Adweek
AUGUST 24, 2023
Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the.
Ad Rants
AUGUST 24, 2023
Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 24, 2023
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a "national crisis" and "ticking time bomb." A new PSA.
AdExchanger
AUGUST 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider The post The Trade Desk Plans To Lowball SSP Floor Prices; AI Is Coming For Live Sports appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 24, 2023
The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in.
AdvertiseMint
AUGUST 24, 2023
How big are TikTok brands in social media marketing? In the ever-growing social media landscape, TikTok has developed into a prominent platform that has changed how users create content online. It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 24, 2023
There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV The post Why Advertisers Should Take Full Advantage Of FAST appeared first on AdExchanger.
Adweek
AUGUST 24, 2023
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making derogatory comments about women. He remarks that women aren't good at sports, brandishes a nude photo from his DMs and says a former female classmate was "asking for it." If you were there, would you.
AdExchanger
AUGUST 24, 2023
Infillion's $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The post Infillion Confirms That It’s Buying MediaMath’s Assets appeared first on AdExchanger.
Adweek
AUGUST 24, 2023
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
AUGUST 24, 2023
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into The post The Big Story: Grownup Ads Have Infiltrated Kids’ Spaces On YouTube appeared first on AdExchanger.
Adweek
AUGUST 24, 2023
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify Wrapped playlists demonstrates a fundamental truth of marketing: The personal touch goes a long way. Today's consumers have come to expect a personalized experience, regardless of whether it's in a b-to-c or b-to-b environment.
AdExchanger
AUGUST 24, 2023
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital aspects of their campaigns. The post How Nexxen Is Lowering The Walls Between Linear And Streaming appeared first on AdExchanger.
Seth Godin
AUGUST 24, 2023
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
AdExchanger
AUGUST 24, 2023
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Ad Badger
AUGUST 24, 2023
SUBSCRIBE Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us. Read More How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] The post How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
Digiday
AUGUST 24, 2023
At this point, more marketers have in-house agencies than in years past, making it a mainstay in the industry. At least that’s the case according to the ANA’s latest report on in-housing. The argument for in-house marketing is often tied to speed, efficiency and the overall need for more control. But not all executives are completely sold on the everything in-house movement.
Ad Badger
AUGUST 24, 2023
SUBSCRIBE Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us. Read More How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] The post How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
AUGUST 24, 2023
Publishers began closing loopholes that allowed people to bypass their paywalls with fervor back in 2019 , but it’s still a challenge for publishers to measure and block people who are finding those gaps. A local publishing exec, who requested anonymity to speak freely, said the percentage of their readers bypassing their paywall is “low,” but it wasn’t “a reliable number.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
AUGUST 24, 2023
What is Stitch on TikTok? Stitch is an innovative feature that facilitates collaborative content creation on TikTok. With this feature, you can take someone else’s TikTok video and add your own twist. This article will explain what Stitch is, how it works, and how to use it. Understanding TikTok’s Stitch Feature At its core, the Stitch feature is like a creative puzzle piece that lets you add your unique touch to another user’s video.
Digiday
AUGUST 24, 2023
Video game maker Capcom wants to connect hip-hop’s 50th anniversary to its Street Fighter 6 game with a new promotion featuring artist Lil Wayne. In doing so, the company wants to generate more hype for Street Fighter 6 and expand its brand appeal beyond the gaming industry. “Bringing [our] gaming community together that also listens to hip-hop, especially around the 50th anniversary of hip-hop for this year, to celebrate the music’s history and also our history was a goal for us thi
AdvertiseMint
AUGUST 24, 2023
Would you like to learn how to loop music on TikTok? If you’ve ever found yourself tapping your feet to catchy tunes on TikTok, you’re not alone. The secret behind those addictive videos lies in the art of looping music. Whether you’re a TikTok dancer, a storyteller, or a DIY enthusiast, you can elevate your content by learning how to loop music.
Digiday
AUGUST 24, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Online marketing spend dominates its offline counterpart — no surprise there. But what might come as a surprise is that marketers across the board actually increased their spend in the last year ( just like publishers ), and that brands and retailers spent a lot more on online marketing than agencies.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
AUGUST 24, 2023
On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. But what is MFA, and why has it taken until now to discover this $13 billion black hole?
Basis
AUGUST 24, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/18/23 - 8/24/23 to stay ahead of the curve: CTV ad spend hits record-breaking $1 billion in June [:02] A new report detailing ad spend across streaming platforms like Max, Roku, and YouTube says that June was a record-setting month for CTV advertising.
Digiday
AUGUST 24, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify This September, Digiday is presenting Is This The Metaverse?, a podcast breaking down the many different ways people are translating their physical lives into virtual worlds — and how brands and platforms are looking to make money from all this activity.
More About Advertising
AUGUST 24, 2023
It’s not really an ad of course but IKEA’s ongoing makeover of the old Topshop site on London Oxford Circus – sustainable from top to bottom it seems – may help to bring some life back to what’s looking like a rather dog-eared city centre. IKEA, you may have noticed, features big blue bags. Money … The post MAA Ad of the Week: IKEA’s rescue bid for Oxford Circus first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
233 
Let's personalize your content