AdExchanger

OCTOBER 3, 2023

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale. At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […] The post The Growing Importance Of Audience Data In B2B Marketing appeared first on AdExchanger.

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Audience Marketing 124

Seth Godin

OCTOBER 3, 2023

It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, or is it possible you see someone far less (or far more) attractive than others do?

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Marketing 117

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

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Education Marketing Conversion MarTech 111

AdExchanger

OCTOBER 3, 2023

You never forget your first acquisition. On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago. The bootstrapped indie media agency, which has roots in programmatic, performance and digital media, declined to disclose the financial […] The post PMG’s Quest For Camelot Ends In Its First Acquisition appeared first on AdExchanger.

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Agency Media Marketing Food 108

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 3, 2023

The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say they will shop for themselves. A large majority (69%) expect to buy from brands they already know and are loyal to. The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only.

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eCommerce MarTech Marketing 110

AdExchanger

OCTOBER 3, 2023

How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The post How Rumpl Uses CTV To Bring New Customers Into Its Fold appeared first on AdExchanger.

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Audience Media Marketing Advertising 103

Exchange Wire

OCTOBER 3, 2023

In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [.] The post GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe appeared first on ExchangeWire.com.

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Media 97

Martech

OCTOBER 3, 2023

Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource management strategy and learn how to unlock your team’s potential.

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MarTech Marketing 106

Digiday

OCTOBER 3, 2023

Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic to publishers’ sites. In conversations with Digiday, four publishing executives — who all requested to remain anonymous in order to preserve their relationships with Meta — referred to a “bug” that was unintentionally introduced when Meta made a change to Facebook’s algorithm in May.

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Conversion Media Marketing 95

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Education 95

Education Marketing Conversion MarTech 95

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Advertising

Digiday

OCTOBER 3, 2023

Snapchat’s AR aspirations have hit a reality check. The social platform is doubling down on the goal of transforming augmented reality into a formidable ads business, while ditching its original idea of creating AR tools for businesses. This shift could prove to be as shrewd as it was imperative, especially in light of advertisers’ persistent reservations over allocating substantial budgets to AR.

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Marketing Retail Advertising Media 89

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. This article will help you compare ad network versus ad exchange.

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Ad Exchange Ad network CPC CPM 64

Digiday

OCTOBER 3, 2023

01 Introduction As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. While some agency holding companies, like Omnicom Group, are even reporting revenue growth — Omnicom said in its Q2 2023 financial filing that organic revenue was up 3% in the se

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Agency Media Marketing 81

AdExchanger

OCTOBER 3, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […] The post Wait, Social Media Costs Money Now?

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Media GDPR 61

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

OCTOBER 3, 2023

With Pokémon Go revenues falling year-over-year, Niantic, its developer, is looking beyond its popular augmented reality game to generate profits. Last Friday, the company showcased its advanced AR technology to the advertising world by partnering with Lunchables to kick off Pokémon Go’s first-ever rewarded AR ad campaign. Niantic first announced that it had developed a rewarded AR ad product at Cannes Lions in June 2023.

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Media Marketing Advertising 81

AdExchanger

OCTOBER 3, 2023

The CPG Guys, a brand and retail industry podcast, started as a way for ecommerce expert Sri Rajagopalan and data analytics specialist Peter V.S. Bond to stay on top of industry news during the pandemic. Initially, Rajagopalan and Bond, who began their careers together at the CPG data and analytics company IRI more than 20 […] The post This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions appeared first on AdExchanger.

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Retail eCommerce Media Marketing 61

Digiday

OCTOBER 3, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify NFTs may be dead, but digital fashion that can be worn in the metaverse is only becoming more important. Similarly to the music industry’s halting of live events during the pandemic, the fashion industry also underwent a shift to online worlds as catwalk shows and presentations were paused. But even pre-pandemic, fashion had already been dipping its toe into virtual worlds and gaming through collaborations with the likes of video games F

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Fashion Media Marketing 79

VideoWeek

OCTOBER 3, 2023

Although it’s not being discussed much by the wider industry, AI will have a massive impact on media planning and buying says Sir Martin Sorrell, founder and executive director of S4 Capital. Speaking on stage at VideoWeek Cologne last month, Sorrell said that a lot of work currently done by human media planners and buyers will soon be done algorithmically (and indeed, some of it already is).

