Adweek
DECEMBER 16, 2022
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24's Everything Everywhere.
AdExchanger
DECEMBER 16, 2022
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and. The post LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman appeared first on AdExchanger.
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Adweek
DECEMBER 16, 2022
NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who's been with NBCUniversal for 10 years--and has co-led upfront negotiations since 2019--sent a note to colleagues announcing her departure. "This was not an easy decision for me to make--yet, once decided, one I am extremely confident (and excited) about," Molen.
Marketing Dive
DECEMBER 16, 2022
The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 16, 2022
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels metrics to the Facebook Video Insights API.
AdExchanger
DECEMBER 16, 2022
In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Badger
DECEMBER 16, 2022
On the surface, Amazon looks like any other e-commerce marketplace. A closer look will reveal that Amazon is both a. Read More The A-Z of Amazon SEO And How To Rank Your Product On Amazon. The post The A-Z of Amazon SEO And How To Rank Your Product On Amazon appeared first on Ad Badger.
Adweek
DECEMBER 16, 2022
In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design to a conversation's background. A menorah is featured in the center of the design. Our guide will show you how to use the Hanukkah chat theme in the Instagram application.
Martech
DECEMBER 16, 2022
Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. . Most of us have felt the pressure of creating year-end presentations for the executive team. My colleagues on the MERGE business intelligence team, Tracy Smith, Senior Director of Business Intelligence, and Stuart Fern, SVP, Group Business Development Leader, shared their wisdom on the topic of creati
Adweek
DECEMBER 16, 2022
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni.
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Marketing Dive
DECEMBER 16, 2022
Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP.
Adweek
DECEMBER 16, 2022
Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role. Some CCOs work their way up from junior copywriters and designers to the top of the ladder while others take a less linear path to the role. But once they.
VideoWeek
DECEMBER 16, 2022
In this week’s Week in Review: Netflix struggles to fulfil its ad commitments, publishers see steady revenue growth, and Amplified Intelligence acquires AttentvAds. Top Stories. Netflix Stock Drops After Reports of Low Ad Uptake. Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers.
Adweek
DECEMBER 16, 2022
Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme is activated, the chat's emoji will automatically be updated to the menorah emoji. In addition, three word effects will automatically be added to the chat for the words "candle," "menorah".
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
DECEMBER 16, 2022
We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. And one channel in particular is getting a lot of buzz: Connected TV. In a survey of media agency professionals to learn more about how their strategies and perceptions of CTV are evolving in 2023, Pixability found that agencies overwhelmingly are looking to invest more heavily in CTV platforms.
Adweek
DECEMBER 16, 2022
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become its new European chief of brand marketing and communications. Reinermann, who has over 15 years of working in marketing across major automotive brands, will join Jan. 1 from Fiat Chrysler.
Martech
DECEMBER 16, 2022
Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . The omnichannel struggle is very painful to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally.
Adweek
DECEMBER 16, 2022
Warner Music Experience is creating a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters will be able to access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
DECEMBER 16, 2022
The FIFA World Cup, which ends Sunday, has proven challenging for sponsors as the event finds itself surrounded by controversy.
Adweek
DECEMBER 16, 2022
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek's NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video.
Ad Monsters
DECEMBER 16, 2022
The ad tech industry is constantly evolving. New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. That’s why we created Decoder. . Decoder is AdMonsters explainer series. Are you looking for a better understanding of Data Clean Rooms? Do you need a refresher on Seller Defined Audiences?
Adweek
DECEMBER 16, 2022
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
DECEMBER 16, 2022
Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency. Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they are embarking on a new strategic alliance that s
Marketing Dive
DECEMBER 16, 2022
The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.
Martech Series
DECEMBER 16, 2022
Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform.
More About Advertising
DECEMBER 16, 2022
Running a successful, stable business is not easy, but VCCP continues to do it with energy and honesty, year after year. It’s about time that MAA singled them out as our Agency of the Year. Other agencies to be shortlisted in a competitive year were adam&eveDDB, Mother, New Commercial Arts and Saatchi & Saatchi. The. The post MAA’s Agency of the Year 2022 is… VCCP London first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 16, 2022
With the new partnership, ThoughtSpot and dbt Labs commit to empowering every organization to scale the value of analytics engineering work by making it consumable for every business user. ThoughtSpot , the Modern Analytics Cloud company, and dbt Labs, the pioneer in analytics engineering, announced a formal partnership to bring self service analytics to the modern data stack.
More About Advertising
DECEMBER 16, 2022
I think the Mugler SS22 show film was particularly outstanding, although not an ad, it had all the ingredients of a perfect blockbuster. A hard crush. Setting the stage, no pun intended, with a great tone, featuring strong, powerful women, and great craft. It had all the right ingredients for a buzzable campaign. There’s an. The post My Ad of the Year: Jasmine Loignon of Publicis Luxe first appeared on More About Advertising.
Martech Series
DECEMBER 16, 2022
As the avenues for digital engagement expand, interactive content has become a priority for companies eager to connect with customers. Formats like infographics and quizzes gains twice as much engagement as static content like PDFs or white papers. Yet many companies continue to produce more static than interactive content. So what’s preventing teams from creating the compelling content their audience craves?
More About Advertising
DECEMBER 16, 2022
The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This ad by YouTuber anOnymoose ran just once as it was plugging a free taco offer on December 13, taking a leaf out of Apple’s famous ‘1984’ book which launched the Mac (a somewhat bigger event. The post MAA Ad of the Week: Taco Bell by The Or first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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