Adweek
JUNE 7, 2022
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company's.
Smart Insights
JUNE 7, 2022
To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that … The post How to plan a social media marketing campaign, step by step appeared first on Smart Insights.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 7, 2022
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company's first CMO in four years. Stock has been promoted to A+E's chief marketing and brand officer. In the role, she will oversee A+E's strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman.
Martech
JUNE 7, 2022
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 7, 2022
Avatars have come to TikTok. The video creation platform introduced a way for its users to reflect their unique look and personality in avatars that they can become in their videos, with a wide array of options for elements such as accessories, hairstyles, makeup and piercings. Users can open the effects section in the TikTok.
Martech
JUNE 7, 2022
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 7, 2022
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num
Adweek
JUNE 7, 2022
When users search for something on Facebook, the social network will remember what they searched for as part of their search history. Users have the option to clear their search history at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step.
AdExchanger
JUNE 7, 2022
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.
Adweek
JUNE 7, 2022
As the world's biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture. Starting on June 6, more than 70 U.K. companies are participating in a six-month pilot program testing a four-day workweek--with no.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
JUNE 7, 2022
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
Adweek
JUNE 7, 2022
I recently started a new role at my company, which meant I would be working with many new people that I've never met. There was the usual stress that comes with starting a new role and questions such as, "Will they like me?" and "Will they see the value I bring?" And like many in.
Martech
JUNE 7, 2022
Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.
Adweek
JUNE 7, 2022
Instagram users can now pin up to three posts to the top of their profile grid, including Reels. One of the goals of the new feature is to give creators on the platform another way to express themselves. Instagram said users can click on the three dots in the top-right corner of a post or.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 7, 2022
Frustration with blanket brand safety and suitability solutions is boiling over, leading some publishers to call for marketers to block the blocklist and throw away the keywords. That frustration was on display during a brand safety and contextual targeting panel at AdMonsters’ Ops 2022 conference in New York City on Monday. Vice Media and WebMD. Continue reading » The post Vice Media And WebMD Among Publishers Calling For Transparency Into Blocklists appeared first on AdExchanger.
Adweek
JUNE 7, 2022
The sober curious movement continues to pick up steam in the U.S., where demographic groups like millennials and Gen Z are into alcohol-free "dry dating" and conscious consumption. But the trend toward moderation is nowhere to be found in a new campaign that likens a brand called Fruit Smash Hard Seltzer to "party juice" and.
AdExchanger
JUNE 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the. Continue reading » The post Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz appeared first on AdExchanger.
Adweek
JUNE 7, 2022
Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called "fake" news about the military and government--and refers to the invasion as a "special military operation." All this means that, for many people living within.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JUNE 7, 2022
The long-awaited smooth ServiceNow Power BI integration is live on the ServiceNow Store. Power BI Connector for ServiceNow allows users to easily fetch ServiceNow data to Power BI to explore and visualize it. Alpha Serve has created the Power BI Connector to help organizations add their ServiceNow information as a data source to Power BI and be able to use it for their specific business reporting and analytics needs.
Adweek
JUNE 7, 2022
The chief executive of Swedish creative agency ?kestam Holst, Johan ?stlund, resigned last week after being arrested for paying for sexual services at a massage parlor in Stockholm, an allegation he has denied. "I deeply regret that the agency I have had the privilege of representing should even exist in these contexts because of my.
AdExchanger
JUNE 7, 2022
CreativeX will expand its creative and data analytics capabilities thanks to a $25 million Series B funding round announced on Tuesday. With this round of funding, the creative measurement and data platform has raised $35 million in total across three investment rounds. The latest round was led by Guggenheim Capital, with contributions from Beringea (which.
Adweek
JUNE 7, 2022
Instagram now allows users to add a quiz sticker to Reels. Previously, users could add the quiz sticker to Stories posts. The quiz sticker allows creators to ask their viewers a multiple-choice question with two to four possible responses. Our guide will show you how to use the quiz sticker in Instagram Reels. Note: These.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JUNE 7, 2022
Brands are always looking for channels that can deliver incremental reach. But some advertisers are also looking for more control over that process. On Tuesday, Ampersand, the TV sales consortium jointly owned by Comcast, Charter and Cox, released a self-service option for TV marketers to monitor incremental reach across multiple screens. This capability was already.
Adweek
JUNE 7, 2022
The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry Framework for Transparency Reporting, which was released at the WeProtect Global Alliance Summit in Brussels last week, in order to address child sexual exploitation and abuse online. All members--which include Google, Meta, Roblox, Snap Inc.
AdExchanger
JUNE 7, 2022
Asbestos was an essential, even miraculous part of worldwide construction for a century. It keeps buildings cool in the heat and preserves heat in the cold; it holds buildings together and prevents them from burning down. One problem: Asbestos does horrible violence to human lungs. The example of asbestos is relevant to ad tech because. Continue reading » The post Web Standards Orgs Call Out For Help As They (And Online Ad Revenue) Are Swamped By Change appeared first on AdExchanger.
Adweek
JUNE 7, 2022
We've seen the role that brands play in consumers' lives evolve over the past few years. In this era of accountability, there's a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that next chapter. Throughout years of progress and setbacks, breaking.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
JUNE 7, 2022
With the rise of Connected TV advertising , marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Adweek
JUNE 7, 2022
As major brands venture into the resale business, others have been making space for people to buy and sell used products for decades. Outdoor gear retailer REI Co-op sold used gear at its stores through its members-only "garage sales" for more than 60 years. In the last few years though, REI has transitioned away from.
Exchange Wire
JUNE 7, 2022
VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [.]. The post VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers appeared first on ExchangeWire.com.
Adweek
JUNE 7, 2022
Independent Chicago creative agency Highdive has grabbed its first spirits client, having been chosen as the creative agency of record for five Beam Suntory brands. The brands include three small batch whiskeys in the James B. Beam whiskey portfolio, Sauza Agave Cocktails and another ready to drink (RTD) cocktail brand the agency couldn't discuss before.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
363 
Let's personalize your content