Adweek
NOVEMBER 29, 2022
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together.
The Ad Tech Blog
NOVEMBER 29, 2022
The following is my take on seniority levels. Junior engineers are very productive. They are eager to try new technologies, and once they do, they move fast. They are very optimistic, so they don’t test their code thoroughly. They need a clear goal or will procrastinate. Semi-senior engineers are comfortable with specific design patterns/technologies. They know how to set goals and unblock themselves.
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Adweek
NOVEMBER 29, 2022
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct.
Seth Godin
NOVEMBER 29, 2022
Hurry, sure. We need to hurry. Hurry puts it up on our priority list. Hurry gives us urgency and focus. But rushing is something that leads to errors and then apologies. “I’m sorry, I rushed it,” is not something we want to hear. But hurry
Adweek
NOVEMBER 29, 2022
A survey conducted by YouGov and commissioned by GLAAD, Kairos, UltraViolet and Women's March did not paint a pretty picture of the online experience for LGBTQ+ people, people of color and women--and the survey was conducted months before Elon Musk took over Twitter and gutted its internal and contract content moderation teams. The survey of.
AdExchanger
NOVEMBER 29, 2022
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and.
Adweek
NOVEMBER 29, 2022
When we think of creative branding efforts--especially videos--we often think of b-to-c brands. It is for this reason that creative b-to-b branding has an opportunity to stand out and be noticed.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 29, 2022
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers--human and mythical--at this time of year, serving as the maternal beating heart of the crowded, controlled chaos.
Marketing Dive
NOVEMBER 29, 2022
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets
Adweek
NOVEMBER 29, 2022
After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8%
AdExchanger
NOVEMBER 29, 2022
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses.
Adweek
NOVEMBER 29, 2022
Hive's "Asks" feature allows users to send other people questions on the social networking platform. By default, users will be able to see the people who have left them questions using the Asks feature.
Marketing Dive
NOVEMBER 29, 2022
The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent
Adweek
NOVEMBER 29, 2022
Snapchat has a ghost for an icon, but Snap Inc. CEO Evan Spiegel wants to see more living human beings in the company's offices.
AdExchanger
NOVEMBER 29, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Adweek
NOVEMBER 29, 2022
Google and YouTube Tuesday revealed a $13.2
AdExchanger
NOVEMBER 29, 2022
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV measurement is a total mess: Agree or disagree? “It’s It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at. Continue reading » The post Tackling CTV’s Measurement Mess With FuboTV appeared first on AdExchanger.
Adweek
NOVEMBER 29, 2022
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids' online experiences. In the U.K.,
Marketing Dive
NOVEMBER 29, 2022
Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future
Adweek
NOVEMBER 29, 2022
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products.
Basis
NOVEMBER 29, 2022
A puppy and a Clydesdale’s unlikely friendship. A Shaggy remix (feat. Mila Kunis and Ashton Kutcher). Two brothers’ unbreakable bond. A thank you letter to moms everywhere. When we think of the ads that have stuck with us (some, for years), these are a few that come to mind.
Adweek
NOVEMBER 29, 2022
By default, Hive users can ask other people questions on the social networking platform through an "Asks" feature. However, users can turn this feature off if they don't want others to be able to ask them questions.
AdExchanger
NOVEMBER 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have.
Martech Series
NOVEMBER 29, 2022
Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies.
Marketing Dive
NOVEMBER 29, 2022
The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers
Martech Series
NOVEMBER 29, 2022
Solution Offers Public Cloud-like Scalability and Ease of Management in Customer Data Centers. Cloudian today announced the launch of its HyperStore® on-prem data lake storage in partnership with Snowflake, the Data Cloud company.
More About Advertising
NOVEMBER 29, 2022
Language learning companies have spawned some funny ads over the years – mistranslations/misunderstandings seem to hit a reliable funny bone, often involving a rampant senorita happening on a bemused if happy tourist, for some unaccountable reason.
Exchange Wire
NOVEMBER 29, 2022
In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [.].
Rob Campbell
NOVEMBER 29, 2022
Insights. That single word that causes so much debate. What they are. How you get them. When you know you have a good one. It may not be fashionable, but I’m still a big believer in them.
Digiday
NOVEMBER 29, 2022
Many of the world’s most influential brands are competing to win over consumers while Qatar hosts the World Cup, soccer’s premier event and a unique opportunity for these brands to get their messages across. One such brand is Coca-Cola.
Exchange Wire
NOVEMBER 29, 2022
Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [.].
Martech Series
NOVEMBER 29, 2022
Securonix Next-Gen SIEM, XDR and SOAR capabilities with Amazon Security Lake arm customers with the intelligence they need to swiftly act against potential threats. Securonix, Inc.,
Exchange Wire
NOVEMBER 29, 2022
Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [.].
Digiday
NOVEMBER 29, 2022
For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances.
Martech Series
NOVEMBER 29, 2022
Concludes a year of Contentstack Cares initiatives by extending its commitment to Pledge 1% and joining the Giving Tuesday Nasdaq Bell Ringing at Times Square in NYC.
Digiday
NOVEMBER 29, 2022
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority.
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