Adweek
OCTOBER 4, 2023
Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand.
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
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Adweek
OCTOBER 4, 2023
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr.
AdExchanger
OCTOBER 4, 2023
Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns. The tools will gradually be made available to more and more advertisers […] The post Meta Is Rolling Out Its First Gen AI Tools For Ad Creative appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 4, 2023
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 4, 2023
Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows.
Adweek
OCTOBER 4, 2023
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This rapidly growing demographic is not only assimilating into America but impacting the broader culture in fascinating ways. In four of the.
Seth Godin
OCTOBER 4, 2023
For the first time, the only time, everyone on Earth was in the same boat at the same time. We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Sure, there have been events that struck us all at once. Landing on the moon caused us all to gasp simultaneously. But this time was different. Regardless of class or age or nationality, the situation was right there, in front of our face.
Adweek
OCTOBER 4, 2023
To celebrate the Halloween season, winemaker 19 Crimes partnered with Universal Monsters to release two limited-edition wines themed after Universal's classic horror monsters Dracula and Frankenstein's Monster (here, just called "Frankenstein"). These limited-edition wines have glow-in-the-dark labels and feature an augmented reality experience. People can scan the QR code on the back of each bottle.
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AdExchanger
OCTOBER 4, 2023
Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future. Increasingly tough and evolving data privacy standards are making personal information like IP addresses incrementally more difficult to use. […] The post Content, Not IP Addresses, Should Be The Focus Of CTV Targeting appeared first on AdExchanger.
Adweek
OCTOBER 4, 2023
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom--a rotating ensemble of actors who first appeared in TV commercials in the.
Martech
OCTOBER 4, 2023
Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. As a result “they had difficulty making sure that all of the seats were filled. Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.
Adweek
OCTOBER 4, 2023
A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious "flying car" venture called Kittyhawk took the spotlight, fueled by rumors of Google co-founder Larry Page's involvement. A marvel of engineering, this all-electric innovation promised to reduce traffic congestion and open the skies for dreamers--a moonshot that captivated engineers, futurists and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 4, 2023
In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.
Adweek
OCTOBER 4, 2023
Ad campaigns typically focus on novelty as they seek to build excitement for new products, but that is harder to do for a category leader that has been around for more than 70 years. So Kraft Heinz's Ore-Ida is taking the opposite approach, with its new "Deliciously Predictable" platform that kicks off a brand refresh.
AdExchanger
OCTOBER 4, 2023
Hey, Commerce readers. This is James Hercher, and we’re back from a short hiatus with the AdExchanger Commerce newsletter. This week, we catch up with Barry Hott. Perhaps you know him as the “Make Ugly Ads” guy on Twitter or LinkedIn. Hott was also head of growth for Ranch Water, a hard seltzer brand acquired […] The post Rotten To The Core – But In The Right Way appeared first on AdExchanger.
Adweek
OCTOBER 4, 2023
The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie & Fitch have faced formidable challenges. In response, the brand embarked on a journey to reintroduce itself. On the latest episode of The Speed of Culture podcast, Suzy.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 4, 2023
In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [.] The post AI Proliferating Disinformation Online, Reports Freedom on the Net; WPP Partners with Shopify appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 4, 2023
Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. On the brand side, a recent survey of UK marketers conducted by YouGov on behalf of Adform found that only thirty-three percent say they are well prepared for the post-cookie world.
Digiday
OCTOBER 4, 2023
Despite all of the brouhaha around the data privacy changes and challenges that came along with Apple’s crackdown on in-app tracking in 2021, direct-to-consumer (DTC) advertisers seem, for the most part, to have reverted back to their bread and butter: Meta and Google. Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working.
Exchange Wire
OCTOBER 4, 2023
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [.] The post Equativ & Utiq’s New Partnership Brings People-First Advertising to the Programmatic Supply Chain appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
OCTOBER 4, 2023
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. BeReal is using a notable strategy — relying on other social media channels for engagement. The campaign will call on users to submit their BeReal posting to a competition via Instagram or X (formerly Twitter) for a chance at a paid vacation and opportu
AdExchanger
OCTOBER 4, 2023
Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced integrations with two different walled garden clean rooms: Amazon Marketing Cloud (AMC) in mid-September followed by Google’s Ads Data Hub (ADH) through a partnership with Media.Monks on Wednesday. Samooha, which launched earlier this year with […] The post Data Clean Room Startup Samooha Is Working Its Way Through The Walled Gardens appeared first on AdExchanger.
Digiday
OCTOBER 4, 2023
Hasbro is investing in college athletes — something the toy and game behemoth is able to do given the name, image and likeness (NIL) policy change in recent years — to gain traction among Gen Z sports fans. At the same time, the company is looking to garner interest among potential sponsors for the next edition of its new sporting event, Nerfball: Battle in the Bubble tournament.
VideoWeek
OCTOBER 4, 2023
Netflix has announced that Jeremi Gorman, President of Worldwide Advertising, is leaving the company. She will be replaced by Amy Reinhard, previously VP of Studio Operations. Gorman was in the role for just over a year, leading the development of the streaming giant’s advertising business. Netflix launched its ad tier in November 2022, and now claims more than 10 million global monthly users on its ad-supported plan.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 4, 2023
The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks.
AdExchanger
OCTOBER 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […] The post The FTC’s Hunt For Nessie; Publishers Await The Return Of Meta Referral Traffic appeared first on AdExchanger.
Digiday
OCTOBER 4, 2023
This week’s Media Briefing takes a look at Pinterest’s new publisher program, which is among other social media companies, to compensate publishers for the content they produce on-platform. Pinterest’s publisher pursuit 3 Qs with Future’s CRO Zack Sullivan Bloomberg restructures for events, Campbell Brown leaves Meta and more Pinterest’s publisher pursuit Pinterest is pursuing publishers with more fervor via its new Red Standard Program, which launched in beta this
Rob Campbell
OCTOBER 4, 2023
OK, I’m back. Again. And this time, I’m not going to be going away for … hmmmmm, actually let’s not go there. Let’s move on shall we? So one thing that drives me nuts is when brands talk in totally different voices to different audiences. But there’s something that gets to me more, and that’s when the brand in question has tried to position themselves as some sort of ‘brand of the people’ Case in point, Reddit … I really like Reddit.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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