Adweek
JULY 3, 2023
Have you ever watched your favorite content creators and felt like you really know them? That's the vibe you get from Chris Olsen's content. He's active on TikTok and has recently launched his own coffee brand, Flight Fuel. Olsen's viral content inspired Flight Fuel, a coffee brand that revolves around airplanes. Having consumed a lot.
AdExchanger
JULY 3, 2023
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.
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VideoWeek
JULY 3, 2023
AVOD and FAST providers are “leaning heavily” into unified auctions, says Sean Galligan, Chief Revenue Officer at Publica. The rate of adoption is much faster on CTV than happened on web, explains Galligan, as publishers seek to recreate the ad experience from linear TV. Meanwhile concerns around privacy have opened up an array of contextual signals, enabling publishers to deliver targeted ads in a privacy-safe environment. “Ad buyers are looking for publishers to help them fin
AdExchanger
JULY 3, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019. The post Comic: Independence Day appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
JULY 3, 2023
The future never arrives, of course, but it has a powerful force that’s impossible to avoid. We can see it as a threshold, a doorway toward something new. Or we can fight it as an unwanted change, and discover that it has traction, tenacity and leverage. We can influence the future, but we can’t pretend it doesn’t exist.
Rob Campbell
JULY 3, 2023
So today is July 4 – a day where lots of America go crazy celebrating freedom from the Brits. And while I appreciate I descend from those Brits who stole lives, livelihoods and land, I hope America realises the day they embrace is only relevant to some. Put simply, Independence Day is a white America celebration … and given the way they behaved to Native and African Americans, it’s not something I’d be treating as a national holiday, which is why I – like many other
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
JULY 3, 2023
MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Over 300 employees were made redundant, bringing an end to a turbulent period for a company once regarded as one of programmatic advertising’s brightest and most promising stars. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately.
Digiday
JULY 3, 2023
The esports betting company Rivalry is developing original characters and IP to raise its profile among gamers and esports fans. Instead of working directly with esports leagues or teams, Rivalry is using a guerrilla marketing approach to organically insert its mascots into esports broadcasts and live events, increasing engagement and activity around its social accounts and esports betting platform.
Brid.tv
JULY 3, 2023
The growth of user content-driven platforms and the appearance of influencer culture has allowed user-generated content to become a standard in the current digital landscape. Nowadays, social media platforms such as YouTube and TikTok are completely reliant on it. However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks.
Digiday
JULY 3, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify If you’re feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and really, through the last six-plus months of 2022), you’re not alone. Digiday editors and Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson are feeling it too. At the year’s midway mark, the pair compare notes on the state of the media and advertising industries.
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Exchange Wire
JULY 3, 2023
In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation Japan is reportedly [.] The post Japan Considers Mild AI Regulations; Goldman Sachs Looks to Exit Apple Partnership appeared first on ExchangeWire.com.
Smarty Ads
JULY 3, 2023
The ecommerce advertising market is growing exponentially. Sounds impressive, but if we look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023, global ecommerce sales will reach $6.5 trillion, and with the impact of a COVID-19 traffic surge, this transformation.
Smart-Hub
JULY 3, 2023
In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. If you’re eager to explore the outstanding ad exchange platform solution and advantages of this cutting-edge advertising approach to unlock new opportunities for your business, you’ve come to
VideoWeek
JULY 3, 2023
While consumers clearly care about the sustainability of the brands whose products they buy, some brands have a tricky time communicating their sustainability credentials. Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. In other cases brands, aware that they’re still only part way through their sustainability journeys, worry that speaking honestly about the progress they’ve made
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Clearcode
JULY 3, 2023
Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Ideas, budgets, and requirements are growing alongside the development of this new channel. The AdTech industry is, on the other hand, striving to establish new standards that will help brands effectively reach new customers. In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of qu
More About Advertising
JULY 3, 2023
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored by Alchemists Marketing Advisory in association with trade body ISBA and marketing consultancy CvE) 90% of brands surveyed reported significant gaps between their initial expectations of the enterprise and the eventual reality. Despite this, 60%.
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of them, including startups, simply redlined through the crisis at maximum speed. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.
More About Advertising
JULY 3, 2023
Vincent Bolloré has officially stepped down from his Vivendi media empire (including Havas) but he’s still making waves in France, he’s allegedly behind changes at Le Journal du Dimanche as he’s suspected of plotting a right-wing Murdoch-style French bully pulpit. Son Yannick is now officially in charge and he, dad and what looks very much.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 3, 2023
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating your first-party customer data. Since CDPs depend on how you collect your customer data, marketers need to put some work in on the front end to reap the full benefits of the tool.
More About Advertising
JULY 3, 2023
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its UK network of digital screens and host two experiential tennis themed spaces in partnership with The All England Lawn Tennis Club and Vodafone. The two-week activation includes the return of the flagship Wimbledon Experience W12, The post Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone first appeared on More About Advertising.
Single Grain
JULY 3, 2023
Influencer marketing is the guerrilla marketing of online media. Tapping into reputable personalities on social media has proven to be a potent strategy for many brands in boosting brand visibility, engaging with target audiences, and driving conversions. In this post, we will delve into eight tips and tactics to help you master the art of influencer marketing and improve your influencer marketing strategy.
More About Advertising
JULY 3, 2023
I’m stuck on a desert island? Away from slack, emails, zooms, social media, WhatsApp and middle-of-the-night wake ups from my kids? I mean, it sounds kind of idyllic. But I know in reality, I’ll be pretty bored after a day of sun soaking, sea dipping and making sandcastles with nothing to feed my never-ending curiosity. The post Joan London ECD Kirsty Hathaway picks her Desert Island Ads first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
JULY 3, 2023
As market conditions shift and job tenures become shorter, Chief Marketing Officers (CMOs) are realizing the value of building their personal brand to secure better career opportunities. However, personal branding isn’t limited to CMOs alone; professionals at all levels within a company can benefit from cultivating their personal brand. In this post, we’ll explore why personal branding matters, the strategies behind it, and how it can enhance your professional journey.
More About Advertising
JULY 3, 2023
Andy Murray enters the Wimbledon lists this week and his fans will be hoping the (oldish) body stands up – he’s had so much surgery he probably rattles. It’s clearly an opportunity for his sports brand Castore and agency FCB has taken the pelvis by the horns in this off-the-wall Out of Home campaign (there. The post Andy Murray sports brand Castore gets up close and personal in OOH campaign first appeared on More About Advertising.
Single Grain
JULY 3, 2023
Are you looking for a shift in your career? Are you looking for a cash flowing business that you can jump into fairly quickly to supplement your income? Well, you’ve come to a great place to figure that out! There are some business models offer great potential for financial success and can be pursued with minimal upfront costs. Whether you’re passionate about blogging, social media or flipping items, we believe these options can work for practically anyone.
Single Grain
JULY 3, 2023
Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. In this article, I will share the top eight tactics you should use in your search engine marketing campaigns to help your business dominate the digital landscape.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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