Adweek
SEPTEMBER 15, 2022
For more than 100 years, Americans interested in purchasing Clorox products have had to go to a physical store or online retailer. It's been fewer than 100 days since The Clorox Company added another option: direct-to-consumer. And aside from boosting its bottom line, the effort is designed to collect valuable first-party data. A visit to.
AdExchanger
SEPTEMBER 15, 2022
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.
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Adweek
SEPTEMBER 15, 2022
Budweiser has been the official beer sponsor of the FIFA World Cup soccer tournament since 1986, and perhaps of any associated event during that period, the forthcoming one in Qatar will likely have been the most complex it has faced. With the World Cup set to kick off on Nov. 20 and run for a.
Marketing Dive
SEPTEMBER 15, 2022
Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 15, 2022
The words "bare" and "naked" make frequent appearances in the descriptions of videos on subscription content platform OnlyFans, but they are usually not associated with pizza. Fast-casual restaurant chain Schlotzsky's is looking to change that in an effort to promote its "Bare Naked Pizza," which it described as a sourdough pizza crust so flavorful that.
Exchange Wire
SEPTEMBER 15, 2022
Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [.]. The post Ad Fraud on the Rise in APAC- IAS Media Quality Report appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 15, 2022
Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16 and macOS Ventura updates this fall, a move that will benefit consumers and companies. BIMI lets brands display their logos next to authenticated emails. Those logos will only be displayed when both the email and the logo are properly authenticated. It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand.
Adweek
SEPTEMBER 15, 2022
Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with "pop culture genius" Paris Hilton and her 11:11 Media marketing and content studio as the company's first CMO. Over the last 13 years, Hauserman has led branding efforts at WarnerMedia and social media content startup Fullscreen. She's also handled campaign work.
Martech
SEPTEMBER 15, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
SEPTEMBER 15, 2022
Publicis Groupe has announced a further restructure of its international leadership with expanded remits for three chief executives (CEO) which are among several senior promotions following the renewal of chairman and CEO Arthur Sadoun. Loris Nold, previously the CEO for Asia-Pacific (APAC)/ Middle East and Africa (MEA), will step the newly created role of chief.
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AdExchanger
SEPTEMBER 15, 2022
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way most people (or at least, most young people) take photos and videos, but it took TikTok to shift the way. Continue reading » The post Not Creating Vertical Video Yet?
Adweek
SEPTEMBER 15, 2022
Thursday Night Football is about to look pretty different. Amazon's Prime Video officially took over the exclusive broadcast of TNF in an 11-year deal with the NFL, meaning the streaming service will be the only place to watch the league Thursday nights. Prime Video is no stranger to TNF, having tricast the games for the.
AdExchanger
SEPTEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war.
Adweek
SEPTEMBER 15, 2022
Music, television and film are just some of the main elements that hold a strong influence on culture. For many Black and brown communities hip-hop is more than just a musical genre--it's a cultural movement. In celebration of hip-hop's 50th anniversary, Group Black--a Black-owned media collective--along with some of the most influential voices in hip-hop--Mass.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
SEPTEMBER 15, 2022
Leading Data Management and Analytics Company Provides the Tools Michigan IT Pros Need to Improve Operational Efficiencies and Provide the Highest Levels of IT Security to Their Organizations. Aunalytics, a leading data management and analytics company delivering Insights-as-a-Service for mid-market businesses, announced today it will participate in the 2022 Mi-GMIS Fall Conference on September 18-21 in Boyne Falls, Michigan.
Digiday
SEPTEMBER 15, 2022
The New York Times-owned The Athletic is in the ads business. No news there. The question is “why?”. It’s not because the publisher suddenly realized that its subscriptions-focused sports title didn’t scale nine months after it acquired it. It is another subscription business leaning on ads to get it through a sticky patch. Ultimately, the best way to make money in media is — and always will be — lots of ways.
Martech Series
SEPTEMBER 15, 2022
Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Ipsos MMA , a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform’s ID Fusion solution.
