek
JULY 13, 2023
VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 13, 2023
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most famous tax protests in American history. This week--some 250 years later--senior leaders at multistate cannabis company.
Martech
JULY 13, 2023
So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 13, 2023
Online shoppers set a new Prime Day record this year. Consumers spent $12.7 billion on July 11 and 12, up 6.1% from 2022, according to Adobe Analytics. Sales came in heavier on the second day of the event, when online customers spent $6.3 billion, up 6.4% year-over-year. In 2022, Prime Day sales reached $11.9 billion. Why we care. Amazon is an ecommerce giant.
Adweek
JULY 13, 2023
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a similar model of using humor to cleverly showcase an iPhone feature. Set to Ludacris' track "Two Miles An Hour," the minute-long.
AdExchanger
JULY 13, 2023
Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A during the height of the pandemic, deal activity in the The post Will There Be An End To Ad Tech’s M&A Dry Spell? appeared first on AdExchanger.
Adweek
JULY 13, 2023
In 2023, there is no shortage of marketing messages. Truth be told, there's a torrential flood. But if you're savvy enough to tailor your storytelling to unique cohorts, your content strategy can soar above the rest. The psychology behind marketing matters, and companies must move from telling to storytelling to put muscle behind their message.
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Martech
JULY 13, 2023
With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR.
Adweek
JULY 13, 2023
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.
AdExchanger
JULY 13, 2023
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations. The post WaPo’s New Ads Chief Says AI Can Bring Brands And The News Back Together appeared first on AdExchanger.
Adweek
JULY 13, 2023
Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's an exercise bike. Or perhaps a washing machine or a DVD player. It's none of those things, actually, though the washing machine comes closest. In.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 13, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: If it Looks Like a Duck … appeared first on AdExchanger.
Adweek
JULY 13, 2023
Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists. But Acosta, now the senior art director at creative.
AdExchanger
JULY 13, 2023
Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech. The post The Big Story: MediaMath’s Bankruptcy Fallout appeared first on AdExchanger.
Adweek
JULY 13, 2023
Brand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. Now, we have.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
Adweek
JULY 13, 2023
Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat Baxter--who came on as Huge's fifth CEO in four years in 2021--stated that, due to ongoing economic challenges and changes in.
Seth Godin
JULY 13, 2023
The scientific rule of thumb is simple: When you make a bold claim, you need significant research to back it up. Telling us that eating vegetables is healthy can be justified by a fairly simple high school science paper. But if you want to claim that the moon is made of celery and Elmer’s Glue, we’re going to need more than your back-of-the-envelope calculations.
Adweek
JULY 13, 2023
It's officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in May compared to the same month last year. Likewise, trips to national landmarks and concert venues have also increased.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JULY 13, 2023
Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [.] The post Bidstack Announces Virtual Stadium Partnership with StatusPRO’s NFL PRO ERA and Washington Commanders appeared first on ExchangeWire.com.
Adweek
JULY 13, 2023
National Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with.
Exchange Wire
JULY 13, 2023
AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [.] The post AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK appeared first on ExchangeWire.com.
Adweek
JULY 13, 2023
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by Wieden+Kennedy Amsterdam, which promoted the mobile brand's foldable range through a satirical thriller in which the protagonist is haunted by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 13, 2023
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for brands like Bloomingdales and Gap, among others, have used Barbie’s legacy intellectual property as a marketing tool to generate buzz not only for the movie but for their various products. As a result, “Barbiecore” — that pink plastic hue that life has adopted recently — is everywhere from Burger King’s pink burger to Ruggable’s limited edition rug.
Adweek
JULY 13, 2023
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of revenue. One year later, despite a broader pullback in consumer spending, the division has found its commercial footing, refined its audience strategy and.
Digiday
JULY 13, 2023
On Thursday, more than 100 publishers and vendors took to the Galloping Hill Golf Course in Kenilworth, N.J., to put their golf skills to the test during the Digiday Publisher Golf Outing. But after playing 18 holes in the sun, the publishers opened up about what was waiting for them back in the office. The most commonly shared gripe? The pitfalls of programmatic advertising.
Adweek
JULY 13, 2023
With just days to go until the U.S. Women's National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women's Soccer League unveiled the next stage of its "We Play Here" campaign. Two billion people are expected to tune into the 2023 FIFA Women's World Cup, kicking off.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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