Tue.Nov 29, 2022

article thumbnail

The Creator Economy Is Entering the Metaverse and Claiming Territory

Adweek

The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together.

262
262
article thumbnail

How to build an engaging career path

The Ad Tech Blog

The following is my take on seniority levels. Junior engineers are very productive. They are eager to try new technologies, and once they do, they move fast. They are very optimistic, so they don’t test their code thoroughly. They need a clear goal or will procrastinate. Semi-senior engineers are comfortable with specific design patterns/technologies. They know how to set goals and unblock themselves.

Ad Tech 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Adweek

Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct.

Agency 260
article thumbnail

Don’t rush

Seth Godin

Hurry, sure. We need to hurry. Hurry puts it up on our priority list. Hurry gives us urgency and focus. But rushing is something that leads to errors and then apologies. “I’m sorry, I rushed it,” is not something we want to hear. But hurry

98
article thumbnail

Social Media, Online Experience Remains Poor for Marginalized Groups

Adweek

A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women's March did not paint a pretty picture of the online experience for LGBTQ+ people, people of color and women--and the survey was conducted months before Elon Musk took over Twitter and gutted its internal and contract content moderation teams. The survey of.

Media 235
article thumbnail

Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution

AdExchanger

Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and.

article thumbnail

Let’s Talk About Brand Podcast: Creative B-to-B Branding With Hope Morley

Adweek

When we think of creative branding efforts--especially videos--we often think of b-to-c brands. It is for this reason that creative b-to-b branding has an opportunity to stand out and be noticed.

228
228

More Trending

article thumbnail

A Surprise Bouquet Slays Mrs Claus’ Holiday Blues in Poignant Teleflora Campaign

Adweek

According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers--human and mythical--at this time of year, serving as the maternal beating heart of the crowded, controlled chaos.

eCommerce 219
article thumbnail

HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

Marketing Dive

A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets

article thumbnail

Cyber Monday Breaks Records Following Robust Black Friday

Adweek

After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8%

Retail 219
article thumbnail

The Role Of SSPs Is Changing. Here’s How They Can Adapt

AdExchanger

SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses.

article thumbnail

Hive: How to Allow Users to Send You Anonymous Questions

Adweek

Hive's "Asks" feature allows users to send other people questions on the social networking platform. By default, users will be able to see the people who have left them questions using the Asks feature.

214
214
article thumbnail

Taco Bell embraces soccer, Latin culture in new ad

Marketing Dive

The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent

article thumbnail

Snap Wants Employees Back in the Office 4 Days Per Week Starting in February

Adweek

Snapchat has a ghost for an icon, but Snap Inc. CEO Evan Spiegel wants to see more living human beings in the company's offices.

213
213
article thumbnail

SKAN 4 Overview: Everything Advertisers Need To Know

AdExchanger

Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Media 77
article thumbnail

International Fact-Checking Network Receives $13.2M Grant From Google, YouTube

Adweek

Google and YouTube Tuesday revealed a $13.2

207
207
article thumbnail

Tackling CTV’s Measurement Mess With FuboTV

AdExchanger

A podcast interview withLynette KaylorSVP, North America Ad SalesCTV measurement is a total mess: Agree or disagree? “It’s It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at. Continue reading » The post Tackling CTV’s Measurement Mess With FuboTV appeared first on AdExchanger.

75
article thumbnail

How Lego and Epic Games Aim to Make Online Experiences Safe for Children

Adweek

Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids' online experiences. In the U.K.,

207
207
article thumbnail

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Marketing Dive

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future

article thumbnail

Brave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships

Adweek

On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products.

207
207
article thumbnail

The Secret Sauce for Marketers Looking to Up Their Creative Game

Basis

A puppy and a Clydesdale’s unlikely friendship. A Shaggy remix (feat. Mila Kunis and Ashton Kutcher). Two brothers’ unbreakable bond. A thank you letter to moms everywhere. When we think of the ads that have stuck with us (some, for years), these are a few that come to mind.

article thumbnail

Hive: How to Stop Users From Asking You Questions

Adweek

By default, Hive users can ask other people questions on the social networking platform through an "Asks" feature. However, users can turn this feature off if they don't want others to be able to ask them questions.

195
195
article thumbnail

The Streaming Wars Have Worn Out TV; Can Elon Provoke A Feud With Apple?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have.

article thumbnail

How to define SMART marketing objectives

Smart Insights

article thumbnail

How WebOps Matters to Marketing Success

Martech Series

Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies.

MarTech 93
article thumbnail

Kids Foot Locker opens House of Play Roblox experience

Marketing Dive

The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers

article thumbnail

Cloudian Launches On-Premises Object Storage for Snowflake Analytics Workloads

Martech Series

Solution Offers Public Cloud-like Scalability and Ease of Management in Customer Data Centers. Cloudian today announced the launch of its HyperStore® on-prem data lake storage in partnership with Snowflake, the Data Cloud company.

article thumbnail

Duolingo launches Japan’s Museum of Wonky Learning

More About Advertising

Language learning companies have spawned some funny ads over the years – mistranslations/misunderstandings seem to hit a reliable funny bone, often involving a rampant senorita happening on a bemused if happy tourist, for some unaccountable reason.

Agency 60
article thumbnail

Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux

Exchange Wire

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [.].

article thumbnail

Insights And Sinsights …

Rob Campbell

Insights. That single word that causes so much debate. What they are. How you get them. When you know you have a good one. It may not be fashionable, but I’m still a big believer in them.

Fashion 59
article thumbnail

A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza

Digiday

Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola.

article thumbnail

Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web

Exchange Wire

Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [.].

article thumbnail

Securonix Announces Support of Amazon Security Lake at AWS re:Invent 2022 to Deliver Faster Data Ingestion and Analysis

Martech Series

Securonix Next-Gen SIEM, XDR and SOAR capabilities with Amazon Security Lake arm customers with the intelligence they need to swiftly act against potential threats. Securonix, Inc.,

MarTech 83
article thumbnail

Odeeo Expands Offering to Bring Programmatic Audio Advertising to Millions of Mobile Gamers

Exchange Wire

Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [.].

article thumbnail

How Philadelphia Cream Cheese is finding its place on Reddit

Digiday

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances.

Pop-Up 58
article thumbnail

Contentstack Commits Equity to Fund Future CSR Initiatives through Pledge 1%

Martech Series

Concludes a year of Contentstack Cares initiatives by extending its commitment to Pledge 1% and joining the Giving Tuesday Nasdaq Bell Ringing at Times Square in NYC.

article thumbnail

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

Digiday

For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority.

Fashion 57