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Media Agency 59

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

OCTOBER 3, 2023

This week’s Future of TV Briefing looks at the post-strike landscape for producers preparing to pitch projects to TV networks, streaming services and film studios. ‘The bar has raised’ Netflix’s ad chief exits, Netflix’s planned price increase, Amazon’s Prime Video ad pitch and more ‘The bar has raised’ Last Wednesday morning, hours after the Writers Guild had ended its nearly five-month-long strike following its agreement with Hollywood’s major film and TV studios , Sophie Mas was trying

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Video Ads Marketing 68

VideoWeek

OCTOBER 3, 2023

An increasing number of broadcasters are making plays for sports rights, according to a new report from Ampere Analysis, levelling the playing field for both incumbents and streaming companies. But that fragmentation risks alienating consumers who have to pay for more streaming services, creating opportunities for free, ad-supported streaming TV (FAST) companies. “In the US and major European markets, popular competitions are being split across a growing volume of services, making the mark

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Media Marketing Audience Advertising 59

Digiday

OCTOBER 3, 2023

Produced in partnership with Marketecture The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Uber is going beyond retail media in its advertising efforts. After disrupting the transportation industry with its ride-sharing and food-delivery services, Uber wants to do the same with its advertising business.

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Advertising Food Retail Media 68

VideoWeek

OCTOBER 3, 2023

The growth in capabilities of generative AI tools mean that kids sat in their bedrooms can now create content which not so long ago would have required a team of professional creatives to make. But that doesn’t mean it will level the playing field entirely says Mariëlle Tolen, associate creative director at Media.Monks. Agencies will still have advantages around data, as well as better understandings of brands’ specific needs, and will also be able to build custom AI models to better

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Agency Media 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Digiday

OCTOBER 3, 2023

Kara Puccinelli, Chief Customer Officer, Nexxen In the last year, platforms on both the buy- and sell-sides of the ad tech industry have been actively working to disintermediate one another, crafting solutions that aim to pare down the roles of other partners. The goal is to optimize the supply path, routing spend as directly as possible. However, an unanswered question in this pursuit is: what will disintermediation ultimately mean for advertisers and publishers?

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Ad Tech Media Advertising Marketing 62

OpenX

OCTOBER 3, 2023

To mark the announcement of OpenX’s partnership with Cedara, Joseph Worswick, VP EMEA and Head of Global Sustainability, spoke with Eric Shih, COO at Cedara. Thanks for taking the time, Eric! What is a fun fact about yourself? I was an electronic music (drum and bass) DJ for over 15 years and have played clubs around the world. I also co-owned a record label with a number of releases across genres including house and dubstep.

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Viewability Electronics Media Advertising 52

More About Advertising

OCTOBER 3, 2023

A new Marmite brief at adam&eveDDB must be sought after – here’s a chance to add to the brand’s impressive pile of awards. The priority, of course, is the client’s data-driven marketing intention (mustn’t forget that) and here it’s based on YouGov research that says 43% of 18-24s have never tried the stuff. Makes a … The post Marmite invites virgin customers to ‘get it on’ first appeared on More About Advertising.

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Impressions Advertising Marketing Agency 45

Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible. Mercedes Aycinena learned about agile when she previously worked at a specialty pharma services company and found it effective for prioritizing work.

Marketing 107

Marketing Manufacturing Finance Brand Awareness 107

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

OCTOBER 3, 2023

Ogilvy in the UK seems to have rediscovered some of its mojo after a series of what might be called (kindly) mis-steps, such as carelessly losing Charlie Rudd to Publicis Groupe where he now sits atop Leo Burnett, Fallon and Publicis.Poke. Now it’s invaded s small part of adam&eveDDB territory with Halifax’s new Ready-Made Investments … The post Ogilvy makes inroad into Halifax with Ready Made Investments first appeared on More About Advertising.

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Advertising Finance Agency 45

MNTN

OCTOBER 3, 2023

The internet is an unparalleled resource filled with opportunities to learn, connect, create, and share. But, as we all know, there’s another side, too. The side that makes us question why we’re still reading the comment section, even though we know it made us lose our hope in humanity about 30 replies ago. These collective bad experiences have fragmented audiences across the digital sphere, creating more than a few headaches for advertisers.

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Retargeting Audience Advertising Conversion 52

More About Advertising

OCTOBER 3, 2023

Biscuits used to be one of the pillars of the UK ad scene, big brands that made their reputation with lots of (sometimes noteworthy) advertising. Sir Hector Laing used to sit atop the mighty United Biscuits. Now it’s owned by Turkish Ylidiz Holding but it’s delving back into history in a new campaign from TBWA, … The post Can TBWA recapture the glory days of McVities?

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Advertising Agency 45

Single Grain

OCTOBER 3, 2023

It feels like the creator economy never sleeps. It is constantly morphing and redefining itself in terms of mainstay mediums and key players (the big icons we know and love). Today, we’re unraveling the fabric of the “creator economy 2.0.” You’ve probably heard the buzz about it, especially if you’re a brand, a creator or even a curious consumer.

Real Estate 52

Real Estate Audience Marketing Media 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.