Adweek
JUNE 9, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creativity x Culture With Help From Post Malone, Stanley 1913 Wants to Show It Sells More Than Cups New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image Stanley’s newest celebrity collaboration with Post Malone is set to launch on June 16.
Marketing Dive
JUNE 9, 2025
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Adweek
JUNE 9, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies FCBs Emma Armstrong Adds Global Transformation Chief to Title She takes on the global role while continuing as CEO of FCB New York Armstrong will continue as CEO of FCB New York while taking on the role of global transformation officer. By Audrey Kemp --> FCB has added another title to New York CEO Emma Armstrong’s remit: global chief transformation officer.
Martech
JUNE 9, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Where are marketing teams under-utilizing AI? While many marketing teams are increasingly adopting AI technologies, several applications remain under-utilized.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 9, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Gravity Global Taps 5 Ex-Madwell Leaders to Launch Gen Z Division Gravity One will operate independently within the global full-service agency The new outfit will be led by two former Madwell staffers. Gravity One, ADWEEK By Kendra Barnett --> Five former employees of Madwell, the debt-saddled indie agency whose various controversies led to its collapse in late April , have been tapped to form Gravity One, a mi
Marketing Dive
JUNE 9, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 9, 2025
Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20. The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar.
Adweek
JUNE 9, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings California NBC Affiliate Continues Ratings Domination KSBW KSBW By Kevin Eck --> We don’t normally post ratings, but given the changing landscape of local TV, it might interesting to see what’s happening in local markets around the country. Salinas NBC affiliate KSBW said it has continued to dominate local news ratings on the Central Coast.
Marketing Dive
JUNE 9, 2025
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
More About Advertising
JUNE 9, 2025
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.
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Marketing Dive
JUNE 9, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Ad Monsters
JUNE 9, 2025
As some brands and agencies retreat from LGBTQ+ visibility, Zach Rosen is betting on a different approach. He’s centering queer leadership, industry relevance, and community at the first-ever Supernova Pride Summit during Cannes Lions. Major holding companies and even some publishers have pulled back from LGBTQ+ issues under mounting political pressure.
Digiday
JUNE 9, 2025
WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources with the shift. That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and marks yet another blow to its client roster, coming just months after Coca-Cola handed $800 million in North American media billings to Publicis.
Martech
JUNE 9, 2025
The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JUNE 9, 2025
WPP’s media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest ‘This Year Next Year’ report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December’s forecast, is primarily due to continued disruptions to global trade caused in large part by policies from the current US government.
Martech
JUNE 9, 2025
In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. To build lasting momentum and drive future growth, you need a strategy that connects mental availability to buying triggers. A continuum approach does just that. Marketing beyond the 5%: Reaching buyers across the entire journey Buying cycles for complex solutions are lengthy, ranging from nine months to several years.
More About Advertising
JUNE 9, 2025
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and reshaping the media ecosystem. For marketers, this is a strategic imperative. In 2024, ad spend on women’s sports rose by 139% year-on-year, reaching $244.4 million. That’s a fundamental recalibration of how brands think about reach, … The post Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment first appeared on
VideoWeek
JUNE 9, 2025
Mark Read, CEO of agency holding group WPP, has announced this morning he is stepping down from his position after nearly seven years in the role. Read will remain in the role until the end of this year, and will help WPP’s Board of Directors appoint his successor. Read took over the top job in 2018, after previous CEO Sir Martin Sorrell resigned from the role amid allegations of personal misconduct and misuse of company assets — claims which Sorrell denies.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 9, 2025
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never been seen before. But more than that, we love the work that shows full commitment to the execution. … The post Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes first appeared on More About Advertising.
IAB Tech Lab
JUNE 9, 2025
Tech Lab Member DirectTV provides their perspective on practical steps to improving Return on Investment with FAST CTV Advertising The post FAST Return On Investment in Advertising appeared first on IAB Tech Lab.
Exchange Wire
JUNE 9, 2025
Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [.] The post Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data appeared first on ExchangeWire.com.
Monetize More
JUNE 9, 2025
Spotlight on Apple Intelligence and New Media Interaction Tools Apple’s WWDC 2025 event wasn’t just for developers; it was a wake-up call for publishers looking to elevate storytelling, streamline operations, and expand global reach. Two major updates stood out: Apple Intelligence (on-device AI ) and new platform-wide media and interaction tools. These tools open the door to real-time language translation , immersive media , and even game-like interactive journalism, all while preserving privacy
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Playwire
JUNE 9, 2025
Key Points Micro Twitch influencers (1K–50K followers) deliver higher engagement and stronger community trust than mega influencers. Success on Twitch depends on real-time chat interaction , not just follower count. The right influencer offers niche relevance, consistent content, and authentic community culture. Effective campaigns prioritize creative freedom , audience value, and long-term partnerships.
Marketing Dive
JUNE 9, 2025
The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape markets at scale.
Exchange Wire
JUNE 9, 2025
Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to announce it is joining the board of Prebid.org as a technology provider. Formed in September 2017, Prebid.org is an independent organisation designed to [.] The post Opti Digital Joins Prebid.org appeared first on ExchangeWire.com.
Digiday
JUNE 9, 2025
As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares. However, arguably, it is the battle for the number 2 spot in the DSP sector where market forces are moving at a more intense (and interesting) pace as Amazon and The Trade Desk duke it out.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JUNE 9, 2025
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon [.] The post PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth appeared first on ExchangeWire.com.
Relevant-Digital
JUNE 9, 2025
News websites don’t just deliver stories, they also deliver ads. And those ads are what keep journalism free and sustainable in the digital age. One of the most important revenue streams for publishers today is programmatic advertising. In Europe, 51.9% of non-social display advertising is now bought programmatically. In North America, this number is even higher.
Exchange Wire
JUNE 9, 2025
MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [.] The post AdSpin Games Joins MarkApp’s Mobile Marketplace to Power Contextual Performance Advertising appeared first on ExchangeWire.com.
VideoWeek
JUNE 9, 2025
Global media business Warner Bros. Discovery announced today that it plans to separate itself into two publicly traded companies. The split is framed as a separation of WBD’s traditional TV networks from its TV and film studios and streaming assets, though this isn’t exactly how the company is set to be carved up. The ‘Streaming & Studios’ company (as it’s been labelled by Warner Bros.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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