Adweek
FEBRUARY 3, 2023
Vicky Free has left her role as global head of marketing at Adidas, Adweek has confirmed. Free was appointed to lead the activewear brand's marketing team in January 2021, tasked with telling "compelling consumer brand stories" that would drive commercial success. She arrived at the company's headquarters in Herzogenaurach, Germany after 20 years leading marketing.
AdPushup
FEBRUARY 3, 2023
Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.
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Adweek
FEBRUARY 3, 2023
Sports fans' favorite campaign is back with a new ad--this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN's iconic "This Is SportsCenter" campaign, titled "Seconds," will make its linear debut on Saturday on ESPN during the Duke and UNC men's basketball game, tipping off at 6:30.
Marketing Dive
FEBRUARY 3, 2023
After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 3, 2023
R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America's fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev's 34-year exclusivity run, which barred competitors from advertising in the game on a national level.
Marketing Dive
FEBRUARY 3, 2023
Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House.
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Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Adweek
FEBRUARY 3, 2023
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone's ability.
Marketing Dive
FEBRUARY 3, 2023
The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.
Adweek
FEBRUARY 3, 2023
When ESPN brought the fan-favorite "This Is SportsCenter" ads in-house in 2017, it didn't expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, "This Is SportsCenter" is officially back with four spots--shot in a single day at ESPN headquarters in.
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AdPushup
FEBRUARY 3, 2023
Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.
Adweek
FEBRUARY 3, 2023
Messenger allows users to pin messages in conversations so they can easily reference them again in the future. As multiple messages are pinned in a conversation over time, users can view all of the pinned messages in the chat in a single place. Our guide will show you how to view all of the pinned.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Adweek
FEBRUARY 3, 2023
To celebrate Black History Month, Instagram released a Black History Month chat theme that adds textile patterns created by Hadiya Williams to conversations. Our guide will show you how to use the Black History Month chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 3, 2023
The Q4 online advertising rout hit Snap, Meta, Alphabet and others, but Amazon and Apple continue to gain ground. The post How Ad Revenue Covertly Shaped Amazon And Apple’s Q4 Earnings appeared first on AdExchanger.
Adweek
FEBRUARY 3, 2023
In the Autumn of 1968, Truman Capote--the novelist famed for bestsellers including Breakfast at Tiffany's and In Cold Blood--decided to do something decidedly below his social rank: He took a cross-country road trip. More surprisingly still, he persuaded model and socialite C.Z. Guest to come along. Giddy with the spirit of adventure, the pair motored.
Martech
FEBRUARY 3, 2023
Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes bey
Adweek
FEBRUARY 3, 2023
Broadcasting giant Warner Brothers Discovery (WBD) has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA) ahead of the launch of its global platform. R?rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
FEBRUARY 3, 2023
Flexibility is the industry buzzword for the year, as advertisers continue tightening their belts and budgets remain strained. At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. To come up with these insights, the IAB reached out to brands and agencies to understand their core focus areas for the year.
Adweek
FEBRUARY 3, 2023
Only two things on earth will survive the apocalypse: cockroaches and the World's Last Blockbuster. Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called "Until the Bitter End," with a debut planned for Super Bowl Sunday. But in keeping with the quirky personality the retro.
MNTN
FEBRUARY 3, 2023
We all know that consumers have increasingly turned to streaming services to watch their favorite TV and movie content. But how (and where) are they accessing those platforms? A new study from Hub Research Entertainment reveals the data, finding that 25% of US households use Smart TV’s only, 14% use streaming media players (SMPs), and 44% use some combination of both.
Martech Series
FEBRUARY 3, 2023
Istanbul -based Ak’la Kara International will further extend Iyuno’s reach in EMEA Iyuno, leading provider of media localization and distribution solutions to the world’s entertainment studios and streamers, announced its recent investment in Turkish dubbing studio Ak’la Kara International. Financial terms were not disclosed. “…the need for a single supply chain provider is critical to global content producers’ distribution strategies.” Founded by
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
FEBRUARY 3, 2023
This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023. Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors GDPR enforcement [.] The post The Stack: EU Commits to GDPR Crackdown; Meta Shares Soar Following Q4 Results appeared first on ExchangeWire.com.
Martech Series
FEBRUARY 3, 2023
The Company has formed a professional advisory board to accelerate its commercial and technological efforts Maris-Tech Ltd. , a B2B provider of intelligent video transmission technology with AI acceleration for edge platforms, announced it has formed an advisory board to strengthen its awareness in industry and expand its sales and marketing infrastructure.
Digiday
FEBRUARY 3, 2023
For any ad agency, it’s a big win to produce a Super Bowl commercial. (This year’s 30-second spots cost $7 million each.) For the team at Lerma, a multicultural agency in Dallas, being chosen to produce three Super Bowl spots is a privilege , especially because it’s the first time the shop has created ads for the big game. The agency is producing a 30-second commercial for Avocados from Mexico, and 30- and 60-second spots for He Gets Us, a Christian nonprofit organization.
Martech Series
FEBRUARY 3, 2023
The User-Agent (UA) reduction has the potential of being one of the most disruptive changes implemented by Google in recent years. Yes, it will impact user privacy, but how? Also, replacing the UA with User-Agent Client Hints will have direct implications for the Advertising and the Browser and Analytics industries. Let’s see why this is the case. User Agent The User Agent is a software that facilitates the interaction between the end user and the web content.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 3, 2023
The 2023 Super Bowl ads are once again teeming with big-name US celebrities, but as usual many of the commercials are loud and flashy rather than memorably creative. This year many are playing the nostalgia card by recreating stars’ film or TV roles. Michelob Light features the unusual pairing of Serena Williams and Succession’s Brian. The post Super Bowl ad budgets hold up as the ‘teaser’ spots pile up first appeared on More About Advertising.
Martech Series
FEBRUARY 3, 2023
Robocall Volume Remains in Similar Range of Past Six Months Despite Increased Enforcement US consumers received just over 4.5 billion robocalls in January, staying within the range of 4.2 billion and 4.7 billion calls per month we have seen since last August. January volume marked a 5.7% increase from December’s volume. January averaged 145.5 million calls/day and 1684 calls/second, while December averaged 137.6 million calls/day and 1,593 calls/second. “The big picture continues to
Digiday
FEBRUARY 3, 2023
Momentum among the platforms is shifting from Google and Meta to Amazon and Apple. Want proof? Check out the latest earnings update. Google’s total ad revenues were down for the second time in the company’s history — and it wasn’t just down to YouTube’s well-documented issues. Its search ad revenue, which is normally immune to downturn-included spending cuts, also declined.
Martech Series
FEBRUARY 3, 2023
Aurora Mobile Limited , a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Shenzhen AOSI Network Technology Co., Ltd. (“AOSI Network”). Leveraging its cutting-edge email technology, SendCloud will provide high-efficiency email services to help AOSI Network improve user reach.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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