Adweek
APRIL 26, 2023
The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.
The Ad Tech Blog
APRIL 26, 2023
The “Done” Dilemma in Project Management If you manage an engineering team, removing the Done status from your PM tool is the last thing you would do. That idea won’t even cross your mind; you want your developers to get stuff done. But what if I told you that your beloved Done status is a double-edged sword, hindering progress instead of helping it?
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Adweek
APRIL 26, 2023
Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater. The solution-kibble made without the highly processed meat found in most traditional pet food-worked well for their.
AdExchanger
APRIL 26, 2023
Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday's campaign overspending error. The post Meta Has Lost The Pulse Of Its Customer Base As Automation Replaces Human Services appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 26, 2023
Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year's $43.13 billion (34.8 billion pounds) spend. According to the latest industry report (released within a week of others.
Marketing Dive
APRIL 26, 2023
Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 26, 2023
Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?
Adweek
APRIL 26, 2023
Meeting people where they are isn't just a theory or hypothesis; it's proven effective by a number of different brands that embrace this consumer-centric way of thinking. A better understanding of consumers allows brands to move from being transactional businesses to being businesses consumers trust and support, fueling deeper loyalty and sustained connection over time.
AdExchanger
APRIL 26, 2023
Over the weekend, an error in Meta’s ad management system caused an enormous headache for advertisers. By some estimates, Meta’s automated systems overspent on overpriced inventory by tens of millions The post This Is What Caused Meta’s Overspending Glitch appeared first on AdExchanger.
Adweek
APRIL 26, 2023
Paint and coating company Rust-Oleum is celebrating the release of its Custom Spray 5-in-1 nozzle with a campaign called "The Dawn of a New Spray." Created by agency Young & Laramore, the campaign includes content running across broadcast, social media and digital platforms, as well as an augmented reality experience allowing people to try the.
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Marketing Dive
APRIL 26, 2023
A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.
Adweek
APRIL 26, 2023
When BuzzFeed Inc. chief executive Jonah Peretti announced the abrupt closure of BuzzFeed News last Thursday, he also ushered in a new chapter for its sister brand, HuffPost, which will now serve as the flagship news operation for the company.
Seth Godin
APRIL 26, 2023
It can be difficult. Explaining atoms or molecules, or decision making, or what you do at your job… The reason that it’s difficult is that in order to explain something, we need to really understand it first. Not simply be able to do the task or ace the test. But understand. And the reason we avoid it is that we might not want to understand.
Adweek
APRIL 26, 2023
An international campaign to promote the fried chicken restaurant chain Popeyes opening in France plays with its brand name using photography. Founded in 1972, Popeyes' Louisiana-style chicken is now available at more than 3,000 restaurants in over 40 countries. The chain is serving its Fried Chicken Sandwich, which set off a fast food turf war.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
APRIL 26, 2023
Free market economies expect inflation to occur every so often. Both consumers and businesses expect it — whether it starts from increased wages or a decline in productivity — the cause and effect of the phenomenon leave lasting consequences for the spending power of both parties. Brands are being cautious with their ad spend right now. Amid a recession, they are worried about their revenue gain as inflation takes its course.
Adweek
APRIL 26, 2023
Fox is making major changes to Tubi. On Wednesday, the company announced it was reorganizing its digital efforts with a new business unit, Tubi Media Group, with Paul Cheesbrough set to lead the division as CEO. In addition to the new digital strategy, Fox also announced that Tubi founder Farhad Massoudi is stepping down as.
Martech
APRIL 26, 2023
In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa
Adweek
APRIL 26, 2023
Luxury fashion brand Balenciaga aims to raise awareness about regenerative agriculture through its Regenerative Agriculture Experience, which lets smartphone users farm crops in augmented reality. The experience is available for free by visiting the Balenciaga website on an iOS or Android device. There, visitors can choose one of two playable characters and place a virtual.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
APRIL 26, 2023
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.
Adweek
APRIL 26, 2023
Of late, there has been an influx of pet-related campaigns that focus on the bond between owner and animal in humorous and effective ways. Sheba has just released a campaign that highlights the pains allergic owners go through when taking care of their pets. Another premium pet food brand, Edgard & Cooper, outlines the need.
Martech
APRIL 26, 2023
As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.
Adweek
APRIL 26, 2023
They say music is the universal language. No matter what your native tongue is, a song can speak to you on an emotional level. Since the beginning of time, musicians have been telling stories while express themselves creatively. With brands like Fender, guitarists have been captivating people with not just their talent, but the quality.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
APRIL 26, 2023
In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [.] The post Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews appeared first on ExchangeWire.com.
AdExchanger
APRIL 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven The post Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter appeared first on AdExchanger.
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Both optimization processes involves conducting broad research, analysis, and reorganizing links in the digital media-supply chain so publishers and advertisers can achieve specific goals, such as balancing operational costs, maximizing ad revenue, and eliminating unnecessary business partners.
AdExchanger
APRIL 26, 2023
Meta has managed to defy gravity yet again. On Wednesday, at the same time that ecommerce and DTC advertisers remained on tenterhooks after a major bug wreaked overspending havoc in The post Meta Had A Stellar Q1 (But Tell That To The Victims Of Its Recent Ad Platform Glitch) appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
APRIL 26, 2023
This week’s Media Briefing looks at how publishers’ cash flow is turning into a trickle, thanks to elongated payment windows that are reaching upwards of 180 days. Still not going to pay the bill on time 3 questions with Saveur’s Kat Craddock Publishers test retention tactics, 250+ staffers protest Insider layoffs and more ‘Still not going to pay the bill on time’ The lack of advertising dollars being spent in the market is already taking its toll on media businesses this
Rob Campbell
APRIL 26, 2023
… they would open a shop and call it this … No doubt if they were called out on it, they’d say “I don’t know what you mean, it’s because our meat is ‘well hung’ to preserve its quality”. But we all know the truth. The juvenile truth. Of course, the joke is on them … because by putting a meat cleaver on their logo, it makes men of a certain age wince and think if they shop there, they’ll all become versions of John Wayne Bobbitt and their crown jewels will be sold as chipolata’s to further damage
Digiday
APRIL 26, 2023
Six months into Musk’s tempestuous tenure of Twitter and his plan is finally becoming clearer. The controversial billionaire wants to turn Twitter 2.0 into a WeChat-style super app, where people can do everything; from talking to friends to buying groceries. Everything except watch ads. As ever with Musk, advertisers don’t seem to be a top priority.
VideoWeek
APRIL 26, 2023
The UK Competition and Markets Authority (CMA) has blocked Microsoft’s takeover of games company Activision Blizzard, finding the acquisition would harm competition in the cloud gaming market. The CMA launched its review into the $68.7 billion acquisition in September 2022, amid concerns over its impact on cloud gaming and the console market. In March 2023, the CMA provisionally found that consoles would not be substantially affected.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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