Adweek
FEBRUARY 28, 2025
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.
Martech
FEBRUARY 28, 2025
I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I would have been right. This year marks a shift from slow growth to purposeful growth. We can better understand where the market’s headed by looking at how it has evolved. In just the first three weeks of 2025, three leading independent CDPs announced mergers or acquisitions: ActionIQ.
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Adweek
FEBRUARY 28, 2025
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals.
Ad Monsters
FEBRUARY 28, 2025
Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up? Jeffrey L. Bowman , CEO of Reframe AI Technologies and Reframe Consulting Services, has spent years helping brands move from performative DEI efforts to measurabl
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 28, 2025
Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer.
Exchange Wire
FEBRUARY 28, 2025
Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [.] The post Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
OpenX
FEBRUARY 28, 2025
CMO turnover is higher than ever, and AdWeeks latest report highlights why: high-ranking executives cite failure to deliver on promised results and an inability to adapt to changing marketplaces as the top reasons for short tenures. In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift.
Adweek
FEBRUARY 28, 2025
Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News.
More About Advertising
FEBRUARY 28, 2025
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there could hardly be a more stark contrast. Stagwell’s overall net revenue grew 14% to $2.3bn (WPP’s inched downwards to 11.4bn) and its creativity and communications division, which includes agencies Anomaly and 72andSunny, grew in line, … The post Stagwell defies holding company doomsters with strong 2024 first appeared on More About Advertising.
Adweek
FEBRUARY 28, 2025
NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde mentioned on stage at Semafor's Innovating to Restore Trust in News Summit on Feb. 27, does not have a name or price point. But it will be.
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AdExchanger
FEBRUARY 28, 2025
Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The companys total revenue of $153 million in Q4 was up 14% year-over-year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by about 15% […] The post IAS Outperforms Ad Techs Q4 Slump And Outgrows Its Verification Roots appeared first on AdExchanger.
Adweek
FEBRUARY 28, 2025
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show's 97th edition on March 2. The ceremony will air live on ABC and also stream live on.
VideoWeek
FEBRUARY 28, 2025
In this week’s Week in Review: WBD reports its Q4 results, LiveRamp makes a cross-media measurement play, and users claim Meta isn’t respecting data opt-outs. Top Stories WBD Ad Revenues Decline, but Streaming Growth Continues Warner Bros. Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected.
Adweek
FEBRUARY 28, 2025
Meta may soon welcome another member into its family of apps, with sources telling CNBC the company plans to debut a stand-alone application for its Meta AI artificial-intelligence-powered assistant during the second quarter of this year. A paid subscription and more robust Meta AI service will also be tested, those sources told CNBC, similar to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 28, 2025
Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.
Adweek
FEBRUARY 28, 2025
During peak pearl-clutching over Elon Musk's Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of.
Exchange Wire
FEBRUARY 28, 2025
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UKs commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. Brand [.] The post Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement appeared first on ExchangeWire.com.
Adweek
FEBRUARY 28, 2025
Mirimar has named Zach Foster as its new chief strategy officer (CSO), the agency confirmed to ADWEEK. He succeeds Meredith Chase, who left the post in 2023. Foster brings over 15 years of experience to Mirimar. He joins the indie agency full-time after working with the team as a freelance partner for the past two.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 28, 2025
The One Show is one of the aristocrats of the now looming awards circuit and board member Sherina Florence has assembled this rap video name-checking famous campaigns of the past and present. Florence says: I thought Id channel my creativity into something for the culture. I asked myself, what better way to approach assignments during … The post MAA Ad of the Week: The One Show call for entries first appeared on More About Advertising.
Adweek
FEBRUARY 28, 2025
Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford, Connecticut. "It feels so good (and a little surreal) to be back in my hometown after living out of state for almost 10 years!".
Exchange Wire
FEBRUARY 28, 2025
How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look. AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will [.] The post What Will Define the Future of Publishing? appeared first on ExchangeWire.com.
Adweek
FEBRUARY 28, 2025
The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
FEBRUARY 28, 2025
This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [.] The post The Stack: Streaming TV On a Roll? appeared first on ExchangeWire.com.
Adweek
FEBRUARY 28, 2025
Fox News' The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut's temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54.
Martech
FEBRUARY 28, 2025
The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance.
Adweek
FEBRUARY 28, 2025
This week's edition of stories we didn't get to for one reason or another goes out to FCC Chairman Brendan Carr, who is making a lot of news since his recent appointment. Carr revealed his plans for local TV stations during the Innovation to Restore Trust in News: A National Summit hosted by digital news.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
FEBRUARY 28, 2025
That’s not what usually happens. If there’s at least one unicorn in the world, it’s likely not the only one. And if one can make a valid English word from seven Scrabble tiles, it’s likely that more than one word can be found. “Impossible” is a very large set of situations. But once something is possible, it’s unusual for there to be only one way.
Adweek
FEBRUARY 28, 2025
Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with.
Basis
FEBRUARY 28, 2025
Whats new in the realms of paid search and social media? This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores.
Adweek
FEBRUARY 28, 2025
Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America's Robin Roberts will host the primetime special, Countdown to the Oscars with Robin Roberts: A Special Edition of 20/20 at 8 p.m. ET. GMA's Lara Spencer has been on the ground.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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