Adweek
JANUARY 9, 2023
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the.
Smart Insights
JANUARY 9, 2023
My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make … The post How can I use ChatGPT for marketing? appeared first on Smart Insights.
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Adweek
JANUARY 9, 2023
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside experts for help. As such, over a third of businesses are hiring consultants to aid in ESG reporting processes, according to a 2022 report by GreenBiz. In response, a new crop of businesses are springing.
Martech
JANUARY 9, 2023
What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 9, 2023
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten.
Martech
JANUARY 9, 2023
With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations. The post In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
Eight discerning beer lovers, gathered recently in Boston, were so confident in their palates that they were willing to do a taste test while sitting above an outdoor dunk tank filled with frigid suds. If they failed to pick out the booze-free drink amid full-strength brews, into the icy liquid they would go. Temperature on.
AdExchanger
JANUARY 9, 2023
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Greg Morrow, general manager, streaming media group at Bitcentral. We. The post Why Publishers Need A Hybrid Approach To CTV Monetization appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to "Crash the Super Bowl" by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors.
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AdExchanger
JANUARY 9, 2023
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs. The post Why Roku Is Finally Making Its Own Smart TVs appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
After WhatsApp users create an avatar to represent them in the messaging application, they can send stickers in conversations featuring their avatar. Our guide will show you how to use these avatar stickers in conversations in the WhatsApp mobile app. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Open a.
Ad Monsters
JANUARY 9, 2023
With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. . High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers.
Adweek
JANUARY 9, 2023
Global restaurant chain McDonald's has outlined its plans for growth, which includes the ambition to elevate its marketing "through creative excellence," while its global chief marketing officer Morgan Flatley has been promoted in tandem. The world's largest fast-food company's marketing has been overseen by Flatley since her promotion to global chief marketing officer in November.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digital Turbine
JANUARY 9, 2023
What’s the buzz in mobile this week? Jumpstart your week here: Privacy crackdowns, mergers and acquisitions, and global economic slowdowns. That was SO 2022. Will it be more of the same this year? Our thought leaders are making their predictions for 2023. Let’s take a look at what their crystal Turbines are saying: Matt Tubergen EVP Global Partnerships & Corporate Development.
Adweek
JANUARY 9, 2023
YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money from ads viewed between videos in the Shorts feed. The Google-owned video platform said the new revenue sharing plan replaces the YouTube Shorts Fund, and creators and their channels must follow the platform's policies on.
AdPushup
JANUARY 9, 2023
There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. Google Ad Manager (GAM) is a complete platform to organize and deliver ads on the web, mobile, and app inventory. It combines the resources from [.].
Adweek
JANUARY 9, 2023
As artificial intelligence's ability to produce realistic imagery and video, the television and movie industries are starting to wrestle with questions about what this new technology means for the future of video production.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JANUARY 9, 2023
Explore how organizations are leveraging technology and AI to bear the challenges of the moment.
Adweek
JANUARY 9, 2023
The Shop tab will no longer appear on the navigation bar at the bottom of the Instagram application, starting next month. Instagram said it has been testing the redesign for the past few months, and the shortcut for creating content will now appear in the center, with Reels to the right and home, search and.
AdExchanger
JANUARY 9, 2023
National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for multiple cross-platform video currencies in time for the 2024 upfronts. The post Broadcasters Band Together To Create A Cross-Platform TV Measurement Standard appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp. in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. In her new role, Muhammad will oversee the integrated marketing, customer success, branded content.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JANUARY 9, 2023
For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. The expected expansion of in-game advertising to. The post Through ACR, Gamers’ Playing Habits Will Become A New Targeting Engine appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
FanDuel is placing a bet on the Super Bowl. The sportsbook is making its Big Game debut with an ad campaign that will run across the playoffs and culminate with a live spot set to air in the third quarter of the Super Bowl. Titled "Kick of Destiny," the campaign was executed with creative agency.
Martech Series
JANUARY 9, 2023
Company Taps Priyanka Singh to Lead Global People Function and Promotes Executives Myles Kleeger and Astha Malik. Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love, today announced the appointments of Priyanka Singh as Chief People Officer (CPO), as well as new positions for Myles Kleeger, President & Chief Commercial Officer, and Astha Malik, Chief Business Officer.
Adweek
JANUARY 9, 2023
The currency revolution will be televised. Today, OpenAP, along with Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB, announced the formation of the first U.S. Joint Industry Committee (JIC) to enable multiple currencies. The committee will primarily focus on creating a measurement certification process to establish the suitability of cross-platform measurement solutions ahead.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
JANUARY 9, 2023
In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through your AdSense account, checking your earnings and noticed a difference in your RPM and CPM rates. The numbers didn’t match. And now you are confused [.].
Adweek
JANUARY 9, 2023
It was a banner year for one of connected TV's biggest players, and Roku is bringing that momentum into 2023. As competition becomes even more fierce in the advertising-supported world, Roku knows it's been here for years. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into.
Martech
JANUARY 9, 2023
At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity across these experiences. Immersive music. Oorbit will host virtual concerts and other immersive music experiences through the ELYNXIR virtual world made by PIXELYNX.
Adweek
JANUARY 9, 2023
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the morning of Feb. 24, 2022. It's hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. But one incident last year crystalized how difficult marketers and media buyers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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