Digiday
SEPTEMBER 15, 2022
Dr. Squatch, a direct-to-consumer men’s personal care brand, partnered with NFL pro quarterback Justin Herbert to target football fans through television and social media. The DTC brand, founded in 2013, released a 60-second ad with Herbert, who plays for the Los Angeles Chargers last week to run on TV for this year’s football season. The campaign is part of a collaboration between Dr.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
SEPTEMBER 15, 2022
Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. The company employs a phased approach to help SMEs to get to market faster. SMEs can now take advantage of Magnolia’s 360-degree, solution-oriented approach to marketing. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services.
Digiday
SEPTEMBER 15, 2022
In the never-ending search to better optimize media buying and planning, many new tools have come and gone. One that seems to be sticking around is attention metrics, which aims to measure the attention paid to advertising as a means of determining business outcomes. One attention metrics firm, Adelaide, has made headway into getting its AU attention metric incorporated into the flow of programmatic vendors, which are responsible for more and more investment in media by the year.
Martech Series
SEPTEMBER 15, 2022
Company expands global partner status with Microsoft, providing real-time data and control to deliver enhanced security, performance, and automation at scale directly from the Sentinel console. Tanium , the industry’s only provider of converged endpoint management (XEM), announced the first of several powerful integrations between Microsoft and the Tanium XEM platform.
Digiday
SEPTEMBER 15, 2022
This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch. The key hits: For some publishers, the time between receiving an RFP and executing a campaign has drastically shrunk at the request of eager advertisers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
SEPTEMBER 15, 2022
Collaboration with partner leads to accelerated SMB deployment strategy. IXIASOFT, the leader in DITA CCS M software, based in Montreal, Canada, announces that it has signed a partnership agreement with DITAprime, known for its specialization in CCMS consulting and professional services, to meet the requirements of the German and European markets. DITAPrime is a Germany-based consultancy providing a complete range of intelligent documentation solutions and services, such as DITAprime COMPLETE a
Digiday
SEPTEMBER 15, 2022
The powers that be have yet to make an official ruling about whether we’re in a recession, but that hasn’t stopped businesses from factoring a recession into their plans for the coming months. Earlier this week, we looked at how the sell side is approaching a possible recession. This week, it’s the buy side’s turn. Digiday+ Research surveyed 85 professionals from the buy side — in this case, agencies and brands — to find out whether they’re expecting a recession in
Martech Series
SEPTEMBER 15, 2022
EnsembleIQ , the premier resource of actionable insights and connections powering business growth for retail, technology, consumer goods, healthcare and hospitality professionals, won seven awards for content and design excellence. EnsembleIQ BrandLab, a full-service strategic marketing and creative agency, specifically won four of the awards for custom content, content marketing and design.
Rob Campbell
SEPTEMBER 15, 2022
Brands love to say they know their customers. They love to go on about the research they do to ‘get’ the needs of the people who use them. And some genuinely do. Looking to understand how people live not just how they use, choose or buy their brand or a competitive product. But sadly this group seem far more in the minority these days … with the preference being to outsource research needs to a ‘for profit’ external partner, who are asked to provide answers to drive
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
SEPTEMBER 15, 2022
The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement. TechSee , the market leader in Computer Vision solutions for customer service, announced a partnership with NeuraFlash with the goal of bringing the next generation of visual engagement and AI-powered service automation to their existing top-tier consulting & ISV service business.
More About Advertising
SEPTEMBER 15, 2022
The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi & Saatchi in London and before that senior at 72andSunny and Wieden+kennedy, as Ogilvy’s global creative lead on Coca-Cola, now ensconced at Ogilvy owner WPP’s bespoke OpenX Coke agency. Vega will join that too.
Martech Series
SEPTEMBER 15, 2022
Chainstep, peaq, Datarella, 51nodes, Ocean Protocol, Fetch.ai, and deltaDAO collaborate with top industry names including Bosch, Continental, and Airbus as part of Gaia-X moveID project in joint push towards a decentralized digital backbone powering the future of mobility. An array of leading Web3 projects join forces within the Gaia-X moveID consortium with an overall size of more than €20 million.
More About Advertising
SEPTEMBER 15, 2022
Publicis machinations used to be quite good fun when the talk was all of who would eventually succeed CEO Maurice Levy, with various contenders coming and going. Like much else in adland it’s mostly settled down since (disappointing as that may be) with current CEO Arthur Sadoun now confirmed in post for the next four. The post Publicis reshuffle: Sadoun confirmed as leader with new broom management board first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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