Adweek
JUNE 24, 2022
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy.
Ad Rants
JUNE 24, 2022
The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business?
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Adweek
JUNE 24, 2022
It's been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it's cracked the code on breaking through. In a presentation at the Cannes Lions International Festival of Creativity, Mastercard unveiled an.
Marketing Dive
JUNE 24, 2022
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 24, 2022
In the fast-growing world of THC-spiked beverages, there's a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters.
Marketing Dive
JUNE 24, 2022
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JUNE 24, 2022
A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well.
Adweek
JUNE 24, 2022
On this week's episode, we travel back to Challenger Brands 2021 where Adweek's former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is.
Martech Series
JUNE 24, 2022
Boxlight Corporation, a leading provider of interactive technology, digital signage, classroom audio, and services, announces the launch of their redesigned website to better serve partners, customers, and investors. The redesigned website will offer visitors improved navigation and functionality, a user-friendly experience, and differentiate the Boxlight solutions, including those from Clevertouch Technologies®, Mimio®, and FrontRow.
Adweek
JUNE 24, 2022
Pinterest specializes in helping users find inspiration for anything from home decor to dinner ideas. At this year's Cannes International Festival of Creativity, Pinterest created an activation to bring that thrill of exploration into the real world. Filled with giant colorful wooden pins, the brand offered tons of experiences, from getting a tattoo to screen.
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Martech
JUNE 24, 2022
Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).
Adweek
JUNE 24, 2022
CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change. If you look at the lifecycle of a consumer, you'll realize that their loyalty to a brand has the potential to surpass the tenure of a CEO at that.
Martech
JUNE 24, 2022
Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release.
Adweek
JUNE 24, 2022
Apple's third installment in its popular "Underdogs" series and Channel 4's "Super. Human." film for the Paralympics both won a Cannes Lions Film Grand Prix--one of the most coveted awards at the festival. Film is one of the few categories at Cannes that is allowed to award two Grand Prix. The first went to Apple.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 24, 2022
Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” “Time to think about the holidays?” you answer in a voice filled with dread.
Adweek
JUNE 24, 2022
One of the advertising industry's most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. "Long Live the Prince," created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent.
Martech
JUNE 24, 2022
Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.
Adweek
JUNE 24, 2022
That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week. According to the source, CPM (cost per thousand viewers reached) increases were around.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
TechCrunch Ads
JUNE 24, 2022
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third-party tracking of app users on iOS, also on a claim its better for user privacy — a number of telcos in Europe are sniffing opportunity to press in the polar opposite direction.
Adweek
JUNE 24, 2022
For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to "Data Tienda," a.
Exchange Wire
JUNE 24, 2022
IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [.]. The post IAB GCC’s MENA Digital Adspend report: what the industry is saying appeared first on ExchangeWire.com.
Adweek
JUNE 24, 2022
A year after WarnerMedia debuted HBO Max with Ads, Warner Bros. Discovery is giving the streaming service some upgraded advertising formats. Pause ads and sequential ads are now available for HBO Max clients, and are being sold as part of this year's upfront.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 24, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [.]. The post Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market appeared first on ExchangeWire.com.
Adweek
JUNE 24, 2022
The National Hockey League is back on Disney-owned networks for the first time in 17 years, and to the delight of the Disney ad sales team, the company's networks had the exclusive rights to this year's Stanley Cup Final. As the NHL wraps its first season back on the company's networks, Disney Advertising "essentially sold.
Martech Series
JUNE 24, 2022
Denodo recognized for offering strong capabilities to support any data fabric deployment. Denodo, a leader in data management, announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Denodo as a Leader in The Forrester Wave : Enterprise Data Fabric, Q2 2022. According to the report, “Denodo is best fit for customers that are focusing on an enterprise-wide data fabric strategy to support BI, data collaboration, customer intelligence, d
Adweek
JUNE 24, 2022
Google has announced two new programs related to its Google News Initiative, the latest development in its ongoing bid to provide financial support to the news media ecosystem, as the tech giant faces increasing scrutiny from regulators across the globe. First, the Google News Initiative officially opened applications for its Global News Equity Fund, an.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
JUNE 24, 2022
We might just be at the threshold of a new era of travel. With the pandemic showing signs of subsiding and people across the globe hitting the road and taking to the skies with a vengeance , travel brands are finding that the nature of consumer demand and the make-up of the consumer journey are transforming. The travel industry has been hit particularly hard over the last three years—it was one of the first to suffer back in 2020 and will likely be one of the last to fully recover with eMarketer
Adweek
JUNE 24, 2022
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year. Will there be a completion to the trilogy next.
Aronson Ads
JUNE 24, 2022
Are vehicle comparisons part of your content plan? In the automotive industry, consumers have a wide range of options to choose from, each vying for their attention and business. The nature of car shopping is comparative, and providing the resources that potential customers are seeking streamlines their comparison process, helps establish you as an authority figure, and can lead them into the next step of your purchasing funnel by shaping their opinion of your product.
Adweek
JUNE 24, 2022
In a surprise twist, Love the Work More, the website which hacked Cannes Lions last year by providing access to view the winning entries for free, has won an award at the very event it targeted. Picking up a bronze Lion in the PR category, the site is now recognized by the very awards show.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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