Adweek
JULY 26, 2022
A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there's no denying the allure of true name recognition. So the chain has enlisted.
Ad Espresso
JULY 26, 2022
In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More.
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Adweek
JULY 26, 2022
I spent the month of May, Mental Health Awareness month, not wanting to get out of bed. I'm Bipolar II. That's the less severe one. Many people with BP-II, me included, will never experience a full-on manic episode, and only one or two hypomanic episodes in their life. The rest of the time, we are.
AdExchanger
JULY 26, 2022
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. Apple orchestrated the biggest mobile marketing landscape shift in years when it released iOS 14.5 last year. The industry shook when.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 26, 2022
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible.
Smart Insights
JULY 26, 2022
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, … The post What’s the difference between B2B and B2C digital marketing?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 26, 2022
The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.
Adweek
JULY 26, 2022
Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart.
Martech
JULY 26, 2022
A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.
Adweek
JULY 26, 2022
Growing up, I was never into comic books. I didn't see myself reflected in the superhero world; it would seem unlikely that anyone who looked like me would fly around in a cape and save the world. But I was wrong. Enter Ms. Marvel. Kamala Khan, a Pakistani American teen living in New Jersey, is.
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AdExchanger
JULY 26, 2022
The onset of the digital media recession, if not the global economic recession, has struck Google. But Google’s doing just fine, though, thanks for asking. The company’s revenue was $69.7 billion in Q2 2022, up from $61.9 billion at the same time last year. That’s a 13% jump off a ridiculously huge baseline. But there. Continue reading » The post Google Feels The Digital Media Slowdown (Kinda), With YouTube Growth On An Anxious Decline appeared first on AdExchanger.
Adweek
JULY 26, 2022
The results of Nike's global media review are in, and the brand has selected two new agencies. IPG Mediabrands' Initiative will handle Nike's media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike's integrated media AOR in North America. The account is worth approximately $1 billion total and.
AdExchanger
JULY 26, 2022
For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to an election. Now that streaming and connected TV are catching up to linear in terms of scale, political advertisers are making budget reallocations that favor CTV across all content types, including sports. The post FuboTV Preps For Uptick In Political CTV Ad Spend With Three Data Integrations appeared first on AdExchanger.
Adweek
JULY 26, 2022
Actress and entertainer Keke Palmer will host Are We There Yet?, a series on Meta's Facebook and Instagram pages that will help shine a light on developments in the metaverse. Internal shop Creative X spearheaded the initiative, describing the series as part Bill Nye the Science Guy and part Comedians in Cars Getting Coffee. Palmer.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 26, 2022
The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.
Adweek
JULY 26, 2022
Finding a new phrase that explains a feeling or circumstance that you could never find the words to describe is a universally delightful experience. That's just one reason that, while learning a new language takes time and it isn't easy, there are major moments of satisfaction along the way. Leading with the elation that can.
Exchange Wire
JULY 26, 2022
In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical. . Alibaba to close Hong Kong’s Tmall. Ecommerce behemoth Alibaba [.]. The post Alibaba Shuts Down Online Retail Platform Tmall; Tremor International to Buy Amobee for $239m appeared first on ExchangeWire.com.
Adweek
JULY 26, 2022
With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 26, 2022
Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Here are the important steps in evaluating your company’s current CJO capabilities and conducting research on solutions.
Adweek
JULY 26, 2022
In February, start-up brand Voylok launched its website. A week later Russia invaded Ukraine. The brand had been working for a year to build an ecommerce platform to sell traditional boots handcrafted in Northern Russia and sold from the U.K. After the invasion, the burgeoning brand became untouchable. It is still fighting to survive five.
Martech Series
JULY 26, 2022
Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Tealium, the largest independent and most trusted customer data platform (CDP) announced the launch of its industry-first Tealium for Pharma solution. This verticalized platform is specifically designed to fully automate an improved customer experience for Pharma audiences while accounting for the industry’s ever-evolving privacy
Adweek
JULY 26, 2022
Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. The platform said in a blog post Tuesday, "At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 26, 2022
A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers are usually the ones with the direct shopper relationship. “CPGs are always operating with one arm behind our back from a data standpoint,” says Heather Conneran, director of brand experience platforms at General Mills, on.
Adweek
JULY 26, 2022
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967's You Only Live Twice, the fifth.
Martech
JULY 26, 2022
Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic recommendations for the last steps to closing deals, including quotes and proposals. EVP and general manager of Oracle CX Rob Tarkoff described Fusion Sales as the second deliverable on Oracle’s marketing and sales strategy following the launch of Oracle Fusion Marketing in September 2021. “This next generation s
Adweek
JULY 26, 2022
Mere days after making a three-year, $150 million commitment to its Oversight Board, Meta threw its first tough assignment at the independent body tasked with making recommendations on matters related to content on Facebook and Instagram.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 26, 2022
Top venture capital firm Foundry doubles down on investment along with additional investors Archer Venture Capital, Lexington Partners, Progress Ventures and Structural Capital. Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing.
Adweek
JULY 26, 2022
From chatbots to voice search to mixed reality, artificial intelligence is quickly becoming an integral tool for marketers trying to gain a competitive edge in the marketing ecosystem. These challenger technologies and more were explored at Adweek's annual Elevate: AI event, which was held virtually on July 12. The summit featured marketing leaders and executives.
Martech Series
JULY 26, 2022
SpiderVille, a Web3 music startup, has raised a $1M pre-seed round from Contents Technologies, Samsung Next, and other notable angel investors to improve the discovery and distribution of music NFTs. The funding will be put toward developing a sound infrastructure for Web3 artists and the music industry, raising awareness, and priming it for scalability.
Adweek
JULY 26, 2022
At a time when many companies feel the pressure to shift from soft declarations of brand purpose to the hard sales numbers delivered by performance marketing, Truist is trying to balance both accounts with its current marketing campaign. CMO Vinoo Vijay's strategy is premised on the idea that leading with purpose can promote client growth.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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