Adweek
DECEMBER 17, 2024
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter's archives and top cultural trends at the center of those.
Basis
DECEMBER 17, 2024
2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Agencies confronted mounting signal loss , the rise of AI (and clients expectations around its usage), ongoing media fragmentation , and a variety of transformative regulatory developments all against the backdrop of significant economic and financial pressures.
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Adweek
DECEMBER 17, 2024
Tensions have been flaring between publishers and AI companies over content usage in 2024, but some AI-backed startups have emerged to help reconcile these conflicts. From helping publishers navigate AI integration, set optimal prices for their content, and monetize more effectively when AI companies want to license their data, to striking deals with publishers and.
Martech
DECEMBER 17, 2024
Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 17, 2024
As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.
VideoWeek
DECEMBER 17, 2024
After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. If Google was no longer removing cookies but leaving it up to users to opt in or out, what did this mean for an industry that had spent the past four years exp
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 17, 2024
This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games. For those who have been championing in-game advertising for years, […] The post If Games Want Brand Advertising, They Should Play By Brands Rules appeared first on AdExchanger.
Adweek
DECEMBER 17, 2024
ABC World News with David Muir remained America's No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the.
Ad Monsters
DECEMBER 17, 2024
In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
Adweek
DECEMBER 17, 2024
For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the past few years.
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AdExchanger
DECEMBER 17, 2024
Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest. Its been a long road home to Detroit, where she works remotely as head of strategy at Haus, an ad measurement and incrementality testing startup. In this weeks episode, we catch […] The post For Incrementality Testing, Its One Step At A Time appeared first on AdExchanger.
Adweek
DECEMBER 17, 2024
The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player.
Digiday
DECEMBER 17, 2024
Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion, accounting for 14.7% of spend.
Adweek
DECEMBER 17, 2024
The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK's 2024 Experiential Award winners know how to dazzle with interactive.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 17, 2024
The Price To Pay A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising practices. (h/t to Rob Freund for the spot.) The suit claims Office Depot sets fictitious reference prices to falsely advertise a product as if it were on sale. The complaint refers to this […] The post Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
Adweek
DECEMBER 17, 2024
The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened its lead over ABC News' Good Morning America during the week of Dec. 9, and extended its winning streak in total viewers to.
Martech
DECEMBER 17, 2024
2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.
Adweek
DECEMBER 17, 2024
On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 17, 2024
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon, author of Winning the Global Talent Showdown, observed: You can have all the latest technology you want, but if you dont have the talent behind it
Adweek
DECEMBER 17, 2024
The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business partner, Samir Rao, had sought to defraud investors by lying about key financial information. Watson, who pleaded not guilty, disputed the charges, claiming that he.
Single Grain
DECEMBER 17, 2024
If your organization struggles to reach sales goals, many strategies can help you bring more leads down the sales funnel. However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.
Adweek
DECEMBER 17, 2024
Derek Rowles has been named news director for Raleigh CBS affiliate WNCN. "Derek has been an invaluable member of the CBS 17 newsroom since coming to the station. As our Assistant News Director, he made an immediate impact with his deep knowledge of the market and strategic vision. He knows and cares about the people.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
DECEMBER 17, 2024
Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. As listener engagement surges and targeting technologies advance, the landscape of podcast ads will shift significantly.
Adweek
DECEMBER 17, 2024
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one recent ad that Macy's posted to ZipRecruiter a standout. Requirements? "Always maintain a cheerful, upbeat demeanor," "assist with crowd.
Exchange Wire
DECEMBER 17, 2024
FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [.] The post VIOOH & FRAMEN Take Off in Australia withVirgin Australia in Bold DOOH Move appeared first on ExchangeWire.com.
Adweek
DECEMBER 17, 2024
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
DECEMBER 17, 2024
Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed. The survey, part of Yahoos Data Maturity Pop Quiz conducted between August and November 2024 [.] The post Yahoo DSP Survey: Singapore Marketers Conversion Strategies at Risk with Data Complacency appeared first on ExchangeWire.com.
Adweek
DECEMBER 17, 2024
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the conversations that no one else is really in a position to start." Currently, that's a deep dive into the motives and funding of.
More About Advertising
DECEMBER 17, 2024
Genuinely funny ads are thin on the ground these days so credit Saatchi & Saatchi New Zealand for its ode to Toyota’s RAV4, “the original recreation activity vehicle.” Featuring NZ’s (fictional) Department of Recreations, Activities, Visits and Stuff (D-RAVS). Toyota NZ’s Susanne Hardy (from the southern hemisphere) says: We know that Kiwis love the RAV4 … The post Saatchi New Zealand taps funny bone for Toyotas RAV4 first appeared on More About Advertisi
Adweek
DECEMBER 17, 2024
In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola's enduring purpose rooted in fostering creativity.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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