Adweek
JULY 31, 2023
Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip-hop. The landing page, produced in partnership with Sprite, reflects advertisers' growing interest in being associated with the.
AdExchanger
JULY 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 The post How Amazon’s Tough Bets Help Its Ad Biz; Can’t Spell YouTube Without “You” appeared first on AdExchanger.
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Adweek
JULY 31, 2023
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants.
AdExchanger
JULY 31, 2023
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs. The post Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 31, 2023
Diners at the Jos? Andr?s hotspot called China Chilcano--a funky, neon-lit Peruvian restaurant in Washington D.C.--will be among the first in the U.S. to try cultivated meat beginning today. On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: "Anticuchos de Pollo," grilled cell-cultivated chicken.
Digital Turbine
JULY 31, 2023
Panel discussion with Playtika, Plarium, and Digital Turbine at Israel Mobile Summit, June 29, 2023 In June, Israel Mobile Summit gathered about 2,000 industry experts in sunny Tel Aviv. For us at Digital Turbine it’s an opportunity to hear the market, meet with publishers, discuss challenges, and shape the industry’s future together with the leading mobile game developers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 31, 2023
When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.
Adweek
JULY 31, 2023
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my Christmas break. It stung. Additionally, almost six months later, I'm still waiting out my non-compete. It raises the question: When faced with an.
Seth Godin
JULY 31, 2023
There’s often a choice between following the cultural dictates of a given group or seeking out demonstrable facts and the scientific method. Which do you expect most people would choose? Which would you choose? When we revert to a testable analysis of what works, we’re relying on the one thing that all humans share: reality. But cultural connection, peer pressure and the power of affiliation and status often short-circuit that analysis.
Adweek
JULY 31, 2023
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and accompanying augmented reality experience. The Moonglow Gift Set is inspired by garden moon gate arches. It features a keepsake jewelry box adorned with.
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Martech
JULY 31, 2023
The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.
Adweek
JULY 31, 2023
Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies. "Over the past year, we have.
Martech
JULY 31, 2023
Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.
Adweek
JULY 31, 2023
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The last few years have seen him successfully launch Collective Gallery "a record label for photographers," the nonprofit Cam.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 31, 2023
Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo
Adweek
JULY 31, 2023
TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated. According to a source.
AdExchanger
JULY 31, 2023
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June. The post Xandr Tells Publishers It Won’t Cover Unpaid MediaMath Deals appeared first on AdExchanger.
Adweek
JULY 31, 2023
In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its work speak for itself while founders Leo Premutico and Jan Jacobs served as its faces and promoters. The agency has gone through a few changes in the past couple of years, including losing chief creative.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
JULY 31, 2023
In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [.] The post 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI appeared first on ExchangeWire.com.
AdExchanger
JULY 31, 2023
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday. The post DoubleVerify Flaunts $125 Million Scibids Acquisition, Steady Q2 Growth appeared first on AdExchanger.
Chief Martech
JULY 31, 2023
For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if not resilient.) But maybe, just maybe, the Age of AI will be the inflection point that will bring those failed prophets redemption.
Digiday
JULY 31, 2023
Three years ago, marketers were starting to use more memes in marketing with some even venturing to hire CMOs — chief meme officers. Since then, the social landscape has changed with a further pivot-to-video and surge in organic content strategies thanks to the rise of TikTok that’s led more brands to use memes and viral sounds. Doing so can be a murky venture for brands as some will use popular memes for their organic and paid content in ways similar to the average user — remixing an ad to feat
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JULY 31, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [.] The post LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem appeared first on ExchangeWire.com.
Digiday
JULY 31, 2023
Tying media spend to sales is an ongoing challenge for marketers and advertisers. With increasing pressure to demonstrate the value of their media investment decisions, teams are increasingly turning to marketing mix modeling to analyze the performance impact of campaign decisions. However, traditional marketing mix modeling has some challenges — key among them is the speed of delivery and the visibility of results.
MNTN
JULY 31, 2023
If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. Both of these are essential considerations, which is why we believe the marketing world can find a successful balance between new tech and the human touch.
Digiday
JULY 31, 2023
State Farm (yes, the insurance brand) worked with creators to generate buzz around its video game competition in June to reach millennials and Gen Z gamers. State Farm created Gamerhood, a game series that pits users against each other, in 2022. To invest in that offering this year, the brand hired big gaming streamers including Tyler “Ninja” Blevins and his wife, Jessica Blevins, as well as Ludwig (Ludwig Anders Ahgren), Typical Gamer (Andre Rebelo), and Krystalogy (Krysta Eason) to compete in
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digital Remedy
JULY 31, 2023
In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu, the advertising playbook is largely being rewritten. A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. For the everyday marketer looking to jump aboard today’s TV advertising wave, the following guide provides everything your brand needs to know
Digiday
JULY 31, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify A lot has changed in the social media ecosystem over the last couple of weeks: Meta launched its Twitter competitor , Threads, Twitter was rebranded to X and TikTok announced its new e-commerce endeavor designed to compete with Shein and Temu. Understanding how these changes impact creators on those platforms, like publishers, can help shed some light on what the larger media and marketing industries will face in the fallout of these shi
Digital Turbine
JULY 31, 2023
What’s the buzz in mobile this week? Jumpstart your week here: As we wrap up our Christmas in July series, we’ve uncovered valuable insights that can help brands and retailers gear up for the upcoming holiday season. From understanding the holiday magic that drives action to rethinking mobile strategies and myths about mobile gaming, let’s recap what we’ve learned about holiday shopping.
Digiday
JULY 31, 2023
This fall, Las Vegas is set to be home to the world’s largest spherical structure and perhaps, the world’s largest ad opportunity. The $2.3 billion MSG Sphere features 1.2 million LED lights shaped like hockey pucks that can be programmed into content — most recently, it’s been a basketball thanks to the NBA’s recent ad takeover of the sphere.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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