Adweek
FEBRUARY 16, 2023
Instagram is currently rolling out end-to-end encryption for direct message conversations on the photo- and video-sharing platform. This feature adds additional security to a user's conversations. Users have the option to activate end-to-end encryption for each of their conversations individually. Our guide will show you how to use end-to-end encryption in conversations in the Instagram.
Marketing Dive
FEBRUARY 16, 2023
The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite.
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Adweek
FEBRUARY 16, 2023
A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity. But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed. For marketers, threats include surges of fake reviews, coordinated campaigns of misinformation on social channels or the.
Marketing Dive
FEBRUARY 16, 2023
Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 16, 2023
Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands' fear of appearing to greenwash. As people become more aware of, and concerned about, climate change, they're increasingly holding brands accountable for how their operations are impacting the planet--and whether they're upholding the claims made in their marketing.
Marketing Dive
FEBRUARY 16, 2023
Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and over coming breakups.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 16, 2023
Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. The more you can improve the customer journey , the better customer experience you can deliver and the more effective your marketing will be.
Adweek
FEBRUARY 16, 2023
One in three homes in the U.S. has pivoted from paid TV to streaming over the past decade. With cable subscriptions on the decline, streaming is the future. On the latest episode of The Speed of Culture podcast, Dan Robbins, vp of marketing and partner solutions at Roku, joins Suzy founder and CEO Matt Britton.
Martech
FEBRUARY 16, 2023
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of
Adweek
FEBRUARY 16, 2023
In an upstairs room inside Manhattan's New World Stages performing arts complex, marketers filed in to meet with Ice Cube. Seated next to his business partners, entertainment lawyer Jeff Kwatinetz and basketball player Nancy Lieberman, the rapper encouraged brand marketers to divert more investments into diverse-owned media properties--specifically into media opportunities with his three-on-three basketball.
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Smart Insights
FEBRUARY 16, 2023
2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your digital marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and … The post Search engine marketing statistics 2023 appeared first on Smart Insights.
Adweek
FEBRUARY 16, 2023
There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. During this period, every week seemed to bring the announcement of a newly formed network. This piling on of sorts triggered an industrywide feeling of inundation. It was felt by agencies.
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? If not, you’re in for a treat! It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit.
Adweek
FEBRUARY 16, 2023
From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline "wonderfully different." Created by agency.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
FEBRUARY 16, 2023
Looking at Maria Breza’s LinkedIn profile , one exciting detail may get a bit lost among her many accomplishments in the ad tech space. Breza received her BA in Dance from St. Olaf College. Breza has been dancing since she was eight years old, and the art form has taught her about accepting criticism, attention to detail, problem-solving, and collaboration – all lessons she carried over to her ad operations career and current role as VP, Ad Quality Measurement and Audience Data Operations, at SX
Adweek
FEBRUARY 16, 2023
With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time to get books into the.
AdExchanger
FEBRUARY 16, 2023
Paramount's Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes. The post Paramount Hopes Streaming Reorg Will Turn The Tide On Peak Operating Losses appeared first on AdExchanger.
Adweek
FEBRUARY 16, 2023
Paramount+ may have finally reached its peak--peak losses, that is. The streaming service added a record 9.9 million subscribers in the fourth quarter of 2022 to climb to nearly 56 million total. Still, the company is expecting to take a hit in its direct-to-consumer business in 2023 as it realigns its content strategy. As Paramount.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
FEBRUARY 16, 2023
Automation has undoubtedly caused a seismic shift in the way business operates. Integrating advanced technologies has redefined industry standards, and companies must adapt to stay competitive in the rapidly evolving landscape. For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns.
Adweek
FEBRUARY 16, 2023
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory moving forward. Those of us who have been around awhile--and associate the term "out-stream" with glacial page speed and scammy ad units--are doing a double take. Historically, out-stream ads have not been favored by publishers.
AdExchanger
FEBRUARY 16, 2023
The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that they clearly reflected recent cultural shifts in the US, including The post This Year’s Super Bowl Ads Underscore Social Trends – Including Streaming appeared first on AdExchanger.
Martech
FEBRUARY 16, 2023
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 16, 2023
Calix Marketing Cloud launches in the United Kingdom to give altnets valuable subscriber experience insights to inform highly effective marketing campaigns that drive the adoption of new service levels and crucial managed services like home network security Calix, Inc. announced that, after six years of driving market-winning success in North America, Calix Marketing Cloud (Marketing Cloud) is expanding into the United Kingdom (U.K.).
Marketing Tech News
FEBRUARY 16, 2023
Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform. Pinterest claims to offer unique and valuable differentiation for advertisers – where people come with intent and are looking to shop.
Martech Series
FEBRUARY 16, 2023
McAfee , a global leader in online protection, announced it has been named among America’s Greatest Workplaces for Diversity 2023 by Newsweek and Plant-A Insights Group. This award is presented to companies that demonstrate successful practices they’ve put in place to cultivate an inclusive and diverse workplace. McAfee’s recognition is a testament to its progress and commitment to a more equitable world. “Diversity, equity and inclusion are at the core of who we are at McAfee.
Digiday
FEBRUARY 16, 2023
The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 16, 2023
Enables Salesforce users to more quickly run quality tests for business applications leading to faster go-to-market times Katalon , the leading provider of the most modern, comprehensive quality management platform, is enabling the development of a software test automation accelerator for Salesforce business applications, including SalesCloud and ServiceCloud.
AdExchanger
FEBRUARY 16, 2023
Hey! This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter. Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter. The post The First Edition Of AdExchanger’s Commerce Newsletter, And We Go For Max Effect appeared first on AdExchanger.
Martech Series
FEBRUARY 16, 2023
Tweet How will video trends impact the future of influencer marketing? And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? Sterling Jackson, Head of Marketing at Aspire weighs in: __ Welcome to this MarTech Series chat, Sterling, tell us about yourself and your marketing learnings and marketing journey through the years: what inspires you about being a modern day marketer?
VideoWeek
FEBRUARY 16, 2023
Roku has posted flat revenues for Q4 2022 ($867 million), despite adding 10 million accounts and boosting streaming hours by 23 percent YoY. The company put the disparity down to “a difficult year for investors and a difficult year for the advertising market,” and offered to “meet marketers where they’re currently transacting programmatically” in order to more effectively monetise its customer growth.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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