Tue.Jul 05, 2022

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Reframing How Brands Market Hispanic Audiences 

Adweek

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek.

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Economic woes impact travel outlook for Gen Z and millennials, study finds

Marketing Dive

As the world goes digital and prices continue to skyrocket, two generations have agreed on one thing: less is more.

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Trending Sources

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Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout

Adweek

It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like.

Marketing 326
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8 major email marketing mistakes and how to avoid them

Martech

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ ) 70% of consumers say that how well a company understands their individual needs affects their l

Marketing 128
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Reddit Begins Accepting Applications for Community Funds Program

Adweek

Reddit is now accepting applications for the Community Funds Program that it updated in April. The platform pledged in April to contribute $1 million toward the program in order to back ideas that are creative, impactful and spark collaboration within and across communities, adding that it would provide $1,000 to $50,000 in funding for projects.

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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.

Marketing 125

More Trending

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Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

Marketing Dive

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

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Journalists May Prefer Twitter, But Their Readers Often Do Not

Adweek

Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, "More than nine in 10 journalists.

Media 280
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AVOD Services are Getting Serious about Originals

VideoWeek

Amazon’s Prime Video service has already established itself as one of the leaders in the subscription video on-demand (SVOD) space. Now the ecommerce giant’s free ad-supported streaming service Freevee (aka IMDb TV, aka Freedive) is looking to do the same in the ad-supported video on-demand (AVOD) world – and it’s taken a significant step today by rolling out on Android TV devices in the UK.

eCommerce 122
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Pew Research Center Shares 5 Key Facts About Political Tweets

Adweek

Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report's introduction, "In.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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9 Emerging Senior Living Technologies That Will Power the Future of Assisted Living

Martech Series

Senior living technology is evolving at lightning speed, and the future of assisted living is all about the small things that make life easier and more enjoyable for residents and team members. Although advanced health care services will always be a top priority, the movement toward an aging population has necessitated design changes in senior care facilities.

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It Pays to Embrace the Embarrassment of Failure

Adweek

Lionel Messi, one of the best soccer players of all time, famously said, "It took me 17 years and 114 days to become an overnight success." When I decided to leave Google and start my first company, a number of people casually mentioned that I was committing myself to a 10-year journey at a minimum.

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Diageo buys flavor tech company to streamline drink exploration, path to purchase

Marketing Dive

The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.

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Lindsay Lohan Ditches the Plastics in New Ad for Allbirds

Adweek

Though the world's most celebrated runners tend to be athletes of the highest caliber, running is an exercise that much of the population is free to enjoy anytime. Granted, it's a more enjoyable experience when the runner has the proper footwear. Sustainable clothing company Allbirds has announced its team-up with spokesperson Lindsay Lohan for its.

Fashion 279
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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What CPGs should know as value of data skyrockets

Marketing Dive

The end of third-party cookies is looming, but that's just one data shift bound to impact the consumer market.

Cookies 98
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Meta Files 2 Separate Data-Scraping Lawsuits

Adweek

Meta filed two separate actions in federal court Tuesday related to data scraping from Facebook and Instagram. The first action was filed against Octopus, a U.S. subsidiary of a Chinese national high-tech enterprise that claims to have more than 1 million customers and offers the options of running scraping attacks through its cloud-based platform or.

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EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively. The DMA targets gatekeeper platforms (namely.

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TikTok Admits Teams in China ‘Might Need Access to Data for Engineering Functions’

Adweek

It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users' data, and vice president and head of public policy, Americas Michael Beckerman conceded in a blog post Tuesday that some user data may in fact have made its way to China, despite previous denials. "As.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why Simple Modern, An Amazon-Native Brand, Ditched The Amazon Ad Platform (For Now)

AdExchanger

Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We saw the rise and fall that can happen if you’re dependent on digital advertising,” said Bryan Porter, Simple Modern’s co-founder and chief ecommerce officer. “It worked really well.

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A Guide to an Authentic Media Career, According to Kara Swisher

Adweek

Kara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast. She's the go-to expert for analysis on all things business, technology and digital media. With NFTs, crypto and metaverse opportunities on the rise, Swisher is an advocate.

Media 265
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Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

AdExchanger

A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks.

Media 98
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Halsey Gets Inspired by a Classic ’80s Music Video for Coke Studio

Adweek

After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand's affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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LogRhythm Accelerates Threat Detection Capabilities with Innovations to Product Suite

Martech Series

New Versions of LogRhythm’s SIEM Platform, NDR and UEBA Solutions Improve Efficiency and Enhance Security for Customers. LogRhythm , the company helping busy and lean security operation teams save the day, today announced the launch of version 7.9 of the LogRhythm SIEM Platform and updates to LogRhythm NDR and LogRhythm UEBA. “LogRhythm arms security teams with intelligent analytics and automated responses to reduce cybersecurity exposure, eliminate blind spots and quickly shut down attacks,” sa

MarTech 92
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Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad

Adweek

The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don't make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir.

Food 246
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Bridgeline Adds $690K in New License ARR Including TruPresence Sales and Strong Customer Expansion

Martech Series

Bridgeline Digital, Inc. , a leader in cloud-based digital experience software, provided the following update after the end of its fiscal third quarter, which concluded on June 30, 2022. Bridgeline reported that it closed 23 license sales totaling over $690K in ARR in the third quarter of the fiscal year 2022. Bridgeline’s cross-selling and upsell strategy remains strong, with 11 license sales to its existing customer base on top of 12 newly won customers.

SEO 90
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Ukraine’s Creative Sector to Global Agencies: Partner With Us, or We’ll Become Your Rivals

Adweek

The Ukrainian creative industry has been hard hit by the country's war with Russia. As the sector looks to rebuild, a group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors. One of those shops, Iamidea, has launched a new platform that aims to.

Agency 246
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Optimising Adsense Revenue and picking the right niche

AdPushup

Optimise Adsense revenue: Learn how to decide the best niche and find the freedom of writing what you want to write Bloggers often hear the suggestion/command/decree to “find their own voice.” And none more so than a niche blogger. Any niche blogger would love to have a blog where they can write in their preferred [.].

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McCann Bags Designer Outlet McArthurGlen’s European Creative Account

Adweek

The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative.

Retail 246
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Vault-Firsthand Acquires Leading Virtual Event Platform CareerEco

Martech Series

Acquisition accelerates corporate access to talent and broadens adoption of edtech solutions. Vault-Firsthand today announced the acquisition of CareerEco , the pioneers in the virtual events market. Having hosted career fairs, admission events, and customer corporate engagements for more than a decade, CareerEco offers a scalable, secure self-service platform that can be integrated into long-term hybrid recruiting efforts across national and international markets.

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The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward

Adweek

How do you truly understand the desires and needs of your customers? While there's an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels. In today's episode.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.