The Ad Tech Blog
AUGUST 9, 2023
Cracking the Code of Silence You’re in a Zoom call, dissecting your latest product feature with your team. The conversation is flowing, but there’s something off. There’s a conspicuous lack of enthusiasm and engagement from your otherwise passionate engineers. The silence, you suspect, isn’t golden but a signal that something important is being withheld.
AdExchanger
AUGUST 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks The post How To Fix Frequency; Can The Future Be D/Ciphered? appeared first on AdExchanger.
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Playwire
AUGUST 9, 2023
Key Points Why is this important? Stricter data privacy regulations and the demise of third-party cookies pose significant challenges to online audience identification and targeted advertising. How greatly does data privacy impact digital advertising? New, more strict privacy regulations are causing a shift towards contextual advertising, making ROI measurement increasingly complex and raising a greater risk of ad waste.
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
AUGUST 9, 2023
The candidate running for re-election offers truth. This is what I did, I would like to do it again. The candidate coming out of nowhere offers hope. We can’t know but we can imagine. Kickstarter offers hope. No reviews, no tests, simply a promise of what might be. Book publishers buy hope, so do venture capitalists. On the other hand, the typical commercial investor simply wants a repeat of what already was.
Martech
AUGUST 9, 2023
Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 9, 2023
Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you. I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality.
Digiday
AUGUST 9, 2023
It might seem like Gen Z and Gen Alpha are very similar , but some agencies studying these younger cohorts have found nuances and distinctions in how they consume media, game and interact with brands. Last week, Publicis’ interactive agency Razorfish released its Gen Alpha study discussing the differences and similarities between the two generations.
Martech
AUGUST 9, 2023
Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO.
Digiday
AUGUST 9, 2023
Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry. From the rise of micro influencers to updated guidelines from the Federal Trade Commission , keeping up with the changes isn’t an easy task.
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Exchange Wire
AUGUST 9, 2023
An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [.] The post Curation for the Ad Tech Nation: An Overview appeared first on ExchangeWire.com.
VideoWeek
AUGUST 9, 2023
Cadent, an addressable TV advertising company, has been acquired by private equity firm Novacap. The company was previously bought by Lee Equity Partners in 2013, and has reportedly been seeking a buyer since 2019. The New York-based ad tech firm was founded in 2005, when IP-enabled set-top boxes brought the opportunity to target ads to individual households.
Exchange Wire
AUGUST 9, 2023
In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [.] The post Microsoft and Aptos Partner; Gaming Revenue Growth Slows in APAC appeared first on ExchangeWire.com.
Rob Campbell
AUGUST 9, 2023
In the UK there was an adult comic called Viz. It was filthy, hilarious and – for a long time – very successful. And while they had many ‘star’ characters … from Sid the Sexist to errrrm, The Fat Slags … my favourite part of the magazine were the publishing company details. Tucked at the bottom of a page, in extra small font, were a list of the people behind the magazine.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
AUGUST 9, 2023
Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. Sure, they know they created the ad, bought a spot, and did all the hard work. But it’s incredibly difficult to ensure people—let alone the right people—saw the ad. It leaves too many advertisers wondering: did anyone even see that?
Digiday
AUGUST 9, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
More About Advertising
AUGUST 9, 2023
We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch film for Hyundai’s Kona. So we get Game of Thrones-type dragons swooping over the streets to symbolise child Noah’s imagination, prompted by the super-dooper new auto. You can probably see why this is a bit … The post Memo to Hyundai: more dragons, less product please first appeared on More About Advertising.
Digiday
AUGUST 9, 2023
This week brought the eagerly anticipated U.S. debut of the social media app, WeAre8, as it steadfastly pursues its widely covered mission to reshape the very foundation of social media interaction. This ambitious endeavor follows closely on the heels of its initial introduction in the U.K. in 2021, Australia in 2022 and New Zealand in June. It’s a good moment to reflect on WeAre8’s progress so far and the potential pathways that lie ahead.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 9, 2023
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined the chorus of dismal tidings with revenue falling 6% in the first half of 2023 and hundreds of job losses. Penn, as ever, put a brave face on things but highlighting new business gains of … The post Stagwell shows that tech focus is no magic formula for agencies first appeared on More About Advertising.
Digiday
AUGUST 9, 2023
It’s earnings season, hence a slew of compulsory report cards released by publicly traded companies with disclosures that are typically interpreted as a barometer of challenges (and opportunities) for the wider market. Last week saw two of the more notable companies from the post-pandemic ad tech gold rush (the titans of the online ad measurement sector: DoubleVerify and Integral Ad Science) make their disclosures with announcements some deem emblematic of wider market trends.
More About Advertising
AUGUST 9, 2023
VaynerMedia has taken a bold stance on loo roll for a US campaign that compounds the horrors of a blocked toiled with a weekend at the in-laws. “It was only a wee,” our heroine cries as she works hard with a plunger to no avail while grandma is waiting impatiently outside. If only they’d remembered … The post A toilet paper horror story: Kimberly-Clark puts the drama into flushing first appeared on More About Advertising.
Digiday
AUGUST 9, 2023
This week’s Media Briefing takes a look at some of the recent C-suite changes in the media industry and what the publications are hoping to achieve by a changing of the guard. Musical chairs Mixed feelings about H2 revenue Barstool founder buys back the company, BuzzFeed is burning cash and more Musical chairs Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
AUGUST 9, 2023
Video content is getting bigger and bigger each month, both in quality and consumption. Now that most video-hosting platforms are pushing short-form content, it creates a new challenge for brands to keep up with the demand. Today, we’re diving headfirst into the backbone of any video content production, which is editing. You probably already know that social media videos are one of the leading catalysts of engagement.
Digiday
AUGUST 9, 2023
User growth has often been a seen as a leading indicator for the health of social networks, but could generative AI shift the focus to other types of growth? When it reported second quarter earnings on Tuesday, Nextdoor saw revenue increase 4% to $56.9 million after several quarters of decline — clearly a positive swing. Meanwhile, the neighborhood-focused app saw session growth outpace total weekly active users — which fell 1.8% from the first quarter to 41.6 million — with more engagement attr
Single Grain
AUGUST 9, 2023
SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. These are valid questions, and they’re important to contemplate. In this post, we’ll delve into the intricacies of how SEO influences your organic revenue growth, debunking misconceptions and reframing our expectations of how SEO ought to be viewed
AdvertiseMint
AUGUST 9, 2023
Do you want to learn how to make good TikTok videos? Whether you are a seasoned creator or a newbie, mastering how to make great TikToks will be vital to your success on the platform. An excellent TikTok video will effortlessly grab your audience attention and them you hooked till the end. This article will provide you with the key ingredients that make a successful TikTok video. 1.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
AUGUST 9, 2023
Google Tag Manager (GTM) is helpful for code tracking purposes, but does it slow down your website? If you’re unfamiliar with the best practices of GTM performance optimization, it can negatively impact your site performance. In this article, I will share nine tips to optimize your GTM setup and enhance your website’s speed, ensuring a seamless and efficient user experience.
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