Martech
SEPTEMBER 14, 2021
In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.
More About Advertising
SEPTEMBER 14, 2021
Our screens are awash with what my friend Jerry Judge terms “running footage,” usually for electric cars but here’s a new one – a classic motorbike “reborn.” It’s another debut from New Commercial Arts whose raft of new business is now seeing the light of day. This is a global campaign but focussed primarily on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 14, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge.
More About Advertising
SEPTEMBER 14, 2021
Now, wonder who this is? What we do know is that you’re going to be seeing a lot more of her over the next few years. Let’s just hope that Emma Raducanu, already signed by Nike and the star of Times Square already, manages to keep the many companies in search a meal ticket at. The post Now the real hard work begins for tennis prodigy Emma first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 14, 2021
Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers. This shift in behavior requires a makeover or, at minimum, the next revolution of strategy.
InMobi
SEPTEMBER 14, 2021
This article first appeared on The Drum Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. While much of the population stayed at home, once-bustling restaurants and cafés quickly emptied. A few QSR chains were able to buck this trend, however, as demand in takeout and delivery increased, forcing these brands to undergo a long-awaited digital transformation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Paleo AdTech
SEPTEMBER 14, 2021
Steven Comfort started life — as so many ad tech pioneers did — as a media planner and buyer in NYC for agencies such as DMB&B and Messner Vetere. Inspired by his grandfather, who founded his own successful agency via the G.I. Bill after World War II, Comfort abandoned dreams of playing professional baseball and embraced traditional media, little knowing that a confluence of time and place was about to insert him into the epicenter of the first ads on an entirely new medium, the
More About Advertising
SEPTEMBER 14, 2021
Advertising pays lip service to sustainability, but so far the changes are little more than tinkering at the edges. Agencies might insist on refillable water bottles on a shoot, but as soon as the director or the client asks for sparkling water, good intentions go straight out the window. However, climate change is starting to. The post Ad Net Zero marks first anniversary with global summit, training qualification, and high profile new signatories first appeared on More About Advertising.
Martech
SEPTEMBER 14, 2021
The one thread running through almost everything at the fall edition of MarTech is the data challenge. “Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel.” The words of Editorial Director Kim Davis in his opening keynote this morning.
InMobi
SEPTEMBER 14, 2021
Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these apps, InMobi is more than just one of many supply-side platforms (SSPs), ad networks and ad exchanges providing in-app ads from many nameless mobile app advertisers – rather, we are key to how they generate revenue and ultimately keep the lights on.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
SEPTEMBER 14, 2021
Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards. On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper N
Expert insights. Personalized for you.
129 
Let's personalize your content