Fri.Jul 22, 2022

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The 9 TV-Themed 2022 Comic-Con Activations You Need to See

Adweek

Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.

Marketing 347
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Estimates

The Ad Tech Blog

Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long? “ An estimate have the power to change a requirement’s scope. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in.

Ad Tech 264
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Twitter Blames Revenue Drop on the $44 Billion Takeover Fight With Elon Musk

Adweek

In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1.18 billion, down from $1.19 billion in 2021 earnings, blaming it on the ongoing Elon Musk acquisition saga, the company said. Twitter did not host an earnings call this time given the pending $44 billion Musk acquisition and cited "advertising.

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Chief Marketing Officer Carol Franczek Joins the Team of Fractional Marketers at Chief Outsiders

Martech Series

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol Franczek – a longtime senior marketer with executive marketing leadership roles across hospital & healthcare, beauty, food, household products, retail, and e-commerce markets — will now deliver strategies and expertise as a member of Chief Outsiders – one of America’s top fractional executive firms.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A New Docuseries By Claima and Sperry Highlights Water Crisis in Black Communities

Adweek

Lack of access to clean drinking water is an issue that many marginalized communities--more specifically Black and brown communities-- continue to face. To help combat the issue, American footwear brand Sperry is empowering people of color to reclaim their water. To amplify voices around the historical relevance of water in Black communities, Claima, a podcast.

Fashion 284
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TikTok is setting the ground rules for social media

Martech

Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. These are just some reasons that it’s hardly surprising that competitor platforms are looking for ways to replicate TikTok’s success.

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Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup

AdExchanger

Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0. Although. Continue reading » The post Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup appeared first on AdExchanger.

Media 122
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Meta Makes 3-Year, $150M Commitment to Its Oversight Board

Adweek

Many industry observers see Meta's Oversight Board as lacking power, but after news Friday, they certainly can't see it as lacking funds.

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Research: Latest digital marketing trends to better connect with customers

Martech

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.

Marketing 120
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Instagram: How to Use the Dual Feature in Reels

Adweek

Instagram added a "Dual" feature to the Instagram Reels camera that allows users to record videos with their device's front- and back-facing cameras simultaneously. For instance, users can record an event with their back-facing camera and record their reaction to the event with their front-facing camera at the same time. Our guide will show you.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Social apps struggle as sour economy affects advertiser demand

Marketing Dive

Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

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The New Rules for Performing in Today’s Adult Beverage Category

Adweek

The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their.

eCommerce 274
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How is marketing operations evolving?

Martech

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: Real Story Group.

Marketing 117
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To Succeed on TikTok, Brands Must Become Publishers

Adweek

Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like "Where are you going?" "What drives you in life?" and "What would make today a 5-star day?" And if Williams didn't have a branded microphone in his hand, you probably wouldn't know.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to decide if you’re ready for a customer journey orchestration solution

Martech

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions.

Education 112
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Buy Now, Pay Later Industry In Flux Amid Inflation and Potential Recession

Adweek

After seeing an explosion of adoption during the pandemic ecommerce boom, the buy now, pay later space is experiencing growing pains in the United States as consumers and investors tighten their purse strings amid a period of economic uncertainty. Swedish delayed payments giant Klarna recently saw its valuation slashed to $6.7 billion--around a seventh of.

eCommerce 261
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Breaking Down The Basics of Display Advertising

Martech Series

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Let’s understand more: What Are Display Ads?

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Recurrent Ventures Lays Off Entire Mel Magazine Staff

Adweek

The entire editorial staff of Mel Magazine--roughly 15 people, including editor in chief Josh Schollmeyer and general manager of the lifestyle division Ryan Brown--was laid off on Friday, one year exactly after the title was acquired in July 2021 by Recurrent Ventures, a media company backed by the venture equity firm North Equity. The layoffs.

Media 261
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The ODP Corporation Releases 2022 Sustainability Report

Martech Series

Report Presents the Company’s Environmental, Social and Governance (ESG) Practices and Goals. The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, released its 2022 Corporate Sustainability Report, providing information on the company’s environmental, social and governance (ESG) practices and goals.

