Adweek
AUGUST 30, 2023
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May.
The Ad Tech Blog
AUGUST 30, 2023
The Pitfalls of Stress Management I’ve witnessed countless managers fall into the trap of relying on the team stress technique to determine when to scale. People complain about too much work, complaints pile up to an unbearable point, and finally, someone drops the ball. That’s when they decide to scale. Or consider those aggressive founders who impulsively hire ten engineers to outpace competitors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdExchanger
AUGUST 30, 2023
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud's BigQuery to help marketers launch personalized campaigns in hours, not weeks. The post Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing appeared first on AdExchanger.
MNTN
AUGUST 30, 2023
Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We know you’re going to love it (and not list it—mostly because there’s nothing to list).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 30, 2023
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process. The post To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad appeared first on AdExchanger.
Martech
AUGUST 30, 2023
Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. I recently helped an organization work through its challenges with hybrid work.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
AUGUST 30, 2023
In a breakthrough study by Alex Berke at MIT, she and her team showed that labeling a menu item as vegan significantly decreased how many people would order it. In similar conditions, it turns out that more people choose exactly the same item if it doesn’t carry that label. One conclusion people might take away from this study is that the brand name “vegan” carries a lot of baggage.
AdExchanger
AUGUST 30, 2023
Instacart's S-1 makes more references to advertising than it does to "delivery," "pickup" or "CPG." The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger.
Exchange Wire
AUGUST 30, 2023
In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [.] The post The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch appeared first on ExchangeWire.com.
Ad Badger
AUGUST 30, 2023
SUBSCRIBE Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you. Read More What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] The post What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Basis
AUGUST 30, 2023
What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] At the end of July, Twitter announced its name change to X—and just like that, the blue and white bird logo has flown the coop.
Digiday
AUGUST 30, 2023
A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space). That’s not to say there hasn’t been a contraction in the podcast market this year.
Ad Badger
AUGUST 30, 2023
SUBSCRIBE Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you. Read More What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] The post What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
AUGUST 30, 2023
The generative artificial intelligence boom has the advertising industry enamored. Agencies and platforms are cranking out new tools and capabilities to dazzle marketers. However, virtual influencers — buzzed about up until late last year with the rise of Web3 and the metaverse — seem to have fallen out of favor. Virtual influencers — or computer-generated characters on social media — like digital supermodel Shudu Gram, robot rapper FN Meka and most notably, Lil Miquela, made headlines over thei
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
AUGUST 30, 2023
Adimo, a global specialist in shoppable marketing solutions, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. As part of the Scottish company’s move to accelerate its [.] The post Adimo Secures Investment From FirstPartyCapital to Accelerate Growth appeared first on ExchangeWire.com.
Digiday
AUGUST 30, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
VideoWeek
AUGUST 30, 2023
NBCUniversal today announced the permanent appointment of Mark Marshall as Chairman, Global Advertising Partnerships. He has served as interim Chairman since May, when former ad sales chief Linda Yaccarino left the US broadcaster to become CEO of X (then Twitter). Marshall joined the NBCU sales team in 2014, following a 14-year stint at Turner Broadcasting, reaching the position of SVP and National Sales Manager.
Digiday
AUGUST 30, 2023
This week’s Media Briefing recaps the major events from summer 2023 and how those trends are bound to impact the back half of the year. Summer recap Cyberattacks on media companies increase CNN has a new CEO, new activity on BuzzFeed News’ homepage and more How publishers spent their summer It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
AUGUST 30, 2023
What do you know about TikTok ads policy? TikTok advertising effectively allows businesses to take advantage of the platform’s massive user base. However, you should understand TikTok’s rules and regulations before you start your ad campaign. We will explain everything you need to know about TikTok’s advertising rules, from what you can and can’t do to the consequences of not playing by the book.
Digiday
AUGUST 30, 2023
As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. However, according to Forbes , 74% of brands have already allocated budget toward RMNs.
AdvertiseMint
AUGUST 30, 2023
Is your Amazon review not showing up? Product reviews are vital on Amazon because they show what customers think of products. Hence, Amazon reviews not showing is a common frustration many Amazon sellers and shoppers encounter. In this article, we’ll discuss the top reasons for your Amazon review not showing and how to resolve the issue. Possible Reasons for Amazon Reviews Not Showing Up There are a number of reasons your Amazon reviews aren’t showing up.
Digiday
AUGUST 30, 2023
Amazon’s shopping app, called Inspire, launched in December of last year modeled (at least aesthetically) after TikTok. Now, seemingly, it wants some of TikTok’s audience too. The app amalgamates content sourced from influencers and brands to pitch products to users. Amazon said two weeks ago that it would pay influencers $25 a video to promote products on that shopping feed — calling into question how much creators deserve to be paid.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
AUGUST 30, 2023
Do you want to know how influencer marketing Instagram works? Instagram allows influencers to connect with their audiences personally, and businesses tap into this dynamic for their marketing campaigns. Influencer marketing can be a smart solution if you want to run an ad campaign on Instagram. This guide will walk you through the ins and outs of Instagram influencer marketing, from understanding its impact to mastering the art of collaboration.
VideoWeek
AUGUST 30, 2023
Data regulations don’t tend to be viewed with much excitement by the media industry. They’re generally seen as necessary but restrictive at best, or outright counterproductive and disruptive to business at worst. But within these regulations, there are serious business opportunities. After all data laws exist, in theory at least, to serve consumers with better products – ones where they have more control over their personal data.
Exchange Wire
AUGUST 30, 2023
In today's ExchangeWire news digest: Disney shareholders accuse the company of misleading them on losses at Disney+; OpenAI is forecast to exceed USD$1bn (~£792m) in revenue within 12 months; and X reports it will allow political advertising ahead of the [.] The post Disney Accused of Lying About Streaming Losses; OpenAI on Track for $1bn in Revenue appeared first on ExchangeWire.com.
More About Advertising
AUGUST 30, 2023
It tells us something when Canon is advertising not cameras but printers. What used to be an office product is now a vital piece of kit for the modern household where work, school, life admin, holidays, wedding moodboards and lost pets all compete for ink. VCCP’s new “Stuff of Life” campaign, which shows the flurry … The post Printers are now ‘The Stuff of Life’ in new Canon campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
AUGUST 30, 2023
Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [.] The post Bidstack & Venatus Sign Commercial Partnership for In-Game Advertising appeared first on ExchangeWire.com.
More About Advertising
AUGUST 30, 2023
Bud Light’s US sales disaster shows little sign of abating after its disastrous flirtation with trans influencer Dylan Mulvaney, sales are down nearly 16% year on year and it’s lost its number one spot in grocery stores to Modelo Especial (whatever that is.) As ever with these things (and the Mulvaney business was a standout … The post Bud Light musters an army of clichés in hope for NFL-led recovery first appeared on More About Advertising.
Exchange Wire
AUGUST 30, 2023
Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [.] The post Adform Ad Server to Unlock Data Insight Capabilities in Collaboration with Lenovo appeared first on ExchangeWire.com.
More About Advertising
AUGUST 30, 2023
A new season of enduringly popular show The Great British Bake Off hardly needs a promo, but Channel 4 wanted to have some fun with its biggest show so here’s a joyful film set to a soundtrack of Belinda Carlisle’s 80s classic, Heaven is a Place on Earth. 4creative brings lots of baking ingredients (eggs, … The post 4creative sends cake components to a sticky destiny in ‘Bake Off’ trailer first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
280 
Let's personalize your content