Adweek
JULY 7, 2023
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games. With.
Fuel Lines
JULY 7, 2023
It is necessary to understand the potential downside and limitations using Threads for new business. I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform: Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure o
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Adweek
JULY 7, 2023
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite. or even on its field? When Hall of Famer Ken Griffey Jr. was in the early days of his career with the Seattle Mariners in 1991, Black players made up 18% of baseball's rosters. As the.
AdExchanger
JULY 7, 2023
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has The post Hyundai Shifts Gear To Digital Video appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 7, 2023
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has still wanted to take part--she was on the front lines of the LGBTG+ rights movement decades ago--she's reluctantly been sitting.
AdExchanger
JULY 7, 2023
Venture studio Jobi Brands combines celebrity clout, market research and a solid strategy to incubate, launch and grow celebrity-backed businesses. The post How The Celebrity X Factor Helps Jobi Brands Grow Businesses appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Chief Martech
JULY 7, 2023
Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department. Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. It’s enough to make you shake your fist in the air. “Down with martech!
Adweek
JULY 7, 2023
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple pays homage to Lucha Libre in the first installment of its long-running "Shot on iPhone" campaign to be produced entirely in Mexico.
Seth Godin
JULY 7, 2023
If you go to a health food store and buy some pills with selenium, colloidal silver or other mysterious substances in them, it’s possible that they’ll make you feel a bit better. On the other hand, if you take a large dose, you’ll get sick or possibly die. In very small doses, all you’re getting is the placebo. The way the story makes you feel.
Adweek
JULY 7, 2023
"If you build it, they will come," is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989's Field of Dreams. And that is a mantra Major League Baseball (MLB) is embracing as it looks toward international expansion, with one eye on Europe. The irony of.
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EGC Group
JULY 7, 2023
There’s always something to listen to on Spotify. And this platform may soon have something to see. Yes, this popular audio site may possibly branch out into including video content. What will this mean—not only for Spotify, but video-centric platforms as well?
Adweek
JULY 7, 2023
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during the 1997 World Series, the first "Priceless" ad created by McCann-Erickson focused on what Mastercard payments could buy at the ballpark--then, only at the.
EGC Group
JULY 7, 2023
College student recruitment has been forever changed by the emergence of online video and YouTube. From the student’s perspective, video is a vital way to showcase college campuses, academic programs, and campus life. Through the use of video content on social media platforms, Connected TV and YouTube, colleges can reach a much wider audience in comparison to traditional marketing methods.
Basis
JULY 7, 2023
It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs? Well, this isn’t one of those “Do Not Open Until…” presents, or even a vehicle with an obnoxiously enormous bow.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
EGC Group
JULY 7, 2023
Late Wednesday evening Meta launched Threads, Meta’s answer to Twitter. In the short time since its launch, millions of users have signed up and it is currently the top free download on the Apple “App” store.
Basis
JULY 7, 2023
Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences.
VideoWeek
JULY 7, 2023
In this week’s Week in Review: Netflix adds to its ad offering, YouTube tackles ad blocking, and Amazon scrutinises its content spending. Top Stories Netflix to Offer Episodic Ad Campaigns Netflix is expanding its ad offering with targeted and tailor-made formats, the FT reported on Monday, after the streaming giant held talks with ad executives in Cannes.
Exchange Wire
JULY 7, 2023
Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [.] The post Startup Studio Bricks Founders Becomes Sparteo appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 7, 2023
Remember when Orange was a pioneering mobile brand in the UK, in the days when mobiles seemed an opportunity rather than a hassle? Its ads, from the then WCRS, were pretty good too. Orange is still around in some markets but in an online universe riddle by paranoia, much of it justified.
Martech
JULY 7, 2023
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.
More About Advertising
JULY 7, 2023
Fiat is fed up with grey cars, according to this new campaign from Leo Burnett (as Italy is full of vibrant, non-teutonic colours) so the CMO and his car take a dunking in bright orange paint (from a big grey vat – but you can’t have everything.
Martech
JULY 7, 2023
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? We recently asked our readers in a GA4 readiness poll what problems they were facing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
JULY 7, 2023
The idea of a recession coming has become a focal point for economists and business owners this year. While opinions differ regarding the likelihood of a recession in 2023, it is crucial to assess the signs and be prepared for any economic downturn. In this post, we will take a look at whether businesses should consider raising their prices with a possible recession coming.
AdvertiseMint
JULY 7, 2023
Are you curious about how to use TikTok? TikTok has taken the world by storm, captivating audiences of all ages. Whether you’re looking for fun storytime videos or humorous dance moves, the power of TikTok is undeniable! At its core, TikTok provides an exciting and creative platform to express yourself through video format; no matter your interests, there’s something for everyone on this vibrant network.
Single Grain
JULY 7, 2023
In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. But with so many marketing channels, tools and techniques available, how do you know which path to take? Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve.
Single Grain
JULY 7, 2023
AI tools have made significant strides in various industries, especially content generation. However, amidst its progress, there are underlying issues with artificial intelligence that need to be addressed. In this blog post, we will take a look at the biggest problem with AI content and explore the concerns, risks and ethical considerations surrounding its implementation.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
JULY 7, 2023
Some of our team members here at Single Grain periodically get asked why we repeat ourselves so much. It’s definitely not because we’re lazy or have run out of ideas. Our repetition is calculated and deliberately cadenced to remind people of what matters most when it comes to digital marketing. Why does that work, you ask? In this blog post, we’ll explore the significance of repetition in advertising and its effectiveness in capturing consumer attention over long stretches of time.
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