Adweek
SEPTEMBER 1, 2023
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.
Seth Godin
SEPTEMBER 1, 2023
If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write a screenplay. If you want to do marketing, find a good cause and spread the idea.
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Martech
SEPTEMBER 1, 2023
It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.
AdExchanger
SEPTEMBER 1, 2023
Su Kwon of Publicis Media on where DOOH is today and where it's going. Kwon will speak at AdExchanger's Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 1, 2023
This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.
MNTN
SEPTEMBER 1, 2023
There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Forecasts are projecting staggering growth, from $813 million currently to a massive $5.63 billion by 2027. eMarketer cites a number of reasons for this shift: retailers are expanding their horizons wit
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
SEPTEMBER 1, 2023
Gen Zs love TikTok. Millennials will rock a side part to the grave. Baby Boomers can’t figure out technology. Gen Xers…are they even a part of the conversation at this point? Social media, the news, popular TV shows, etc. have continually pushed these generational narratives—so they must be true, right? Obviously these statements don’t apply to every member of each generation.
Martech
SEPTEMBER 1, 2023
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions.
AdvertiseMint
SEPTEMBER 1, 2023
Have you been using TikTok analytics? If not, you have missing out on vital insights that can help you succeed on TikTok. Whether you’re a seasoned TikTok pro or just getting started, TikTok analytics can help you monitor your performance. You should read this article to learn about the free TikTok analytics tool. What is TikTok Analytics? TikTok analytics is your digital compass for success.
MNTN
SEPTEMBER 1, 2023
If you’re a business looking to grow your pool of committed customers and increase your number and rate of conversions, you’re well-versed in the sales funnel model. But if you’re wondering how to build a sales funnel that gets results – or if you just need a refresher – here’s a helpful guide. What Is a Sales Funnel? A sales funnel, so named because it features a large group at the top and a much smaller, more filtered group at the bottom, represents the journey(s) of your pot
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AdvertiseMint
SEPTEMBER 1, 2023
Do you want to know how to delete Amazon seller account? Amazon is a dominant platform for sellers to connect with a global customer base. However, circumstances may lead sellers to consider deleting their Amazon seller account. Ending a seller’s journey on Amazon requires careful navigation, whether due to business transitions, strategic shifts, or other reasons.
MNTN
SEPTEMBER 1, 2023
Marketing is a dynamic field full of ever-evolving strategies and techniques designed to captivate audiences, spark interest, and drive business growth. For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model. What Are Marketing Attribution Models?
AdvertiseMint
SEPTEMBER 1, 2023
Are you curious about what Amazon Basics is? In the vast online shopping world, one brand that has emerged as a beacon of simplicity and affordability is Amazon Basics. As consumers seek convenience and quality without breaking the bank, Amazon’s private label line has carved a niche. From electronics to home essentials, Amazon Basics offers a diverse range of products that cater to everyday needs.
More About Advertising
SEPTEMBER 1, 2023
Wieden + Kennedy’s work for TK Maxx has been consistently strong, bringing a vibrancy to the brand by reflecting the designer dream – but without raising false expectations about the reality of its customer experience. This latest campaign rams home the discounter’s message by making a virtue of the fact that it’s not telling us … The post MAA Ad of the Week: TK Maxx from W+K London first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
SEPTEMBER 1, 2023
This week: Instacart reportedly preparing IPO; PDD's revenue up by two-thirds. Can you believe it's September already? As the season starts changing and we head into (please God!) chillier days, Instacart shows no signs of cooling down, with reports the company [.] The post The Stack: Instacart to go Public? ; PDD Holdings’ Revenue Surges 66% appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 1, 2023
The Rugby World Cup is almost upon us and we usually see some decent ads. Guinness is one of the first out of the blocks with ‘Think It. Don’t Jinx It,’ offering pre-tournament advice to one of the favourites, Oirland. The Irish, unlike their rivals England (who most people think are unlikely to trouble the … The post Guinness plays down Irish Rugby World Cup hopes – but do they mean it?
VideoWeek
SEPTEMBER 1, 2023
In this week’s Week in Review: Disney shareholders say the House of Mouse misled them about the health of Disney+, the VAB accuses Nielsen of “tipping the scales” in Amazon’s favour, and Mark Thompson takes the helm at CNN. Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+.
Single Grain
SEPTEMBER 1, 2023
In the dynamic realm of digital marketing, it’s all too easy to become ensnared in the whirlwind of tasks, strategies and the allure of outsourcing. Sometimes, the linchpin to marketing content management is focusing on what you’re developing. It requires that your whole content team be on the same page about the caliber of content that your brand is outputting.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
SEPTEMBER 1, 2023
A lot of companies like to claim they have a data-driven marketing strategy, because it makes them appear more sophisticated. But half the time, businesses don’t even know what it means to be truly data-driven. In this post, we dive into the ways you can inform your marketing strategy with, you guessed it, data. As a quick precursor, if you don’t yet have Google Analytics on your brand’s website or some equivalent data collection tool, we strongly urge you to set that up!
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