Adweek
APRIL 3, 2023
The gap between how male and female student athletes are paid for their name, image and likeness spans the length of just about every college football field in the United States, but brands are starting to bridge that divide. According to Opendorse--which has helped nearly 90,000 student athletes broker so-called NIL deals with brands including.
Martech
APRIL 3, 2023
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
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Adweek
APRIL 3, 2023
Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. Of late, publishers have been frustrated by another ad-tech business model: the scraping of data from their websites, which ad-tech companies package into contextual segments that advertisers can use to target. The practice is not new, but it.
Martech
APRIL 3, 2023
The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 3, 2023
Managing director may be the most generic sounding of all agency titles. It doesn't clearly define what the job entails, even though it's one of the most pivotal and influential roles at any agency. According to many job boards, the managing director is the highest ranking manager in the organization, often just below the CEO.
Marketing Dive
APRIL 3, 2023
"Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
APRIL 3, 2023
A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high.
Adweek
APRIL 3, 2023
A campaign highlighting the risk of extinction because of climate change that featured a monster-sized meatball made from the DNA of a wooly mammoth has become an international viral hit. The spot was produced by Wunderman Thompson Benelux for Australian food innovation startup Vow's goal is to mainstream sustainable food with the launch of its.
Seth Godin
APRIL 3, 2023
Some friends moved away, and the cake at the party read, “We’ll miss you.” Perhaps it would have been more accurate for it to say, “You’ll miss us.” Because, after all, what’s mostly being missed is the community of friends and neighbors. Even when someone moves away, the community remains. When a marketer serves a community, they create the conditions where they’d be missed–because the ideas or products or services they bring are important,
Adweek
APRIL 3, 2023
In this week's episode of Yeah, That's Probably an Ad, Adweek's community editor Luz Corona is joined by the show's new co-host, Adweek Europe brand editor Rebecca Stewart. Adweek Podcast: The ECD of Yesterday, Today and Tomorrow This week they welcome sustainability editor Kathryn Lundstrom to talk about the latest move by the FTC to.
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AdExchanger
APRIL 3, 2023
Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the The post The Trade Desk Is Forgoing Public Operators For Unified ID 2.0 appeared first on AdExchanger.
Adweek
APRIL 3, 2023
Britain has a pothole epidemic, with one road for every nine miles in urgent need of repair. Local groups around the country even hold protests on National Pothole Day in January. Unilever food brand Pot Noodle has proposed a bizarre solution to this problem: fill the holes with noodles. A new campaign, by U.K.-based agency.
Exchange Wire
APRIL 3, 2023
In today's ExchangeWire news digest: Italy temporarily blocks ChatGPT over privacy concerns; Google is hit with a multibillion pound advertising lawsuit in the UK; and Hong Kong sees its crypto ambitions bolstered by tightening restrictions in the US. Italy temporarily bans [.] The post Italy Suspends ChatGPT Over Privacy Fears; Google Hit with Multibillion Pound Advertising Lawsuit appeared first on ExchangeWire.com.
Adweek
APRIL 3, 2023
Lt. Col. Dan Rooney is an Air Force fighter pilot, motivational speaker and bestselling author who has dedicated his life to meeting sacrifice with hope. He's achieved that goal through Folds of Honor, a nonprofit he founded that provides life-changing scholarships to the families of fallen or disabled service members. Since 2007, the foundation has.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
APRIL 3, 2023
There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present.
Adweek
APRIL 3, 2023
Esi Eggleston Bracey, president of Unilever USA and CEO of Unilever Personal Care in North America, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive deep into Bracey's inspiring career journey and share mantras to achieve success including being yourself, helping.
Brid.tv
APRIL 3, 2023
There are many different factors that play into a successful monetization strategy, with price floor optimization being one of the most important ones. Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away.
Adweek
APRIL 3, 2023
"Brand sustainability" means different things to different people, different brands and even different industries. So what is it really, and how should your brand respond? Let's Talk About Brand Podcast: Thought Leadership With Katie McKiever Katie Klencheski, founder and creative director of branding shop Smakk Studios, discusses what brand sustainability is and how companies can.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it The post SSPs Can Do Buyer Direct, Too; How Wordle Guides Became An SEO Bubble appeared first on AdExchanger.
Basis
APRIL 3, 2023
Imagine you’re back in high school (rough time, we know. But stay with us!). Your teacher just handed back a recent test, and your palms are sweating as you scan their feedback. There, at the top of page two, you see it: “Mostly correct, but…” Ah, partial credit. If you were like us, you’d probably find yourself wondering, “Isn’t being close good enough?
Ad Monsters
APRIL 3, 2023
Diversity, equity, and inclusion in marketing is all about how different voices and identities are represented and elevated across all forms of messaging and communications across all channels. But that also means having a diverse workforce behind the scenes at brands and agencies creating advertising and targeting global audiences. With population shifts, businesses must incorporate diversity into their business practices.
Basis
APRIL 3, 2023
Imagine you’re back in high school (rough time, we know. But stay with us!). Your teacher just handed back a recent test, and your palms are sweating as you scan their feedback. There, at the top of page two, you see it: “Mostly correct, but…” Ah, partial credit. If you were like us, you’d probably find yourself wondering, “Isn’t being close good enough?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
APRIL 3, 2023
Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.
Rob Campbell
APRIL 3, 2023
It’s been well documented how car design – thanks to a focus on efficiency and production optimisation – is becoming more and more similar. So to increase differentiation, more and more manufacturers are adding little touches both inside and outside the car. Paintwork. Wheel design. Technology options. But recently I saw something that took my breath away.
Marketing Dive
APRIL 3, 2023
The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space.
Digiday
APRIL 3, 2023
Hannah Kling creates healthy recipe content for her roughly 211,000 followers on Instagram. While Kling is not a fan of the new verification subscription model that Instagram recently rolled out, she subscribed to the verification anyway. Kling was won over by promises from Meta (the owner of Instagram and Facebook) to protect users under the verification system from potential impersonators and the ability to contact a real, live person at Meta should a problem arise with her account.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 3, 2023
A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push.
Digiday
APRIL 3, 2023
Over the course of the last two years, looming recession fears have made marketers more cautious with conservative budgets and flexible in ad deals. Ahead of the first quarter this year , that was once again the case as there had been high hopes for a booming Q4 that hadn’t delivered with rounds of job cuts. Now that the first quarter has come to a close, marketers and agency execs say it’s a mixed bag which has made it even more difficult to predict Q2.
Clearcode
APRIL 3, 2023
Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. It is the practice of risking the loss of a given amount of money in hopes of winning an even bigger amount. Although gambling has a rather negative connotation as it can lead to addiction and losing large sums of money, it’s big business.
Digiday
APRIL 3, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The programmatic open marketplace isn’t perfect — publishers know this. But that doesn’t mean they’re turning away from the revenue they get from programmatic ads, and open market programmatic in particular. In fact, according to a Digiday+ Research survey of 112 publisher professionals, publishers make a significant portion of their revenue from programmatic ads, and
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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