Smart Insights
MAY 31, 2022
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research … The post Global social media statistics research summary 2022 appeared first on Smart Insights.
Marketing Dive
MAY 31, 2022
With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.
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Martech
MAY 31, 2022
I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this one really irked me. I buy from that brand a few times a year, and I consider myself to be a loyal customer. I don’t open every email it sends me every day because I’m not in the market every day.
Chief Martech
MAY 31, 2022
Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive report on how and why agile methodologies are being used in marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 31, 2022
With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT.
Marketing Dive
MAY 31, 2022
A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 31, 2022
In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to. Continue reading » The post Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network appeared first on AdExchanger.
Martech
MAY 31, 2022
Nobody can do it all. No matter how good your marketing team is, there is going to be expertise and experience they don’t have. Fortunately, there is a marketing agency somewhere that does. They are an essential part of the martech ecosystem, filling gaps and providing insight faster and (hopefully) less expensively than you could do yourself. If your company engages in advertising campaigns, chances are you have already considered using the services of an agency.
Martech Series
MAY 31, 2022
Nullafi’s agentless approach is a fast, easy way to protect sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading. Nullafi, a fast-growing provider of data security software, announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to redact data across applications.
TheViewPoint
MAY 31, 2022
In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post Ad Tech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
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Marketing Dive
MAY 31, 2022
Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.
Exchange Wire
MAY 31, 2022
TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [.]. The post CTV: ̶dominating the data-driven narrative.” appeared first on ExchangeWire.com.
All About Advertising Law
MAY 31, 2022
Last week, the United States Department of Justice, acting on behalf of the Federal Trade Commission, took action against Twitter, Inc. for allegedly using private account security data to sell targeted advertisements without informing the platform’s users. To settle the matter, Twitter agreed to a stipulated order requiring the social media giant to pay $150 million in civil penalties, which the court entered a day after the complaint was filed.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 31, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start.
Martech Series
MAY 31, 2022
Brandwatch is now an official TikTok partner, integrating its Social Media Management solution with TikTok’s all-new Content Marketing specialty. TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch , and its social suite of the future, which will allow its customers to scale, manage, execute, and optimize content on TikTok all while staying within the Brandwatch platform.
Digiday
MAY 31, 2022
The esports tournament and infrastructure platform eFuse has acquired the media outlet Esports.GG, with plans to roll the website and its social media channels into eFuse’s pre-existing editorial operation. “EFuse is a software technology business,” said eFuse CEO Matthew Benson, “and we build solutions that empower the creation of tournaments and the creation of leagues.
AdExchanger
MAY 31, 2022
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable. The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Media Math
MAY 31, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Describe your solution in a nutshell. LiveIntent unlocks two addressable media channels: web and email. LiveIntent’s?
Martech Series
MAY 31, 2022
Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering.
Digiday
MAY 31, 2022
At a time when many agencies are beckoning employees back to the office, Tinuiti is giving staff more time off. The New York City-based performance marketing firm has recently ramped up its efforts to curb employee burnout, offering staff up to 70 paid days off per year. Last year, more than a third of U.S. employees at private companies received 10 to 14 paid days off after the first year, according to the Bureau of Labor Statistics.
Martech Series
MAY 31, 2022
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. USIM, one of the leading independent media agencies in the U.S., has partnered with TransUnion to enhance its consumer data targeting solutions, including its newest one, uView. USIM’s uView will leverage a unique consumer ID across media platforms and devices to target and reach individuals with more precision and relevance than ever
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 31, 2022
Anticipation is growing among media buyers and advertisers as they await the details of Netflix’s plans to incorporate advertising into its streaming platform starting this fourth quarter. A good amount of Netflix’s content is widely regarded as high quality that could fetch strong ad rates in a market that’s looking softer by the day. The move to incorporate ad sales feels a bit inevitable in a digital-first world.
Martech Series
MAY 31, 2022
“Headless” connector makes consistent data available to every data consumer in a company, no matter which applications they use. Cube Dev, the open source company behind the Cube headless BI platform, announced an updated API that makes its consistent data definitions accessible to users of every major business intelligence application. Thousands of companies from startups to Fortune 500 enterprises have built data stacks that use cloud data warehouses for data storage, Cube for accessing this d
More About Advertising
MAY 31, 2022
The bunting is going up, the cakes are being baked, and the newspapers’ Platinum Jubilee supplements are ready to go. The Times and The Sunday Times have got a giant pull-out poster, a 20-page supplement, and an ad campaign to persuade readers to buy all this glossy content. The&Partnership has carefully crafted montages of the. The post The Times goes timeless for Platinum Jubilee celebrations first appeared on More About Advertising.
Martech Series
MAY 31, 2022
Significant Developer and Merchandiser Time-Savings Accrued through AI-based Automation. Algolia , the leading API Platform for Search & Discovery, today unveiled the findings of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting, an independent and objective research-based consulting group. The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algo
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 31, 2022
This week’s Future of TV Briefing looks at how last year’s upfront negotiations and the past year’s scatter market have created the conditions for the power balance in this year’s upfront negotiations to be more even than in the past two years. Scattering the upfront dynamic TV networks clear their ledgers Netflix’s ad plans, Disney’s upfront deal-making, Paramount’s go-it-alone strategy and more.
Martech Series
MAY 31, 2022
“DePay Donations” is the first Open Source WordPress plugin that allows accepting P2P donations with decentralized conversion of incoming cryptocurrency donations into tokens selected by the receiver. Swiss Web3 payment startup DePay has released a free to install WordPress plugin which allows content creators and publishers to accept middleman-free and therefore financial-censorship-resistant donations.
Digiday
MAY 31, 2022
Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations in ad tech are on the wane. Private equity buyers are replacing strategic ones as the dominant investors. The threat of disintermediation is greater than ever. Not to mention the precarious state of the economy. It’s a dire situation, of course, but it’s not the end of the world.
Martech Series
MAY 31, 2022
Former Salesforce and BlackRock exec to lead marketing for data-driven platform transforming financial services. VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas Business Development.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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