Adweek
AUGUST 14, 2023
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, "The whole family is welcome, regardless of how noisy the children are." How times have changed, with the.
The Ad Tech Blog
AUGUST 14, 2023
We’ve all been there. You’ve got this vibrant remote team , a mix of individuals from different corners of the world, converging in the digital space to propel your startup forward. But sometimes, just sometimes, things don’t go as planned. Let’s unpack this delicate subject. The Wrong Reasons to Trim Down First, let’s get clear about some of the worst reasons you might be tempted to trim down your remote team: Performance Issues: So you think one of your remote wor
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Adweek
AUGUST 14, 2023
You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation.
AdExchanger
AUGUST 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing discrepancies,” aka ads that ran in places where they weren’t The post Google Doles Out Refunds After Adalytics Drama; ESPN: Stream It Or Sell It? appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 14, 2023
When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP's Mindshare.
Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
AUGUST 14, 2023
Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our … The post How to market a manufacturing company appeared first on Smart Insights.
Adweek
AUGUST 14, 2023
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.
Exchange Wire
AUGUST 14, 2023
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [.] The post InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions appeared first on ExchangeWire.com.
Adweek
AUGUST 14, 2023
Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below. Editor: Malinda DiPasquale This.
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Seth Godin
AUGUST 14, 2023
We’re testing a brand new way to host a charity auction , and I’m hoping you can check it out and even bid to support BuildOn. In this post, I want to take a moment to explain the attraction and risk of unstable equilibrium, and there’s also a fun contest at the end… If you drop a marble into a metal bowl, it will roll to the bottom and stay there.
Adweek
AUGUST 14, 2023
The latest strides in shoppable TV are all about "remote" possibilities--meaning, now consumers can browse and buy using only their remote controls. For instance, Roku's recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking "OK." And Peacock's Must ShopTV utilizes AI to allow consumers to purchase their favorite.
Digiday
AUGUST 14, 2023
X (the platform formerly known as Twitter) is hoping to attract more content creators via ad revenue payouts to users who are subscribed to X Blue. By appealing to content creators with potential compensation, marketers, agency execs and content creators believe it could boost X Blue subscribers as well as retool the way that creators view the app. Some creators have reported earning payments from X that range from hundreds of dollars to thousands after X began paying creators on August 7.
Adweek
AUGUST 14, 2023
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
AUGUST 14, 2023
Publishing executives used their companies’ latest earnings calls to continue discussing the opportunities and challenges around generative AI technology and its impact on media businesses. While News Corp CEO Robert Thomson expressed concerns of generative AI “fatally undermining journalism and damaging our societies” during his company’s earnings call on August 10 , chief executives from BuzzFeed Inc. and IAC outlined the business and content opportunities from using generative AI tools.
Adweek
AUGUST 14, 2023
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. "Melo" amassed a trophy room full of honors: He's a 10-time NBA All-Star, one of the league's top 10 all-time scorers, the player with the most Olympic medals (three gold, one.
Digiday
AUGUST 14, 2023
Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait. Am I using that in the right context?
AdvertiseMint
AUGUST 14, 2023
Are you looking to create captivating content on TikTok? If so, TikTok Creative Center can provide the necessary tools and resources. With its built-in library of visuals, audio files, and video tutorials, this platform is the perfect place to jumpstart your creative journey. Keep reading to learn what the TikTok Creative Center is and how it can help set your content apart.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 14, 2023
Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last The post Why Plenty Of Fish Did A Hard Reset On Its Brand And Media Mix appeared first on AdExchanger.
More About Advertising
AUGUST 14, 2023
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since Snapchat started making waves with this smartphone-centric format. It should come as no surprise that there has now been a sudden rise of the ‘Vertical Director.’ (More to come on that!) In 2020, Instagram made … The post Eddie Gold: the smartphone’s not for turning: why the only way is up first appeared on More About Advertising.
Rob Campbell
AUGUST 14, 2023
A few weeks ago I wrote about Otis and his love of the Rubik’s cube. His ability to solve them blindfolded. How he’s found the cube community to be nurturing and inclusive. Well recently Otis reminded me of kids endless capacity to be more than just curious … but committed. You see over the past few weeks, two new things have entered his world.
More About Advertising
AUGUST 14, 2023
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of the world, is turning to the emerging economic superpower. In WPP’s current case, to boost its AI capabilities. CEO Mark Read has stated that her sees AI as a big lever for growth – and … The post WPP spreads its wings to boost AI capabilities first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 14, 2023
As TikTok continues to mature, marketers are seeking more expertise to master the platform. Last week, for example, drinkware brand Stanley announced that it had tapped Austin-based GSD&M as its first TikTok agency of record. While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more expertise when it comes to the platform.
More About Advertising
AUGUST 14, 2023
Primark’s flagship store is one corner of London’s Oxford Street retail area that still seems to be thriving and, so far, the business has gone from strength to strength without noticeable advertising. But the Weston family-owned value business – the Westons also own the rather different, upscale grocer Fortnum & Mason – is expanding internationally … The post VCCP wins global Primark ad account first appeared on More About Advertising.
Digiday
AUGUST 14, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify For all the attention being paid to X (née Twitter) these days, Ariel Sims is keeping a closer eye on Meta’s Threads at the moment. Between the two text-based social platforms, the latter is the one that the svp and head of paid social at Digitas North America said she’s spending more time talking with clients about and thinking about.
More About Advertising
AUGUST 14, 2023
EasyJet has pulled off a summer stunt by introducing a “dads club” where fathers can give their families a break from their cringeworthy activities and take themselves off for dad dancing lessons, frisbee practice, air guitar tuition, or a joke workshop. A promotional video by Taylor Herring starring comedian Omid Djalili draws attention to the … The post Forget the kids: Easyjet’s new ‘dads club’ could put the brand on the naughty step first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
AUGUST 14, 2023
It’s only a matter of time before generative AI content becomes a bigger part of ad campaigns.
Exchange Wire
AUGUST 14, 2023
In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [.] The post Amazon Prepares SSP Launch; Tracer raises USD$18.1m appeared first on ExchangeWire.com.
VideoWeek
AUGUST 14, 2023
Following the depths of the pandemic, the big four agency holding groups’ (WPP, Publicis Groupe, Interpublic Group, and Omnicom Group) quarterly financial results generally made for happy reading. Low revenues in 2020 meant that from Q2 2021 onwards, organic revenue growth was high across the board. This was to be expected given the low base set by 2020.
Martech
AUGUST 14, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. Q: The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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