Adweek
OCTOBER 21, 2022
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most.
Smart Insights
OCTOBER 21, 2022
Practical ideas for you to use from across the 6 pillars of effective digital marketing Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will … The post 2023 Digital marketing trends – What are the latest innovations you could be investing in? appeared first on Smart Insights.
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Adweek
OCTOBER 21, 2022
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations and perceptions of value.
Marketing Dive
OCTOBER 21, 2022
During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 21, 2022
To mark the release of Taylor Swift's latest album, Midnights, Messenger rolled out a Taylor Swift chat theme that users can activate in conversations. This theme adds lavender message bubbles to a conversation. When this chat theme is activated in a conversation, the conversation's emoji will automatically be updated to the mantelpiece clock emoji.
Martech
OCTOBER 21, 2022
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. “Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” Content opportunities are huge.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
OCTOBER 21, 2022
This year has seen a rise in the number of advertisers who have been moving their ad dollars to Connected TV—and it looks like that investment is not unfounded. In a new study from Comcast Advertising and MediaScience, unaided recall of ads viewed in a big screen TV environment were 2.2 times higher than the same ads served on digital mobile platforms.
Adweek
OCTOBER 21, 2022
This week's edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Enjoy the assortment! Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX's American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the.
Martech
OCTOBER 21, 2022
For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.
Adweek
OCTOBER 21, 2022
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what.
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Martech
OCTOBER 21, 2022
HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly. Continuing the Campaign tool enhancements from July’s releases , you can now set up templates based on successful campaigns or best practices.
Adweek
OCTOBER 21, 2022
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative.
Martech Series
OCTOBER 21, 2022
AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. At present, a test version of the bot has been introduced. Currently, all the changes, such as an offer suspension, product price or payout amendments, modifications in creative materials and other crucial information for affiliates, are delivered via e-mails.
Adweek
OCTOBER 21, 2022
The media landscape is at an inflection point, but it's also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
OCTOBER 21, 2022
Yes, B2B marketing has changed. But how? And what can marketers do about it? By now, it’s obvious that the economy has veered into uncertain waters. But even before that happened, B2B marketers were under increasing pressure to show tangible results that contribute to revenue goals. With customer acquisition costs soaring, channels becoming more competitive and budgets getting squeezed, the days of growth at all costs are over.
Adweek
OCTOBER 21, 2022
Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as "the Ultimate Travel Hack" in its latest campaign that aims to help travelers save money when booking. The global campaign created by Skyscanner's in-house creative team and Little Big Engine features several characters and the.
Martech Series
OCTOBER 21, 2022
With corporate and social events back in full swing post-Covid, bookers are actively looking for the perfect function spaces and HeadBox is supporting venues to fill up their end-of-year event schedules. Premier event tech platform HeadBox offers lead-generating software and 3D modeling that helps venues proactively fill up their event calendars. Generating quality leads and connecting venues with new bookers looking for the best in Sydney venue hire, HeadBox provides a first-class solution for
Adweek
OCTOBER 21, 2022
On Oct. 6, nearly three years since their last American show, South Korean pop outfit NCT 127 played for a sold-out crowd of 12,000 fans at Los Angeles' Crypto.com Arena for the U.S. leg of their second world tour, Neo City - The Link.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
OCTOBER 21, 2022
Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.
Adweek
OCTOBER 21, 2022
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms now has the Performance 5. Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information.
Martech Series
OCTOBER 21, 2022
SOCi Inc., the marketing platform for multi-location brands, has announced the company has completed and passed the required audits to become ISO 27001 certified. As one of the most rigorous and well-respected information security certifications in the world, the ISO 27001 certification confirms SOCi meets high standards for information security and security management.
Adweek
OCTOBER 21, 2022
The digital experiences being described collectively as "the Metaverse" has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 21, 2022
Tango Extend offers instant addition of business lines to personal BYOD mobile phones with its eSIM technology. Tango Networks announced general availability of eSIM support for its Tango Extend service, enabling touchless activation of business lines on users’ personal mobile phones. Extend embeds a full-featured, secure and controlled business extension on employees’ Bring Your Own Device phones without any apps or special configuration.
Marketing Dive
OCTOBER 21, 2022
Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time.
Martech Series
OCTOBER 21, 2022
Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. 65% of consumers say they care about the environment. But while only with some 15% consistently make buying decisions to lower their environmental impact, this proportion is set to climb to 50%, the analysis concludes.
Marketing Dive
OCTOBER 21, 2022
Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 21, 2022
With increasing demand for custom visual products, consumer and B2B businesses are looking to Picsart for Developers’ award-winning APIs. Picsart , the world’s leading digital creation platform and a top 20 most downloaded app worldwide, announced API partnerships with PopSockets, the leading maker of expandable phone grips and lifestyle accessories, and Mediaclip, a premier provider of white-label software to printers, retailers and e-commerce platforms.
Marketing Dive
OCTOBER 21, 2022
Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.
Martech Series
OCTOBER 21, 2022
Orion enhances Qlik with automated data governance and trust propagation capabilities. Orion Governance, a leader in Metadata Management solutions and the provider of the Enterprise Information Intelligence Graph (EIIG), the foundation for a self-defined data fabric, announced today it has entered into a technology partnership with Qlik.® This partnership will integrate Orion’s EIIG solution with Qlik Cloud to help enterprises tackle their most challenging data problems.
Marketing Dive
OCTOBER 21, 2022
Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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