Adweek
SEPTEMBER 16, 2022
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, "Creators: We heard that you want to be able to feature comments posted.
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
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Adweek
SEPTEMBER 16, 2022
The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. "For some, luxury can be time alone. For some, it can be dressing up," Darren "Daz" McColl, chief marketing officer of Neiman Marcus, told Adweek.
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 16, 2022
It's not everyday that a condiment gets its own full-scale musical number--much less one that harkens back to classic animated flicks--but Heinz has just dropped a spot that's positively Disneyesque. The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 16, 2022
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
Adweek
SEPTEMBER 16, 2022
If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head. It's perfectly acceptable to smell like whisky, according to the spirits company and its spokesman, if that scent.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like.
Adweek
SEPTEMBER 16, 2022
Snap Inc. introduced three new features for Snapchat and revealed the expanded availability of Snapchat for Web. New Lock Screen Widgets for iOS 16 let Snapchatters place saved conversations on their lock screen and start chats with a single tap, eliminating the need to scroll and search for specific conversations. Snap Inc. Chat Shortcuts atop.
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Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
Adweek
SEPTEMBER 16, 2022
There are more opportunities for brands today to engage with Hispanic audiences than ever before. But the audience continues to be underserved and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience. In 2022, that means tapping into.
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
Adweek
SEPTEMBER 16, 2022
There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins' newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 16, 2022
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including. Continue reading » The post You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2022
Isn't it always the case? Still--more than ever, perhaps--consumers seem to want it both ways: "My data privacy is super important to me, and I expect a personalized experience wherever I encounter your brand." It's hard to fault customers for wanting to have their cake and eat it, too.
More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All three (from different countries) at the same time: have FIFA changed the rules? And someone. The post Budweiser kicks off World Cup bid – with own goal first appeared on More About Advertising.
Adweek
SEPTEMBER 16, 2022
Shake Shack had a strange start. The fast-casual restaurant chain began as a hot dog cart called I Taxi. Its purpose: raise money to rejuvenate New York City's Madison Square Park. Today, Shake Shack is a publicly traded company with more than 350 locations around the world. Together, these stores generated more than $1.1 billion.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 16, 2022
Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. . Users can now create and share segments within the CDP , enhance them with additional account attributes for personalization and activate engagement across channels.
Adweek
SEPTEMBER 16, 2022
Businesses on Instagram can now accept payments within direct messages, enabling customers to complete transactions without leaving the application and providing a more personalized and convenient shopping experience. The new option is only available to eligible sellers with professional accounts on Instagram. Those sellers can go to the professional dashboard and tap "get paid in.
AdExchanger
SEPTEMBER 16, 2022
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
Adweek
SEPTEMBER 16, 2022
Kristin Cavallari doesn't want to be the face of her brand. As the founder and chief executive officer of skin care and jewelry company Uncommon James, the former reality TV personality set out to create an empire that could stand on its own reputation. At Brandweek Miami, the former Laguna Beach and The Hills star.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
SEPTEMBER 16, 2022
Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. However, the pandemic-era digital acceleration has shown there’s room for organizations to get more CX value from their data insights. In fact, Forrester predicts firms that make data-driven decisions will be three times more likely to outperform their competitors in terms of CX improvement.
Adweek
SEPTEMBER 16, 2022
Hardware retailer The Home Depot has named Molly Battin as its senior vice president and chief marketing officer. Starting on Oct. 3, Battin will join from Delta Air Lines where she was svp, global brand marketing after nearly three years in the role.
Martech
SEPTEMBER 16, 2022
Marketer’s today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But despite increasing efficiency, the proliferation of marketing software applications has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a Customer Data Platform (CDP) provides important benefits to marketers.
Adweek
SEPTEMBER 16, 2022
It's no secret that the hospitality industry underwent a tremendous setback for a significant portion of the pandemic. While major brands are still trying to recover, Marriott is making a comeback with a laser focus on adapting to changing consumer travel behavior.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
SEPTEMBER 16, 2022
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.
AdExchanger
SEPTEMBER 16, 2022
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census in 2020, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season, according to UCLA’s most recent Hollywood Diversity Report. The representation gap is even wider.
Marketing Dive
SEPTEMBER 16, 2022
As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.
Martech Series
SEPTEMBER 16, 2022
Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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