AdExchanger

OCTOBER 15, 2023

Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade Desk’s […] The post Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers appeared first on AdExchanger.

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Demand Side Platform 129

Seth Godin

OCTOBER 15, 2023

It’s a tempting shortcut. Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to bowling. Except everyone is the same and everyone is different. What’s actually useful is to realize that in this moment, under these conditions, this person and people who have this person’s preferences, will often choose a certain path.

Marketing 99

Marketing 99

AdExchanger

OCTOBER 15, 2023

Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil, at least from the perspective of any marketer who might want to collect and use it. The process of refining crude oil is dangerous and should be conducted with extreme care. That’s not a perfect […] The post Addressing The Risky Business Of “High-Risk” Data Activities appeared first on AdExchanger.

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Marketing Agency 126

Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. TikTok’s plan centers around custom audience packages — dubbed “Hashtag Audiences” — or bundles of people who are most likely to buy that brand’s product.

Audience 92

Audience Advertising Agency Media 92

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

OCTOBER 15, 2023

For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and protecting their direct relationships – not only with the audience, but also with the advertiser. However, after years of chasing the warped incentives of the third-party cookie era, many publishers have forgotten how to be […] The post Premium Publishers And MFA Have The Same Business Models.

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Cookies Audience Media Advertising 113

Digiday

OCTOBER 15, 2023

The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. Zillow estimates the U.S. needs more than 4 million homes on the market to bridge the gap between families in need of housing and available housing units.

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Brand Awareness Real Estate Marketing Media 85

Digiday

OCTOBER 15, 2023

Apple’s war against online tracking continues. Four years after the iPhone maker targeted link-based tracking tactics with the April 2019 update to Safari’s Intelligent Tracking Prevention feature, Apple has extended its aim to its mobile browser with last month’s rollout of iOS 17. The latest version of Apple’s mobile operating system introduces Advanced Tracking and Fingerprinting Protection, an option for iPhone owners to make it harder for companies to track them when using Safari’s Private

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Media Marketing 81

More About Advertising

OCTOBER 15, 2023

Halloween is an acquired taste but it’s an onother opportunity for advertisers and Burger King with Dentsu Creative seems to have hit a winner with this spoof horror for its gruesome-sounding Ghost Pepper Whopper. Dreamed up by Dentsu Creative’s social media unit it seems. Nicely filmed and acted (no idea who she is but she’s … The post Burger King does scary with style for Halloween first appeared on More About Advertising.

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Advertising Media Agency 59

Digiday

OCTOBER 15, 2023

Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner of ills and problems, spanning programmatic, social, retail, connected TV and elsewhere. Digiday has learned that Omnicom Media Group is rolling out a series of partnerships and alliances over the course of this week (timed to Advertising Week in New York), all under the banner of its Council for Accountability and Standards in Advertising (CASA), t

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Media Banner Retail Advertising 80

Bhatnaturally

OCTOBER 15, 2023

Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and more. Canal: papa While I shared this film from Canal+ earlier too (the link is brokenI, it popped up as a winner in the recently announced London International Awards in the [.

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Pop-Up Advertising 55

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Advertising

Digiday

OCTOBER 15, 2023

In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech. It’s just the latest move by media agencies — given the white hot heat thrown off in the commerce media/retail media sector — to find any number of ways to harness that energy.

Education 79

Education Retail Media Agency 79

AdvertiseMint

OCTOBER 15, 2023

Is your TikTok not working? You’re not alone. Many TikTok users have experienced frustrating issues with the app, from slow loading times to error messages. This blog post will explore some of the most common reasons why the TikTok app may not work and offer simple solutions. Let’s quickly help you get back to enjoying your favorite social media app.

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Agency Media Marketing 52

Digiday

OCTOBER 15, 2023

Social platforms have spent years rolling out AI-powered visual search tools that help people identify and buy elements of the real world around them. Now, Klarna has done the reverse by building visual search into its e-commerce platform. The Swedish fintech firm has a new AI “shopping lens” that lets people take photos of items and then search, compare and buy them on Klarna.

Media 79

Media Marketing 79

AdPushup

OCTOBER 15, 2023

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising Bureau (IAB) functions as such a body in the ad tech industry and creates standards and guidelines for the smooth functioning of the industry. Also [.

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Ad Tech Advertising Ad Ops 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

OCTOBER 15, 2023

To receive this briefing over email, please sign up here. This year’s Advertising Week in New York may as well be called Artificial Intelligence Week as generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals are expected to attend this year’s conference. The 19th edition of Advertising Week is hosted in “The Penn District,” otherwise known as the neighborhood around New York City’s Penn Station, as well as onli

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Advertising Media Marketing 73

AdvertiseMint

OCTOBER 15, 2023

Do you want to know how to find perfect products to sell on Amazon? With millions of sellers globally , Amazon is a wide battlefield for aspiring entrepreneurs and seasoned business owners. One of the keys to success in this competitive marketplace is knowing the right products to sell. This article will discuss how you can identify the perfect products to sell on Amazon. 1.

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Shipping Communications Manufacturing Audience 52

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. Fortunately, white label technology (WL) is the way to create branded products with ease. White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

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Ad Exchange Ad Tech Non-Profit ROI 52

AdvertiseMint

OCTOBER 15, 2023

Do you want to know how to block a sound on TikTok? Sounds are one of TikTok’s best features. However, unwanted sounds can disrupt your viewing experience. Hence, you need to know how to keep unwanted sounds from your feed. This blog post will explain how to block a sound on TikTok. Can I Block a Sound on TikTok? TikTok doesn’t have a built-in feature to block specific sounds completely.

Pop-Up 52

Pop-Up Agency Advertising Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Ad Ops Hero

OCTOBER 15, 2023

IT decision-makers are optimistic about the potential benefits of infusing enterprise applications with generative AI — a feature many now expect to be included in the price, research by Foundry reveals. Enterprises are looking to AI to boost productivity and innovation, and one-third of organizations with an interest in the technology have hired or are looking for a chief AI officer, according to new research from Foundry, publisher of CIO.com.

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Healthcare Manufacturing Education Retail 52

AdvertiseMint

OCTOBER 15, 2023

Do you know how the TikTok algorithm works? TikTok knows what you want to see, even before you know it. This is all thanks to the brilliant TikTok algorithm personalizing your “For You” page. This article will explain how the TikTok algorithm works and how you can be it as a creator. What Is the TikTok Algorithm? Source: Pixabay The TikTok algorithm is a smart assistant for your entertainment on the app.

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Pop-Up Entertainment Impressions Audience 52

Exchange Wire

OCTOBER 15, 2023

In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [.] The post Google Ads Begins Global Roll Out of Demand Gen; California Signs Delete Act appeared first on ExchangeWire.com.

Advertising 59

Advertising 59

AdvertiseMint

OCTOBER 15, 2023

Would you like to know how to pin a comment on TikTok? TikTok offers a feature that allows you to pin comments on your videos. Learning how to pin a comment on TikTok enables you to highlight specific interactions. This article will discuss the procedures for pinning comments on TikTok videos and replacing pinned comments. Step 1: Open the TikTok App Ensure you have installed the latest version of the TikTok app on your PC, iOS, or Android device.

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Pop-Up Audience Agency Advertising 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdvertiseMint

OCTOBER 15, 2023

Do you know how to make a private TikTok account? With over a billion users, TikTok is one of the biggest social media platforms today. The high level of interactions on such platforms creates a significant risk. Hence, privacy holds great importance. This article will discuss how to make your TikTok account and videos private. 1. Launch the TikTok App The first step you should take is to launch the TikTok app. 2.

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Pop-Up Media Agency Advertising 52