Martech

JANUARY 6, 2022

McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te

Finance 123

Finance Food Retail Conversion 123

More About Advertising

JANUARY 6, 2022

Car insurance ads don’t usually look like this: a young girl develops a bond with her grandfather thanks to a shared passion for birdwatching. The insurance bit comes in when a car and a tractor have an encounter in a field. Thanks to AXA, the duo can “Stay focused on what matters.” Publicis Conseil’s ad. The post Gruff grandad bonds over birdwatching in new AXA spot by Publicis Conseil first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so it’s not surprising that in outlooks for the upcoming year, there’s been a lot of talk about how NFTs and blockchain technology can give brands a lift.

Marketing 117

Marketing Retail MarTech Media 117

More About Advertising

JANUARY 6, 2022

McCann London has poached BBH managing director Polly McMorrow to be its new CEO. McMorrow will join in the spring as a replacement for Sheryl Marjoram, who recently returned to her native Australia to become CEO of DDB Group Sydney. She might not be a well-known name, but McMorrow is an all-rounder who has played. The post McCann London's new CEO is BBH MD Polly McMorrow first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a li

MarTech 115

MarTech ROI Marketing 115

More About Advertising

JANUARY 6, 2022

Independent London agency Now has hired Louise Hayward from Engine as its new CEO. She replaces Larissa Vince who joined TBWA London as CEO last year. Hayward (above) is currently client managing director and director of account handling at Engine UK. She will join Now’s leadership team of chair John Townshend, CSO Gaby Bell and. The post Now hires Louise Hayward from Engine as new CEO first appeared on More About Advertising.

Agency 59

Agency Advertising Finance 59

Mediavine

JANUARY 6, 2022

Happy New Year from Mediavine! We’re excited for 2022’s first installment of “Behind the Numbers with Brad” (BTNWB), where I work with our Business Intelligence experts to examine a few of the billions of data points available to us, thanks to our 8,600 publishers. With another (dare I say) “unprecedented” year now in the rearview mirror, and another full year of data at our disposal as a result, we’ve been working on the latest and greatest version of our “Best Days of the Year” calendar for 20

Fill rate 52

Fill rate CPM Advertising Audience 52

Martech

JANUARY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, should tech start-ups be worried? Reading about Elizabeth Holmes’ conviction on four counts of wire fraud in the Theranos trial, I kept coming across suggestions from analysts and legal experts suggesting that the outcome

Manufacturing 104

Manufacturing ROI MarTech Marketing 104

Frequence

JANUARY 6, 2022

Adults in America spend an average of five hours per day viewing TV content ( Nielsen ). As more people cut the cable cord, streaming video continues to gain viewers and ad dollars. Video advertising tactics such as Connected TV (CTV) , Over the Top (OTT), and Pre-Roll are growing fast. In 2021, US advertisers spent $14.44 billion on CTV, an increase of 59.9% over 2020 ( eMarketer ).

Media 52

Media Advertising Marketing 52

illumin

JANUARY 6, 2022

Schedule recurring reports with ease and gain access to two new reports: Reach and Frequency and Time to Convert illumin users, do you hear sleigh bells on the roof? It sounds like you’ve got one more gift to unwrap: a new predefined report interface! This is one gift that will keep giving, allowing you […]. The post illumin’s new predefined report interface has landed appeared first on AcuityAds Inc.

52

52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdvertiseMint

JANUARY 6, 2022

Photo by John Schnobrich on Unsplash. There are many challenges that Amazon sellers face , but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats – and Brand Registry doesn’t always prevent them from doing so, either. If you’re an Amazon seller losing sales from scammers and hijackers and are wondering what you can do about it, this article will provide you with al

Pop-Up 52

Pop-Up Communications Manufacturing Retail 52

Martech

JANUARY 6, 2022

Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Viewers of the ads will also be able to choose from multiple checkout options, an increasingly important feature in the CPG space as these brands make inroads in e-commerce.

eCommerce 107

eCommerce Retail MarTech Advertising 107