Adweek

JUNE 2, 2025

Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.

Entertainment 331

Entertainment 331

Exchange Wire

JUNE 2, 2025

In todays Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials Orbs to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline. Business Insider cuts 21% of workforce [.] The post Digest: Business Insider Cuts 21% of Workforce; Discord Trials Orbs to Incentivise Ad Engagement appeared first on ExchangeWire.com.

Ad Tech 86

Ad Tech 86

Adweek

JUNE 2, 2025

Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.

Advertising 291

Advertising Ad Tech Media 291

AdPushup

JUNE 2, 2025

Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit users and compromise the website’s authority. With the worldwide financial impact of cybercrime expected to reach more than $10.5 trillion by 2025, publishers are expected [.

Advertising 87

Advertising 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 2, 2025

Slim Jim becomes the center ring sponsor for WWE's Monday Night RAW on Netflix.

270

270

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

More About Advertising

JUNE 2, 2025

The future of contextual advertising isnt arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the team with an uplifting speech; the next minute fists fly in a bench-clearing brawl. Old ad systems treat both scenes as … The post Amazon Prime Videos Yash Chaturvedi: how AI is revolutionising advertising now first appeared on More About Advertising.

Advertising 80

Advertising Ad Tech Finance Media 80

Adweek

JUNE 2, 2025

"This award means the world to me," Mitchell said.

264

264

Martech

JUNE 2, 2025

Survey today’s consumers, and you’re likely to find split opinions regarding the applications and prominence of AI. Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity. Many others hold a more nuanced view: AI can be a powerful tool for specific purposes (like automating repetitive tasks), but human hands should do things like art and storytelling.

Fashion 70

Fashion Marketing MarTech Advertising 70

Adweek

JUNE 2, 2025

How consumers pay for drinks has bottom-line consequences.

Advertising 265

Advertising 265

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

JUNE 2, 2025

The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The data reality gap According to a Gartner study, tech stack implementation challenges top the list of AI adoption barriers, with 55% of organizations hit

Click Through Rate 62

Click Through Rate Impressions Marketing ROI 62

Adweek

JUNE 2, 2025

John Matts is now president, while Jessica Tasler Noble has been named chief culture officer at Hallmark.

Media 258

Media 258

Ad Tech Daily

JUNE 2, 2025

Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […] The post Vici Unveils a Powerful Innovation to Capture Website Visitor Data appeared first on Ad Tech Daily.

Ad Tech 75

Ad Tech MarTech Agency Media 75

Adweek

JUNE 2, 2025

Honda will bring its accessible vehicles to Olympics as a founding partner of the LA 2028 Olympic and Paralympic Games.

Marketing 223

Marketing 223

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Basis

JUNE 2, 2025

Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, relevant, and personalized as possible.

Retail 59

Retail Media Cookies Audience 59

Adweek

JUNE 2, 2025

Long retired on May 30 after almost 29 years on the anchor desk.

Affiliates 181

Affiliates 181

Ad Monsters

JUNE 2, 2025

MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real resultsnot just content. Naama Manova-Twito, founder & CEO of MarkeTeam.ai, didnt start in ad techor even digital. Her roots were in old-school marketing. So, when digital technology emerged, it felt like disruption rather than progress. Surrounded by teens casually tossing around acronyms like CPM and CPA, she spent two years quietly Googling to keep up.

Ad Ops 59

Ad Ops Marketing SEO CPA 59

Adweek

JUNE 2, 2025

Users will also have access to features such as vanishing messages, video and audio calling, and sending any kind of file.

Media 167

Media 167

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

JUNE 2, 2025

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates center on expanding the Pega platform with intelligent agents that can work together across different parts of the business. Coordinating AI agents Agents are getting a lot of attention, but many companies are cautious about using them widely, mainly due to concerns about reliability and lac

MarTech 65

MarTech Marketing 65

Adweek

JUNE 2, 2025

How to use brand heritage and consistency as strengths in crowded markets.

Marketing 163

Marketing 163

Martech

JUNE 2, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Why is it so hard for B2B marketers to shift their focus from leads to accounts? B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.

Conversion Rate 59

Conversion Rate MarTech Conversion Marketing 59

Adweek

JUNE 2, 2025

The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.

Fashion 167

Fashion Retail Marketing 167

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

AdPushup

JUNE 2, 2025

Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit users and compromise the website’s authority. With the worldwide financial impact of cybercrime expected to reach more than $10.5 trillion by 2025, publishers are expected [.

Advertising 52

Advertising 52

Adweek

JUNE 2, 2025

Byron Allen said We are going to use this opportunity to take a serious look at the offers, and the sale proceeds will be used to significantly reduce our debt.

Media 148

Media Affiliates 148

Buyer Advertising

JUNE 2, 2025

Music To Our Ears. OK everyone, put on your listening ears like my third-grade teacher Ms. Pat used to say and lets reflect on how important backup is in life and especially in music. A couple of songs come to mind like, Gimme Shelter by The Rolling Stones, Brave by Sara Bareilles and Dont Give Up by Peter Gabriel. Go ahead, fire up Spotify and take a listen, Ill wait.

Agency 52

Agency Advertising ROI 52

Adweek

JUNE 2, 2025

Lunn said the claims were never verified or checked, and that KTAL has still not corrected the story.

Affiliates 148

Affiliates 148

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

JUNE 2, 2025

Last month, Peter Naylor, the media executive whose storied career in ad sales includes leadership stints at Netflix, Snap and Hulu, joined the board of Kochava, a data solutions tech business based in the US. The move finds Naylor following what he considers the biggest trend currently shaping media: “Outcomes, outcomes, outcomes.” The increasing pressure on marketers to prove that their investments are yielding results spans from TV to mobile and beyond, and Kochava sits across cha

Mobile Search 52

Mobile Search Cookies Media Advertising 52

Adweek

JUNE 2, 2025

The third edition of Influential Beach will be the agency's biggest Cannes Lions event yet.

Agency 167

Agency 167

More About Advertising

JUNE 2, 2025

Its mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity but its also when the industrys titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies, … The post Kantars Vera Sidlova: the questions every CMO will be asking at Cannes first appeared on More About Advertising.

Advertising 52

Advertising Marketing 52

Adweek

JUNE 2, 2025

The people making a difference for their companies and changing their industries.

Agency 279

Agency 279

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing