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Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts. Instagram says the refresh is designed to embrace continued evolution and to help it “create more immersive and inclusive experiences.” The new typeface is called “Instagram Sans” and was inspired by Instagram’s logo.
“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying that the shift to remote working is good, 72% of US execs are investing in tools for virtual collaboration, and 54% of employees want to work remotely three days a week or more.” She added, “As more and more workers become remote, you need to be able
They’re calling it “the great resignation.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaig
As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. Processing.Please wait. SUBSCRIBE. See terms. A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% fro
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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New chief executive brings Tesla and Microsoft experience to the world’s highest-ranked translation management solution to propel Memsource into next era of growth New York, New York — Memsource, the industry’s highest-ranked translation management solution, has appointed Georg Ell as Chief Executive Officer and added new members to its leadership team.
New chief executive brings Tesla and Microsoft experience to the world’s highest-ranked translation management solution to propel Memsource into next era of growth New York, New York — Memsource, the industry’s highest-ranked translation management solution, has appointed Georg Ell as Chief Executive Officer and added new members to its leadership team.
HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. What it is. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform.
The Brid.TV web player is now fully compatible with multiple DRM software providers, allowing publishers to better protect their content from theft. Read this article to learn more about this feature and how to set it up. The post Prevent Content Theft With Our New DRM Support appeared first on BRID TV.
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.
As the TV industry becomes increasingly fragmented, it looks like linear advertisers are having trouble reaching the entirety of TV audiences. Samba TV’s new State of Viewership Report for Q1 2022 found that the majority of linear ad impressions are being served to the same half of all TV viewers, with 94% of all ad impressions reaching just 55% of audiences.
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Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market.
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life Aberdeen) has now resumed business as usual and is once again seen as a regular investment company. Now Abrdn has appointed Publicis Media’s Starcom to run its digital assignment across the UK and EMEA after. The post Starcom wins UK & EMEA digital assignment for Abrdn first appeared on More About Advertising.
The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. As such, Google’s decision has given advertisers and publishers more time to find new solutions. These cookie [.].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another consideration is that many global advertisers do not have full visibility of how much they. The post Marianne Yallop: there’s media software for everything – but does it match up?
LinkedIn. Twitter. Facebook. Email. Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective.
Fresh from selling out to Dutch group Candid, Creature London is back in Britain with a campaign for VisitBlackpool that features a seagull called Nigel, voiced by Lancashire comedian Johnny Vegas. Nigel is given the task of levelling up Blackpool, and to his credit he manages a comprehensive tour of all the attractions — including. The post Johnny Vegas and Creature London put Blackpool on the map first appeared on More About Advertising.
In October 2020, Google launched Google Analytics 4 (GA4), the newest iteration of its publisher-facing tool for measuring web traffic and behaviour. GA4 represented a significant rebuild of Google Analytics, with lots of new features added in, but several popular metrics stripped out. As a result, many have chosen not to make the switch from Universal Analytics, the previous iteration.
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Neste momento, o header bidding está em alta no mundo editorial. Todos os envolvidos na indústria estão tentando se adaptar a ela para aumentar sua receita publicitária. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. De acordo com a empresa, esta extensão oferece “um processo de configuração mais simples e melhor desempenho em relação à abordagem tradicional” Mas será que ela realmente está à altura dessa proposta?
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram owner Meta over the past four years and, surprise, surprise, it’s the politicos up near the top. It’s candidates in the US but in the UK – where there are ad restrictions on such hucksters. The post Charities and government are UK’s biggest Facebook ad fans first appeared on More About Advertising.
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It’s that other Cannes Film Festival on now and the greats and would-be-greats of Hollywood and beyond can enjoy three new flavours of Unilever’s Magnum ice lollies – some people have all the luck. Titled ‘Magnum Shows the World that Classics Can be Remixed,’ Korean dance music producer Peggy Gou has been unleashed on Kylie.
Apple is weaponising the online privacy wars – already to the cost of Facebook owner Meta – and its latest campaign is pillorying so-called “data brokers” and their auctions, where what you thought was private is traded. Isn’t the internet grand? Apple’s iPhone now offers App Tracking Transparency, App Privacy Report and Mail Privacy Protection.
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