Adweek
SEPTEMBER 11, 2023
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. This story is part of The.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
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Adweek
SEPTEMBER 11, 2023
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies. And while innovation has always propelled the $600 billion industry.
Seth Godin
SEPTEMBER 11, 2023
Steve Pressfield defines Resistance as the inertia, stories and excuses we manage to create to avoid powerful or creative work. Writer’s block, procrastination, overconfidence, or a belief in un-delivered talent are all symptoms of resistance. Knowing that it has a name helps us dance with it. We can’t make it go away (the more important and useful our contribution, the more likely it is to appear) but we can learn to use it as a compass.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 11, 2023
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by.
Martech
SEPTEMBER 11, 2023
I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 11, 2023
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.
Adweek
SEPTEMBER 11, 2023
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production agency, joined Adweek CEO Will Lee at Brandweek to discuss their passion for helping companies create consumable content while staying true to their brand.
AdExchanger
SEPTEMBER 11, 2023
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger.
Adweek
SEPTEMBER 11, 2023
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek.
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AdExchanger
SEPTEMBER 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts appeared first on AdExchanger.
Adweek
SEPTEMBER 11, 2023
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief digital and marketing officer of L'Or?al USA and a 2023 Marketing Vanguard Award honoree, "and also allowing our teams to be able to try.
Martech
SEPTEMBER 11, 2023
Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.
Adweek
SEPTEMBER 11, 2023
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment that's been around a long time (Carvel turns 90 next year), periodic store refreshes are standard procedure. When Carvel's prototype opens in Gainesville, Fla., early next.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
SEPTEMBER 11, 2023
If you’re a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there’s a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. […] The post Hank, the Buffalo with Wings, Would Like To Have A Word appeared first on Adpulp.
Adweek
SEPTEMBER 11, 2023
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm Spencer Stuart's annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own
VideoWeek
SEPTEMBER 11, 2023
The ongoing dispute between Disney and Charter Communications is heating up as tonight’s Monday Night Football kickoff poses a pressing deadline. The disagreement concerns negotiations with Charter’s Spectrum cable service, which carries ESPN in New York and Los Angeles. The telco pays around $2.2 billion in annual programming costs to Disney, but claimed that the entertainment giant is “demanding an excessive increase.” When negotiations stalled at the start of the month
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Playwire
SEPTEMBER 11, 2023
In the digital landscape, change is the only constant. This applies to every aspect of the online world, including the metric, "ad calls per pageview”.
Digiday
SEPTEMBER 11, 2023
The Justice Department’s case against Alphabet’s search business formally opens Sept. 12, scrutinizing a component of the internet that billions of people use on a daily basis in a trial that will impact global businesses and society. A cornerstone of the Google search empire is its advertising business meaning marketers and adjacent professionals need to pay attention to proceedings, the outcome of which will profoundly impact their future practice.
Playwire
SEPTEMBER 11, 2023
This might be a little unorthodox, but I’d like to take a moment to personally introduce myself. I’m Stacy. I’ve been with Playwire for a little over two years now as a full-time employee and for a year as a consultant before that.
Digiday
SEPTEMBER 11, 2023
When the U.S. government faces off against Google in court later today, it will be the start of the first significant attempt to rein in a major tech giant in a generation. If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Rob Campbell
SEPTEMBER 11, 2023
Back in 2021 – on April 1 no less, even though it was not a joke – I wrote how I had spoken to a hostage negotiator. Among the many things he said to me, one that stood out most was this: “If you have clients that think words – and how you say them – don’t matter, bring them to me. After all, my job is marketing too”. Of course, the idea hostage negotiating is similar to marketing is absurd … but what I guess they were trying to say is that by understanding the needs, triggers
Digiday
SEPTEMBER 11, 2023
Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more. One signal of how the usual of social search is becoming more prominent for everyday use: Google data from summer 2022 showed that 40% Gen Z use of TikTok and Instagram when searching for lunch recommendations.
Single Grain
SEPTEMBER 11, 2023
User conferences — should you host one or not? It’s a very valid question that practically any business should ask itself at one point or another. But the most prudent question to ask yourself is: “Is it worth it to host a user conference?” In this post, we’ll walk through the benefits and challenges that come with planning and running a user conference for your customers and clients.
Digiday
SEPTEMBER 11, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify It’s an NFT collection. An idea from a sci-fi novel. The next evolution of the internet. A product invented by Mark Zuckerberg. A video game. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
SEPTEMBER 11, 2023
If you’re like me, you’ve probably spent countless hours trying to understand the LinkedIn algorithm. How do they decide which posts get seen by the masses and which get relegated to digital obscurity? Well, it turns out it’s a bit more complicated than you might think. I’m going to break it all down for you. In this post, I’m going to give you a behind-the-scenes look at the LinkedIn algorithm.
Digiday
SEPTEMBER 11, 2023
TikTok has continued to evolve from an experimental platform to a must buy for marketers over the last three years, as it’s not only become a haven for product recommendations but, more recently, a growing search platform. Since joining two years ago in September 2021, Neutrogena has taken an educational approach to its videos to “spread skincare information and awareness in an innovative and approachable way,” explained Natasha Haubrich, head of Neutrogena equity and strategy.
AdvertiseMint
SEPTEMBER 11, 2023
Do you want to learn how to get reviews on Amazon? As an Amazon seller, positive reviews are vital to your growth on the platform. They can improve your brand’s reputation and boost your sales. However, getting those valuable reviews isn’t always a walk in the park. But fear not because this blog post will unravel the secrets of how to get reviews on Amazon organically. 1.
Digiday
SEPTEMBER 11, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify A few years ago, at least two-thirds of Georgia-Pacific’s ad dollars went to traditional TV. Now the channel accounts for less than 50% of the CPG giant’s spending. “That has been a pretty big shift out of linear TV into more digital channels over the last few years,” said Laura Knebusch, vp of marketing at the parent company of brands including Angel Soft, Brawny and Dixie, said on the latest Digiday Podcast.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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