Adweek
APRIL 21, 2023
Aubrey Plaza has taken the term "tree hugger" to another level. In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." "Have you ever looked at.
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
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Adweek
APRIL 21, 2023
On Thursday, in announcing the closure of BuzzFeed News, BuzzFeed chief executive Jonah Peretti concluded one of the most highly visible experiments in ad-supported digital newsgathering of the last two decades. The ambitious newsroom, which launched in 2011, sought not only to legitimize the reputation of BuzzFeed itself but to prove that an esteemed news.
Marketing Dive
APRIL 21, 2023
The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 21, 2023
When legendary Italian filmmaker Federico Fellini named his 1960 masterpiece "La Dolce Vita," it was meant to be ironic. Much of the film is about disillusionment with a glamorous life, urging viewers to accept the world as it is without idealization. Fellini's work continues to inspire filmmakers around the world, but one of the most.
Martech
APRIL 21, 2023
“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. These ‘Climate Risk’ websites, which make up 10% of the domains in the five countries studied by the report — the U.S., U.K., France, Germany and Australia, contribute 33,500 metric tons (mt) of carbon dioxide equivalent (CO2e) greenhouse gases per
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Seth Godin
APRIL 21, 2023
Of course there isn’t. Time is all we’ve got. Time is all there is. We can’t waste time because it’s not ours to waste. It’s simply the way we keep track of everything else.
Adweek
APRIL 21, 2023
Miriam "Midge" Maisel would have been tickled pink. As it turned out, that feeling was reserved for the swarms of fans of the fictional comic in Prime Video's hit series The Marvelous Mrs. Maisel, which celebrated the release of its fifth and final season on April 14 with a full-blown day of activations spanning a.
MNTN
APRIL 21, 2023
On July 12, 1962, the first live television signal was beamed across the United States, Canada, and Europe. At that moment, everything changed. Live programming reshaped how we thought about entertainment and communication, and was a monumental step toward today’s interconnected world. In time, live programming became so ubiquitous that consumers didn’t really think about it.
Adweek
APRIL 21, 2023
R/GA's struggles have led to another round of layoffs in the U.S., with more than 100 employees being let go earlier this week, according to three sources familiar with the matter. Two sources indicated that the cuts represent about 20% of the agency's U.S. workforce. R/GA denied that the number is over 100. The latest.
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AdExchanger
APRIL 21, 2023
Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars. The post Can Netflix Handle Live Programming? appeared first on AdExchanger.
Adweek
APRIL 21, 2023
Coexisting peacefully with a cat is a matter of compromise, but most pet owners have come to accept that they're usually the ones making sacrifices. After all, the beloved felines are too busy with their all-day job of being cute. In its latest campaign, Mars cat food brand Sheba pokes fun at the major life.
Monetize More
APRIL 21, 2023
As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad Ops, unfortunately, when we’re creating our daily task-list we’re not always able to work on the right things.
Adweek
APRIL 21, 2023
Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and Merrell joined Adweek's sustainability editor Kathryn Lundstrom to talk about how they're working alongside their sustainability counterparts to keep climate issues top of mind in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
APRIL 21, 2023
During a recession, it’s common for businesses to find ways to cut costs. For example, at the end of last year, small and large businesses had mass layoffs. Meta let go of around 11,000 employees for its first round of firings, and the platform announced that a second round of layoffs is coming and 4,000 employees are in danger. Employees aren’t the only way to cut costs; for some companies, budget cuts land on their advertising spend.
Adweek
APRIL 21, 2023
Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its guidelines this June. The refresh will include new recommendations for businesses on client disclosure and advertised emissions. During Adweek's Sustainable Leadership Forum Thursday, Futerra's Solitaire.
Clearcode
APRIL 21, 2023
When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions. In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and
Adweek
APRIL 21, 2023
As greenwashing becomes riskier, consumers turn savvier, and climate change accelerates, brand messaging around Earth Day is shifting. Rather than simply turning a logo green or tossing a one-off donation toward an environmental charity, some brands are taking it a step further--demonstrating sustainable practices through educational campaigns and spearheading advocacy efforts.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
APRIL 21, 2023
The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.
Adweek
APRIL 21, 2023
For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters have acquired an expertise that can help CMOs new to the space avoid mistakes, pitfalls or missteps. Orlando Baeza, cmo of Flock Freight and Jamie.
Marketing Dive
APRIL 21, 2023
Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort.
Adweek
APRIL 21, 2023
Julie Haddon joined the National Women's Soccer League from the NFL as the league experienced turmoil, investigations into systemic abuse and a rapid departure of executives. Enter Haddon, the NWSL's first chief marketer, who quickly got to work. She's launched the group's largest brand campaign to date, partnered with players and teams to as the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
APRIL 21, 2023
The toymaker is advancing its digital collectibles space as other brands have experimented with virtual good launches and marketplaces.
Adweek
APRIL 21, 2023
There's plenty to celebrate this weekend after dozens of new hires and promotions took place this week at agencies around the world. 62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach.
Digiday
APRIL 21, 2023
Twitter CEO Elon Musk is now forcing advertisers that don’t meet a certain spend threshold to pay for verification to run ads on the platform, sending marketers into chaos without time to prepare. On Friday April 21, Twitter sent an email to advertisers stating that from today, advertisers accounts “must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter.
Exchange Wire
APRIL 21, 2023
In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine importance of the industry’s latest buzzword “attention measurement,” particularly when it comes to creative optimisation, and explains how under-utilised data – [.] The post The Importance of Attention appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
APRIL 21, 2023
Advertising on search engines like Google and Bing has been a critical marketing strategy for businesses of all sizes for a while now. Advertisers have always had to balance their ad spend with their return on investment (ROI). One of the most crucial factors that determine the ROI is the Ad Quality Score. But does this score still matter? In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies.
Digital Remedy
APRIL 21, 2023
In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject. So, what are QR code ads, and what’s the best way to use them in your digital advertising campaign?
EGC Group
APRIL 21, 2023
Although we are at the “one-third point” of 2023, this year could go down in history as the most memorable—and maybe controversial—where advances in technology came fast and furious. Where artificial intelligence (better known as AI) is concerned, iconic search engine Google has gotten into the act. Welcome to the clash of the AI titans.
VideoWeek
APRIL 21, 2023
In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Top Stories BuzzFeed News Closes Down in Tough Ad Market BuzzFeed News is shutting down after 12 years of operation, BuzzFeed CEO Jonah Peretti announced this week, as current macroeconomic conditions and a difficult ad market have made it commercially unsustainable.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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