Super Bowl Commercials

Rob Gronkowski Is Kicking a Field Goal Live in FanDuel's Super Bowl Debut

The Sportsbook is creating the spot with Wieden+Kennedy New York

Rob Gronkowski works on his car before being called by his agent about a FanDuel Super Bowl ad — Rob Gronkowski will be training for a field goal kick in FanDuel's Super Bowl debut.FanDuel

By Rafael Canton

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FanDuel is placing a bet on the Super Bowl. The sportsbook is making its Big Game debut with an ad campaign that will run across the playoffs and culminate with a live spot set to air in the third quarter of the Super Bowl.

Titled “Kick of Destiny,” the campaign was executed with creative agency Wieden+Kennedy New York and stars retired Super Bowl champion Rob Gronkowski. The former pro bowl tight end was known for his mitts, which pulled in 9,286 yards and 92 touchdowns throughout his career.

However,

Rafael Canton

Rafael Canton is Adweek's breaking news reporter for brand marketing.

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