Adweek
JULY 27, 2022
Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.
Martech
JULY 27, 2022
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.
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Adweek
JULY 27, 2022
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.
AdExchanger
JULY 27, 2022
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback. Google’s original plan was. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 27, 2022
Summer is a great season for enjoying a cold one with friends in the backyard or on a restaurant patio, minus one thing: mosquitoes. And to make matters worse, the bloodsucking insects are more attracted to people with alcohol in their system than those who haven't taken a drink, according to science. To help the.
Martech
JULY 27, 2022
Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 27, 2022
Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.
Adweek
JULY 27, 2022
LinkedIn is now available in Ukrainian. The professional network said it prioritized adding support for the language in order to help its members in war-torn Ukraine highlight their experience and skills and receive support from the community.
Marketing Dive
JULY 27, 2022
A new campaign says “F It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.
Adweek
JULY 27, 2022
Twitter allows users to mute notifications from certain groups of users on the social networking platform. For instance, users can mute notifications from Twitter users who have a "default profile photo." Our guide will show you how to mute notifications from certain users from within the Twitter mobile application. Note: These screenshots were captured in.
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Martech
JULY 27, 2022
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies.
Adweek
JULY 27, 2022
TikTok chief operating officer Vanessa Pappas detailed several initiatives that are underway to help boost the platform's accountability and transparency. An application-programming interface is being developed to help researchers access public and anonymized data about content and activity on TikTok, enabling them to identify and assess content and trends or conduct tests.
Martech
JULY 27, 2022
With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers and drive revenue growth for your business. Register today for “ Unlock the Power of TikTok for Your Social Strategy ” presented by NetBase Quid.
Adweek
JULY 27, 2022
As though Peloton didn't have enough troubles at the moment, upscale-fitness rivals at SoulCycle just announced a head-spinning offer: Give us your neglected Peloton bike and we'll credit you for a bunch of classes at one of our studios. Dubbed Souls Reunited, the offer (worth roughly $1,300) isn't just an audacious grab for customers, it's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 27, 2022
Having a profile on a dating app doesn’t mean that you’re dating. It just means you’re out there. The same could be said for many (of the many) cookieless identifiers on the scene. They’ve been deployed by publishers – the code is on the page – but they aren’t getting picked up in the bidstream. “You. Continue reading » The post Meet Sincera, The Ad Tech Web Crawler That Wants To Disrupt The Verification Market appeared first on AdExchanger.
Adweek
JULY 27, 2022
The Andie Swim team is having one crazy summer. Fresh off launching its recent collection of swimwear designed in collaboration with Demi Moore, the DTC swim brand launched its latest campaign "Comfortable Looks Good on You" to spotlight the versatility of one of its hero styles. The campaign features 65 models chosen from an open.
PubMatic
JULY 27, 2022
Just a few years ago, advertisers were skeptical about mobile gamers, but, as they say, times change. Now brand advertisers have realized the gaming audience includes high-spending power consumers that are right within their targeting group. Meanwhile, everchanging privacy laws and technical changes by Apple and Google have shaken the industry. Game developers who historically monetized in performance space in particular seek alternatives to diversify their business risks.
Adweek
JULY 27, 2022
Green, it turns out, isn't always the greenest option. Although green plastic made from polyethylene terephthalate, or PET, is recyclable, it doesn't always get recycled. Any additives, such as color, make plastic more difficult to repurpose, which means fewer facilities are willing to process it. "There is no value for green [plastic]," Jan Dell, founder.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JULY 27, 2022
Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.
Adweek
JULY 27, 2022
Ecommerce platform Shopify has laid off 10% of its global workforce, with its chief executive telling staff in a memo the business made the "wrong bet" on how long a pandemic-fueled surge in online shopping would continue. The Canadian company reported 10,000 employees at the end of 2021 in a securities filing. By the end.
Martech
JULY 27, 2022
Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. It’s a lovely vision, but rarely achieved. And that’s perfectly okay. Most companies won’t achieve the goal of one record for each customer, but will find ways to cope with the limitations that prevent the creation of golden records.
Adweek
JULY 27, 2022
Twitter allows users to mute words and hashtags in order to stop seeing tweets containing those words and hashtags in their home feed. When a user mutes a word or hashtag, they will also no longer receive notifications about tweets that include that word or hashtag. Users can view all of the words and/or hashtags.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 27, 2022
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
Adweek
JULY 27, 2022
With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the growing desire for shorter wait times. Now, Walmart and GM's Cruise, the self-driving car unit, are helping to capitalize on delivery methods through autonomous expansion. Rachel Griffin, Walmart's director of supply chain innovation, and Doria.
TechCrunch Ads
JULY 27, 2022
Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.
Adweek
JULY 27, 2022
The average length of an engagement in the U.S. for couples married in 2022 is 18 months, according to wedding brand Zola. The figure is an increase from 12 months during prepandemic times. Looking to be there for all of the critical moments in that time period from engagement to nuptials, Zola has debuted a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
TechCrunch Ads
JULY 27, 2022
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality. Today, an adtech out of Spain that’s doing just this has raised a big round of funding to double down on the opportunity.
Adweek
JULY 27, 2022
Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week. The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven. Expect.
Ad Monsters
JULY 27, 2022
What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable.
Adweek
JULY 27, 2022
Crucial aspects of period positivity include the need to reframe the way we view period stigma through expanding our understanding of who experiences periods, the fight for more inclusive accessibility and, of course, rethinking the often uncomfortable products that have long dominated the industry. Period care product company Thinx has teamed up with purpose-driven agency.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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