Adweek
NOVEMBER 6, 2023
KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled "Forever Crispy," the new spot shows a.
Ad Rants
NOVEMBER 6, 2023
As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. However, the effectiveness of a billboard campaign often hinges on one critical factor: location.
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Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
AdExchanger
NOVEMBER 6, 2023
Last year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without permission), it sent the equivalent of an Arctic wind howling through the health care industry. “That really was the temperature in the market,” said Ray Mina, head of marketing at Freshpaint, a data […] The post Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy Tech For Health Care appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.
AdExchanger
NOVEMBER 6, 2023
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […] The post Ad Tech Companies Are Getting Graded On Log-File Transparency appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […] The post Kochava And The FTC Head Back To Court; Troubles Abound For GroupM appeared first on AdExchanger.
Clearcode
NOVEMBER 6, 2023
As the world continues to embrace the convenience and excitement of online shopping, the e-commerce market has soared to unprecedented heights, causing a remarkable shift that’s transforming how businesses reach their potential customers and interact with their existing ones. This transformation is especially visible in the captivating realm of retail media.
Digiday
NOVEMBER 6, 2023
There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe. And over the years , Black-owned media companies have shared their concerns that those keyword blocklists discriminately harm their businesses. But according to recent conversations with half a dozen executives at Black-owned publishers, this issue hasn’t improved — even for their lifestyle content.
Exchange Wire
NOVEMBER 6, 2023
Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [.] The post Adform and GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign appeared first on ExchangeWire.com.
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Digiday
NOVEMBER 6, 2023
Last week, Walmart reunited the cast of “Mean Girls” (sans Regina George — a.k.a. Rachel McAdams) for a nearly two-minute spot touting early access to Black Friday deals. The spot, released on Nov. 1, would seemingly be a better fit for the Super Bowl with its use of nostalgia and its cast reunion than a traditional Black Friday ad. The spectacle of the ad is emblematic of an ongoing shift when it comes to Black Friday and Cyber Monday: The marketing moment is extending way beyond ju
VideoWeek
NOVEMBER 6, 2023
The industry has seen a surge of Made for Advertising sites in recent months, with the majority of brands not realising they are appearing alongside MFA content. But MFA is a spectrum, argues Alice Beecroft, Senior Director, Global Strategy & Partnerships at Yahoo, and there are some direct response-focused advertisers who are comfortable with MFA – providing they are given standardised definitions, proper labelling within the bidstream, and sufficient choice over where their ads appea
Digiday
NOVEMBER 6, 2023
The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. It has created some fragmentation in the marketplace and forced agencies to figure out how best to spend client ad dollars in the growing space.
Rob Campbell
NOVEMBER 6, 2023
Years ago, when I was helping launching Spotify in Japan at Wieden, we did a bunch of work on understanding what music fandom really meant. Given this was in Japan – the land of extreme perfection – we knew it was going to be interesting, but after a short while, we realised we may have missed the point. You see while we met a whole lot of people who had a deep relationship with music – including someone who had something like 74 different vinyl versions of Dolly Parton’s
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
NOVEMBER 6, 2023
For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future. However, the pressing question remains: is this alignment in their best interests? It hasn’t been all that great for either party so far.
Smart-Hub
NOVEMBER 6, 2023
Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. Therefore, knowing which programmatic advertising option will be more beneficial for your business and online platform is crucial. In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Prog
Digiday
NOVEMBER 6, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. As marketers head into the holidays, where do the many — and growing — number of marketing channels stand? This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Oko
NOVEMBER 6, 2023
In today's digital landscape, where streaming services dominate the entertainment industry, publishers must adapt their monetization strategies to stay
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 6, 2023
Los intentos de las grandes compañías automotrices por llegar a los consumidores hispanos en Estados Unidos son resultado del acelerado crecimiento de este demográfico que hoy por hoy comprende mas del 20% de la población. Los profesionales del marketing están conscientes del importante poder adquisitivo de los latinos, actualmente registrado por la LDC en 3,4 billones de dólares, razón por la cual en la carrera detrás del volante multicultural nadie se quiere quedar atrás.
illumin
NOVEMBER 6, 2023
Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials. That is not to say that traditional linear TV is losing its huge influence on the advertising world.
Digiday
NOVEMBER 6, 2023
While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as they test alternatives, experiment with their own first-party data offerings and see continued data leakage — which could be costing them revenue. Data leakage can occur when users traverse the web, leaving a trail of demographic information, purchase history, location data, content consumption history and more signals across the websites they visit.
Playwire
NOVEMBER 6, 2023
Key Points Blog Layouts = Garden Vibes : Just as you wouldn't put a gnome on top of your best blooms, your ad layout needs to enhance, not overshadow, your content. It's about striking that aesthetic balance! Content-First Approach : Think of your blog as prime real estate; selecting the right ad placement is crucial. Not every square inch needs a 'For Sale' sign!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
NOVEMBER 6, 2023
Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content. However, a 2022 Bango survey of 2,500 U.S. consumers found that 72% found that there are “too many subscription services.
AdPushup
NOVEMBER 6, 2023
Discover the hidden menace of intrusive advertising and its impact on publishers in this revealing exploration of the digital advertising landscape, As a publisher who is looking to generate revenue from content through advertisements, it’s crucial to be mindful of how we present ads. It’s a reality that users become irritated when they’re overwhelmed with [.
MNTN
NOVEMBER 6, 2023
B2B marketing teams are doing their best to balance the challenges at hand: niche audiences, technical offerings, and slimmer budgets, to name a few. To help manage these, many of those teams are looking to the latest AI tools to ease their day-to-day as much as possible. But with so much information to sift through, it’s hard to tell what’s essential to know — and what’s just background noise.
Exchange Wire
NOVEMBER 6, 2023
Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment [.] The post Tech vendors Piwik PRO and Cookie Information merge to give European marketers more control over their online data appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
NOVEMBER 6, 2023
We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at the beginning of the buying process. So in order to be on the radar of your potential buyers, you need to get ahead of the sales funnel. Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV.
Paleo AdTech
NOVEMBER 6, 2023
In this brief (10:42) episode, Marty explains how the original DoubleClick ad server technology worked, based on a reading of the original patent, filed in 1996 and granted in 2000. If you’d like to enjoy the patent yourself, you can do so here. It was US patent number 5,948,061 and was assigned to Dwight Merriman and Kevin O’Connor, the co-founders of DoubleClick.
Playwire
NOVEMBER 6, 2023
Influencers, you're more than creators; you're entrepreneurs. You don’t just run a channel. You run a business. But, are you treating yourself like you do?
More About Advertising
NOVEMBER 6, 2023
Heathrow usually enters the lists at Christmas – not entirely sure why although I guess you can choose an airport (avoid Gatwick seems to be the smart move.) So St Luke’s has produced three rather charming films showing the good things (and memories) that can happen at the airport. Heathrow’s Meenal Varsani says: “Travelling during … The post St Luke’s brings human dimension to Christmas for Heathrow first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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