Adweek
SEPTEMBER 29, 2023
One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in readership, according to president of advertising and partners Lindsey Jaffe Levy. The vertical, which publishes reviews, recaps and recommendations, grew out of a popular.
Martech
SEPTEMBER 29, 2023
Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.
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Adweek
SEPTEMBER 29, 2023
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K. capital's Archway area, was a testament to the vision of.
AdExchanger
SEPTEMBER 29, 2023
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO. The post The Big Story: The One With The Programmatic IO Recap appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 29, 2023
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established identities. Drawing more than 16,000 attendees in the 1970s at its inception in Basel, Switzerland, Art Basel is now a global pilgrimage for hundreds of thousands of.
Seth Godin
SEPTEMBER 29, 2023
There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference is the owner running the second shop. Tomorrow, he gets yet another chance to make yet another decision about what sort of attitude to bring to his day.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
SEPTEMBER 29, 2023
When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year we’ve observed major streaming networks flocking to FAST , knowing the clear impact such a revenue-stream shift would have on their bottom line. An ad-supported Prime Video presents new opportunities for advertisers who want to reach an existing – and lucrative – subscriber base who are more liberal with their spending patterns (t
Adweek
SEPTEMBER 29, 2023
Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games. By scanning the QR codes next to statues of team founder George S. Halas and iconic player Walter Payton outside Ticketmaster Plaza (formerly Gate 0) at Soldier Field, fans can launch an augmented reality experience.
MNTN
SEPTEMBER 29, 2023
Looking for a scoop on this year’s holiday shopping scene? According to LG Ad Solution’s latest study , streaming TV ads will be the hidden gems of the holiday season. Turns out, 39% of savvy shoppers find CTV ads more helpful than those on mobile — a whopping 2.3x more than last year. Holiday streaming content will also be making waves this season, taking the number #1 spot for viewers’ favorite way to watch holiday TV content.
Adweek
SEPTEMBER 29, 2023
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic's hit mobile game Pok?mon Go. Powered by Niantic's 8th Wall augmented reality development platform, Rewarded AR Ads allow Pok?mon Go.
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EGC Group
SEPTEMBER 29, 2023
A few days ago, Taylor Swift—you know, the popular singer—showed up to watch her rumored boyfriend—Travis Kelce, tight end for the Kansas City Chiefs—play football. Since then, there’s been a ripple effect of unplanned publicity which is translating into what may be called “spontaneous marketing magic.
Adweek
SEPTEMBER 29, 2023
After splitting from FIFA, publisher EA Sports' new soccer game is here. EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale today. Accompanying the launch is a high octane campaign that brings the game's drama into the real world. Created by Wieden+Kennedy Portland, "Football Is.
Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look.
Adweek
SEPTEMBER 29, 2023
Amid the flurry of generative AI developments, Adweek's weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week's updates: Policy and legal: The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
SEPTEMBER 29, 2023
The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the pack are VIOOH, Digital Turbine, GroupM Nexus, and Hivestack, garnering a total of 10 mentions across all 17 award categories. Now [.] The post The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead appeared first on ExchangeWire.com.
Basis
SEPTEMBER 29, 2023
What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now!
Smarty Ads
SEPTEMBER 29, 2023
On September 28, 2023, SmartyAds captured Best Buy-Side Platform and Best Customer Service titles in the 2023 VideoWeek’s European Video Awards (EVA) ceremony. With our Liz Tokareva, SVP, In-house Products, in attendance, this was a thrilling black-tie event, which marked the pinnacle of our most recent product development.
Digital Remedy
SEPTEMBER 29, 2023
We are thrilled to announce that Digital Remedy has been selected as #3 (out of the top 100 companies) on Crain’s 2023 Best Places to Work in New York City list ! This marks the 11th consecutive year that Digital Remedy has been recognized by Crain’s New York Business and our fourth time ranking in the top 3 among small or mid-size companies. The rankings are divided into small (1–50 employees), mid-size (51–100), and large (100+) companies.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
SEPTEMBER 29, 2023
The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.
More About Advertising
SEPTEMBER 29, 2023
In a surprise twist Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a former head of Kinetic. Chairman Stewart Easterbrook is now moving up to executive chairman. Private equity-backed Talon, which handles most of Omnicom specialist Out Of Home business, has also appointed Mike Saunter as group CFO … The post Eric Newnham back in driving seat at Talon as Barry Cupples departs first appeared on More About Advertising.
AdPushup
SEPTEMBER 29, 2023
As long as we are talking about Media Buying, a lot of people might agree that it’s difficult to understand the difference between Programmatic and Real Time Bidding. At first glance, the two might seem quite similar, but to really make the best of these two worlds, it’s important to fathom the subtle differences and [.
illumin
SEPTEMBER 29, 2023
Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
SEPTEMBER 29, 2023
Are you searching for Amazon best sellers? As an Amazon seller, you should always pay attention to what shoppers are buying. Knowing what’s hot on Amazon will help you keep the right inventory and maintain your business’ profitability. Join us as we explore Amazon’s best-selling product categories to keep you on top of your game. What Is Amazon Best Sellers?
YieldBird
SEPTEMBER 29, 2023
In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a move that sent ripples through the online advertising universe, driven by Google’s mission to fortify user privacy and security amid a tightening regulatory landscape. Fast forward to today, and publishers are on the brink of a cookieless era, where innovation and adaptation are the keys to survival.
Brid.tv
SEPTEMBER 29, 2023
In our previous update, 6.6.8., we improved the design of the player settings screen, introduced the option of preventing ad playback for specific URLs, and made an array of other improvements and bug fixes. In Platform Update 6.7.0., we’re bringing you the brand-new Trending Videos page. Read more about it and see the full Platform Update 6.7.0. changelog below.
AdvertiseMint
SEPTEMBER 29, 2023
What are the most popular Instagram hashtags for 2023? Whether you are a social media pro or a beginner, you can’t afford to overlook Instagram hashtags. These trending tags are your secret weapon for boosting visibility and engagement. Join us as we explore the most popular Instagram hashtags right now. What Are Hashtags for? Hashtags serve various purposes on social media platforms.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Smarty Ads
SEPTEMBER 29, 2023
Well-crafted playable ads have remarkable potential to enhance conversion rates and foster unwavering brand loyalty among consumers. It is a testament to the power of a caring and customer-centric approach, as users are consistently impressed when they perceive that a brand is offering them something appealing and highly relevant to.
AdvertiseMint
SEPTEMBER 29, 2023
Did you know you can make money reselling on Amazon? Reselling on Amazon is a thriving and accessible online business model. It allows individuals and small businesses to capitalize on their knack for finding great deals. If you are looking to make money reselling products on Amazon, you are reading the right blog post. This is your comprehensive guide to navigating the Amazon marketplace as a reseller.
Smarty Ads
SEPTEMBER 29, 2023
A native ad looks like an authentic element of the platform and resembles its layout and design. It organically blends into the space to engage with users more effectively and thus enhance ad campaign results. When visitors see a native ad, they may not distinguish it from the content on.
MNTN
SEPTEMBER 29, 2023
By now, you’ve probably heard about the power of Connected TV — a full-funnel ad channel that gives marketers the power of digital while reaching TV audiences. What you may not know: the secret to getting the most out of your CTV campaigns is to work with an advertising partner like MNTN. MNTN Performance TV offers benefits like the ability to scale your audience testing on TV to launch new products and find new revenue streams.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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