Adweek
MAY 26, 2023
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.
Martech
MAY 26, 2023
When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i
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Adweek
MAY 26, 2023
In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and Disney/ESPN split the rights to the NBA and the NHL as part of a seven-year TV deal, and this year it's WBD's.
MNTN
MAY 26, 2023
Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on CTV—21% have forgone linear altogether and exclusively rely on streaming services.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 26, 2023
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency 72andSunny, directed by Oscar-winner Chlo? Zhao and Kiku Ohe, gives players extra motivation by having characters from the game.
YieldBird
MAY 26, 2023
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is it really that big of an issue? Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 26, 2023
From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new The post The Big Story: TV Progress Under Pressure appeared first on AdExchanger.
Adweek
MAY 26, 2023
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero--or at least that's the potential pitch for its latest ad campaign. The company, which claims to service the cars and bikes of 10 million customers across its 450 car centers in Europe each year, has a white cat as.
Martech
MAY 26, 2023
Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.
Marketing Dive
MAY 26, 2023
Recent AOR appointments from Marriott and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.
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AdExchanger
MAY 26, 2023
From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new The post The Big Story: TV Progress Under Pressure appeared first on AdExchanger.
Seth Godin
MAY 26, 2023
An asteroid has never destroyed the Earth, therefore an asteroid never will. This brand has been involved in scandals before, and it has always come back stronger, so there’s nothing to worry about. There have been technology changes before, but we’ve always managed to find clients for what we do. Survivor bias is the trap of only considering the successful entries when thinking about risk.
Martech
MAY 26, 2023
Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. But some naysayers say it’s cheating, plagiarizing and killing the creative process.
Marketing Dive
MAY 26, 2023
The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
YieldBird
MAY 26, 2023
The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running it on their devices. How will this change the way online businesses live? And is it really that big of an issue? Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil.
Monetize More
MAY 26, 2023
INTRODUCCIÓN Las Reglas de Precios Unificadas (UPR, por sus siglas en inglés) en Google Ad Manager (GAM) permiten a los editores optimizar sus ingresos publicitarios al experimentar con diferentes estrategias de precios para su inventario. Las oportunidades y experimentos están disponibles en la sección de Reglas de Precios en GAM, donde los editores pueden acceder a sugerencias de optimización de anuncios basadas en datos históricos y configurar experimentos en cada regla de precios específica.
MNTN
MAY 26, 2023
Streaming and Connected TV are cannibalizing linear TV fast—you probably know that already. But what does that mean , particularly in terms of viewership? How exactly do we measure viewership on these various platforms? Read on for a deeper understanding of measuring linear and CTV viewership. Linear TV Measurement On Linear TV, shows are aired in a sequential, “linear” order, and viewers have to catch them when they’re on, like Seinfeld in the heyday of NBC (as opposed to Seinfeld on Netf
Monetize More
MAY 26, 2023
INTRODUÇÃO As Regras de Preços Unificadas (UPR) no Google Ad Manager (GAM) permitem que os editores otimizem sua receita de anúncios experimentando diferentes estratégias de preços para seu inventário. As oportunidades e experimentos estão disponíveis na seção de Regras de Preços do GAM, onde os editores podem acessar sugestões de otimização de anúncios com base em dados históricos e configurar experimentos em cada regra de preços específica.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
MAY 26, 2023
In the past, television advertising could only really be used to promote awareness of brands. Without measurement and attribution, it was nearly impossible to understand the details of your campaign performance. While you could see overall growth, you couldn’t pinpoint it to a specific campaign or piece of video creative—brands could only really spread their message and hope it stuck.
EGC Group
MAY 26, 2023
Have you heard about LinkedIn’s relatively new collaborator? It is an artificial intelligence (AI)-powered program named, fittingly, “Collaborative Articles,” and its goal is to promote content from members within LinkedIn who have expertise in specific professional areas. Essentially, questions from LinkedIn members are answered by others who are well versed on particular business-related topics.
Exchange Wire
MAY 26, 2023
This week: Meta receives record fine in EU, TikTok sues the state of Montana. Another week of highs and lows for Meta began with news the tech giant was developing a new app to rival Twitter, with loose plans to launch [.] The post The Stack: Meta Fined Record €1.2bn; TikTok Sues Montana appeared first on ExchangeWire.com.
EGC Group
MAY 26, 2023
In just over one month, Google Analytics 4 (GA4) will replace Universal Analytics (UA)—forever. Many have made the transition, even if it meant kicking and screaming doing so. If you are still in the process of making the switch, keep the limited time frame in mind. Above all, know that not only can you transition—you have to transition.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
MAY 26, 2023
Sharethrough, a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [.] The post Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns appeared first on ExchangeWire.com.
More About Advertising
MAY 26, 2023
Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in its banking role coining it from higher interest rates like its non-mutual rivals, decided to give its customers £100 back. Which the agency did with a simple but powerful print and Out of Home campaign. The post MAA Ad of the Week: Nationwide from New Commercial Arts first appeared on More About Advertising.
Brid.tv
MAY 26, 2023
It would be wrong to say that the rapid development of technology hasn’t changed the world. Nowadays, we can do almost anything online. From shopping to watching TV, the internet has made everything more accessible. However, this digital revolution has probably affected the marketing industry the most due to frequent changes in trends. For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media see
Monetize More
MAY 26, 2023
Mobile ad placements continue to soar, growing by as much as 92% right now. Optimizing your app and the ads you serve for users on tablets and smartphones has become a factor every publisher needs to address. With the arrival of ad blockers, however, a wrong placement on your mobile site can mean digital suicide for your website traffic and engagement.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
MAY 26, 2023
The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.
More About Advertising
MAY 26, 2023
Slim pickings for UK agencies at D&AD, once the premier UK festival which rose to prominence in the ‘Swinging London’ 1960s. Always an uneasy alliance twixt designers and ad creatives (I remember one evening back in the day when the designers took so long about it the ads didn’t appear until after midnight) it goes. The post Robinsons, Covid and a sex toy like an iceberg: snapshots from an uncertain adland first appeared on More About Advertising.
VideoWeek
MAY 26, 2023
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. Top Stories Enders Predicts Broadcaster Viewing to Shrink Below Half of UK Video Viewing by 2028 UK broadcaster viewing will account for less than half of total video viewing by 2028, Enders Analysis has predicted.
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