Adweek
AUGUST 24, 2023
Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the.
Ad Rants
AUGUST 24, 2023
Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 24, 2023
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a "national crisis" and "ticking time bomb." A new PSA.
AdExchanger
AUGUST 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider The post The Trade Desk Plans To Lowball SSP Floor Prices; AI Is Coming For Live Sports appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 24, 2023
The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in.
Martech
AUGUST 24, 2023
Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. It gets even more frustrating when you realize your content isn’t reaching as many people as you’d like despite your best efforts. In other words, you’re investing time, resources and energy into creating content, but it’s still not getting the visibility it deserves.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
AUGUST 24, 2023
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.
Adweek
AUGUST 24, 2023
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making derogatory comments about women. He remarks that women aren't good at sports, brandishes a nude photo from his DMs and says a former female classmate was "asking for it." If you were there, would you.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Adweek
AUGUST 24, 2023
The cost of living crisis and soaring property prices have made affordable living spaces hard to come by in many countries. German home improvement retailer Hornbach, known for its odd and surreal campaigns from German creative agency HeimatTBWA, is encouraging shoppers to get creative and make the most of the room they have.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Adweek
AUGUST 24, 2023
Personalization in marketing is table stakes. Everything from promotional emails addressing recipients by name to individualized Netflix homepages and Spotify Wrapped playlists demonstrates a fundamental truth of marketing: The personal touch goes a long way. Today's consumers have come to expect a personalized experience, regardless of whether it's in a b-to-c or b-to-b environment.
AdExchanger
AUGUST 24, 2023
There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV The post Why Advertisers Should Take Full Advantage Of FAST appeared first on AdExchanger.
Ad Badger
AUGUST 24, 2023
SUBSCRIBE Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us. Read More How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] The post How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
AdExchanger
AUGUST 24, 2023
Infillion's $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The post Infillion Confirms That It’s Buying MediaMath’s Assets appeared first on AdExchanger.
AdvertiseMint
AUGUST 24, 2023
How big are TikTok brands in social media marketing? In the ever-growing social media landscape, TikTok has developed into a prominent platform that has changed how users create content online. It has also transformed how top brands interact with their audience. If you’re interested in how businesses are connecting with their audience via TikTok, you’re in the right place.
AdExchanger
AUGUST 24, 2023
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into The post The Big Story: Grownup Ads Have Infiltrated Kids’ Spaces On YouTube appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 24, 2023
At this point, more marketers have in-house agencies than in years past, making it a mainstay in the industry. At least that’s the case according to the ANA’s latest report on in-housing. The argument for in-house marketing is often tied to speed, efficiency and the overall need for more control. But not all executives are completely sold on the everything in-house movement.
AdExchanger
AUGUST 24, 2023
Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital aspects of their campaigns. The post How Nexxen Is Lowering The Walls Between Linear And Streaming appeared first on AdExchanger.
Digiday
AUGUST 24, 2023
Publishers began closing loopholes that allowed people to bypass their paywalls with fervor back in 2019 , but it’s still a challenge for publishers to measure and block people who are finding those gaps. A local publishing exec, who requested anonymity to speak freely, said the percentage of their readers bypassing their paywall is “low,” but it wasn’t “a reliable number.
AdExchanger
AUGUST 24, 2023
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 24, 2023
Video game maker Capcom wants to connect hip-hop’s 50th anniversary to its Street Fighter 6 game with a new promotion featuring artist Lil Wayne. In doing so, the company wants to generate more hype for Street Fighter 6 and expand its brand appeal beyond the gaming industry. “Bringing [our] gaming community together that also listens to hip-hop, especially around the 50th anniversary of hip-hop for this year, to celebrate the music’s history and also our history was a goal for us thi
Ad Badger
AUGUST 24, 2023
SUBSCRIBE Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us. Read More How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] The post How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
AUGUST 24, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Online marketing spend dominates its offline counterpart — no surprise there. But what might come as a surprise is that marketers across the board actually increased their spend in the last year ( just like publishers ), and that brands and retailers spent a lot more on online marketing than agencies.
AdvertiseMint
AUGUST 24, 2023
What is Stitch on TikTok? Stitch is an innovative feature that facilitates collaborative content creation on TikTok. With this feature, you can take someone else’s TikTok video and add your own twist. This article will explain what Stitch is, how it works, and how to use it. Understanding TikTok’s Stitch Feature At its core, the Stitch feature is like a creative puzzle piece that lets you add your unique touch to another user’s video.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 24, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify This September, Digiday is presenting Is This The Metaverse?, a podcast breaking down the many different ways people are translating their physical lives into virtual worlds — and how brands and platforms are looking to make money from all this activity.
AdvertiseMint
AUGUST 24, 2023
Would you like to learn how to loop music on TikTok? If you’ve ever found yourself tapping your feet to catchy tunes on TikTok, you’re not alone. The secret behind those addictive videos lies in the art of looping music. Whether you’re a TikTok dancer, a storyteller, or a DIY enthusiast, you can elevate your content by learning how to loop music.
Digiday
AUGUST 24, 2023
This story was first published by Digiday sibling WorkLife What companies can and cannot do as far as using AI tools in their hiring processes is becoming more clear following a landmark case settled in New York earlier this month. The Equal Employment Opportunity Commission filed suit against a China-based online tutoring company for allegedly using an AI tool that automatically filtered through and rejected about 200 female applicants over the age of 55, and males over 60.
MNTN
AUGUST 24, 2023
In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
246 
Let's personalize your content