MarTech 106
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‘World’s Biggest Coconut’ Stunt Brings Giant Inflatable Fruit and Icy Drinks to Parched Texans

Adweek

Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a "colossal coconut pop-up" stocked with icy cold beverages in the middle of a triple-digit Texas heat wave. Timing, as they say, is everything. And so is showmanship: the centerpiece of the activation is a 3-story-tall inflatable coconut, dubbed.

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Boxlight Announces Pricing of $5.0 Million Registered Direct Offering

Martech Series

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announced that it has entered into a securities purchase agreement with a single institutional investor to purchase approximately $5.0 million of its shares of common stock (or pre-funded warrants in lieu thereof) and warrants to purchase common stock in a registered direct offering.

MarTech 106
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The Great Reclamation: What to Do When You’re Wondering What’s Next

Adweek

Over the past year, the Great Resignation is a topic that has dominated my video calls, board meetings and mentoring sessions: "What is its impact on our business?" "How is it changing the culture of our company?" And, the one that has resonated most with me, "What do I want to do next?" As a.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Klaviyo Releases Q2 2022 Business Trend Recap

Martech Series

Analysis combined insights from over 300 million global shoppers across more than 80 countries and territories powered by Klaviyo’s platform. Consumer spending remains strong in 2022 compared to the year prior. Brands are offering fewer discounts. “Back in Stock” alerts are proving to be effective. Food and Beverage and Electronics are experiencing a notable increase in consumer spending.

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City Football Group’s Plan to Make Soccer a Year-Round Sport

Adweek

Championships can do wonders for a sports franchise, but they can't sell tickets, merchandise or sponsorships on their own. City Football Group (CFG) knows that better than almost any sports organization on earth. Its marquee soccer club, Manchester City, has won four of the last five English Premier League championships--securing its latest with a win.

Marketing 246
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Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences

Martech Series

Today, consumers are absorbing content at a rapid rate, scrolling platforms until their attention wears thin and then jumping to the next one. Whether it’s to fill up spare time, stay up to date with news and trends, or find content and inspiration for things to do and buy, video plays a huge role in grabbing people’s attention. For marketers, maximizing video capabilities is essential to breaking through the noise.

Audience 106
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Havas Paris Ends #MeToo Investigation, Names New Co-Chair

Adweek

Havas Paris has announced the outcome of its internal #MeToo investigation which has led to the departure of its creative director Christophe Coffre, although chief executive Julien Carette has returned. The internal investigation, which began on May 9, saw the pair step down while the investigation was conducted following anonymous accusations made on the Instagram.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Crypto Asset Rating Launching White-Label NFT Marketplace Platform

Martech Series

Crypto Asset Rating (CAR INC) is proud to announce that its white-label NFT marketplace is now ready for multi-niche usage. Businesses… US-based fintech company, Crypto Asset Rating (CAR INC) is proud to announce that its white-label NFT marketplace is now ready for multi-niche usage. Businesses can use this highly customizable platform to create their unique NFT marketplaces.

Ad Tech 106
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This Agency Made a Tool That Promises to Remove Bias From the Recruitment Process

Adweek

In many businesses, one of the biggest barriers to hiring more diverse teams is that bias can blight the recruitment process. Numerous studies have shown that factors such as ethnicity, gender or a foreign sounding name can make it more difficult for candidates to get job interviews. For example, a 2019 report from the Centre.

Agency 246
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What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?

Ad Monsters

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. .

Ad Tech 105
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MetaBlaze is Building a Diverse Web3 Ecosystem Powered by the MBLZ Cryptocurrency

Martech Series

MetaBlaze’s Multilayered Metaverse to be Powered by the MBLZ Cryptocurrency within its Diverse Web 3 Ecosystem. MetaBlaze has taken the time to develop a solid Web3 strategy that delivers the max value to gamers. While MetaBlaze is committed to making a fun & engaging 3D metaverse and recognizes that GameFi titles must incorporate multiple elements from Web3, instead of focusing solely on gaming, MetaBlaze has carefully considered all aspects of its expanding Web3 ecosystem.

MarTech 105
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.