Adweek
NOVEMBER 29, 2022
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together. Le is known for making dance videos and trend-centric content with his family on platforms like TikTok. Now he's ready.
The Ad Tech Blog
NOVEMBER 29, 2022
The following is my take on seniority levels. Junior engineers are very productive. They are eager to try new technologies, and once they do, they move fast. They are very optimistic, so they don’t test their code thoroughly. They need a clear goal or will procrastinate. Semi-senior engineers are comfortable with specific design patterns/technologies.
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Adweek
NOVEMBER 29, 2022
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to.
AdExchanger
NOVEMBER 29, 2022
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and. Continue reading » The post Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 29, 2022
A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women's March did not paint a pretty picture of the online experience for LGBTQ+ people, people of color and women--and the survey was conducted months before Elon Musk took over Twitter and gutted its internal and contract content moderation teams. The survey of.
AdExchanger
NOVEMBER 29, 2022
Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
NOVEMBER 29, 2022
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to … The post How to define SMART marketing objectives appeared first on Smart Insights.
Adweek
NOVEMBER 29, 2022
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers--human and mythical--at this time of year, serving as the maternal beating heart of the crowded, controlled chaos. But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the.
Martech
NOVEMBER 29, 2022
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it. The metaverse was defined in the survey of 223 marketers as “virtual, internet-based experiences that bridge offline and online worlds, where people can cu
Adweek
NOVEMBER 29, 2022
After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8% jump from last year when retailers seemed to spread out discounts and promotions.
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AdExchanger
NOVEMBER 29, 2022
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they've evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs. The post The Role Of SSPs Is Changing.
Adweek
NOVEMBER 29, 2022
Hive's "Asks" feature allows users to send other people questions on the social networking platform. By default, users will be able to see the people who have left them questions using the Asks feature. However, users also have the option to change a setting that will allow other people to send them questions anonymously. Our.
Martech
NOVEMBER 29, 2022
Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. U.S. Cyber Monday total online sales. Adobe : $11.3 billion — 5.8% increase from 2021 Salesforce : $12.2 billion — 8% increase from 2021. U.S. Black Friday total online sales. Adobe: $9.1 billion — 2.3% increase from 2021 Salesforce $15 billion — 12% increase from 2021.
Adweek
NOVEMBER 29, 2022
Snapchat has a ghost for an icon, but Snap Inc. CEO Evan Spiegel wants to see more living human beings in the company's offices. Spiegel wrote in a memo to Snap employees, reviewed by Alex Barinka of Bloomberg, "I believe that spending more time together in person will help us to achieve our full potential,".
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 29, 2022
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at. Continue reading » The post Tackling CTV’s Measurement Mess With FuboTV appeared first on AdExchanger.
Adweek
NOVEMBER 29, 2022
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids' online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter's recent job cuts have reportedly.
Martech
NOVEMBER 29, 2022
LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. “Identity Enrichment is a welcome addition to AppExchange, as they power digital transformation for customers by delivering them accurate CRM data,” said Woodson Martin, GM of Salesforce AppExchange.
Adweek
NOVEMBER 29, 2022
Google and YouTube Tuesday revealed a $13.2 million grant to the International Fact-Checking Network at the nonprofit Poynter Institute, with the funds earmarked for a new Global Fact Check Fund to support the IFCN's network of 135 fact-checking organizations from 65 countries covering over 80 languages. YouTube director of news and civic partnerships Brandon Feldman.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 29, 2022
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time.
Adweek
NOVEMBER 29, 2022
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.
AdExchanger
NOVEMBER 29, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, Continue reading » The post SKAN 4 Overview: Everything Advertisers Need To Know appeared first on AdExchanger.
Adweek
NOVEMBER 29, 2022
By default, Hive users can ask other people questions on the social networking platform through an "Asks" feature. However, users can turn this feature off if they don't want others to be able to ask them questions. Our guide will show you how to turn off the questions feature in the Hive mobile application.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have. Continue reading » The post The Streaming Wars Have Worn Out TV; Can Elon Provoke A Feud With Apple? appeared first on AdExchanger.
Marketing Dive
NOVEMBER 29, 2022
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
Martech Series
NOVEMBER 29, 2022
Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. However, haven’t you yet upgraded your GTM team with WebOps? If your answer is no, then you are missing out on a lot.
Exchange Wire
NOVEMBER 29, 2022
Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [.]. The post <strong>Odeeo Expands Offering to Bring Programmatic Audio Advertising to Millions of Mobile Gamers</strong> appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 29, 2022
Securonix Next-Gen SIEM, XDR and SOAR capabilities with Amazon Security Lake arm customers with the intelligence they need to swiftly act against potential threats. Securonix, Inc., a leader in Next-Gen Security Information and Event Management (SIEM) and Extended Detection and Response (XDR), announced at AWS re:Invent 2022 that it is supporting Amazon Security Lake from Amazon Web Services (AWS).
Marketing Dive
NOVEMBER 29, 2022
Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.
Martech Series
NOVEMBER 29, 2022
Concludes a year of Contentstack Cares initiatives by extending its commitment to Pledge 1% and joining the Giving Tuesday Nasdaq Bell Ringing at Times Square in NYC. Contentstack , the Content Experience Platform (CXP) category leader and composable architecture pioneer, today announced the conclusion of a year of giving through its Contentstack Cares Corporate Social Responsibility (CSR) program by setting aside 1% of its annual revenue in the form of equity through Pledge 1%.
Marketing Dive
NOVEMBER 29, 2022
The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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