Adweek
FEBRUARY 21, 2025
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for.
Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
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Adweek
FEBRUARY 21, 2025
AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023.
Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 21, 2025
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of.
AdExchanger
FEBRUARY 21, 2025
Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later you know, once theres inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January, things happened the other way around.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Basis
FEBRUARY 21, 2025
Consumer attention is in short supply. From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-relate
Adweek
FEBRUARY 21, 2025
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms.
Single Grain
FEBRUARY 21, 2025
This post is all about making your agency profitable. We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. However, our processes at Single Grain didn’t always achieve the success it has today. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads.
Adweek
FEBRUARY 21, 2025
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and.
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More About Advertising
FEBRUARY 21, 2025
Leo Burnett and McDonalds, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of the famous order from the US and makes it uniquely British, thanks to two national treasures – Stormzy and Alison Steadman. Stormzy gives a charming performance, and both he and Steadman (or at least her … The post MAA Ad of the Week: Stormzy for McDonalds first appeared on More About Advertising.
Adweek
FEBRUARY 21, 2025
If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began sliding into people's DMs (direct messages) between 10pm and 5am with the simple message: "U up?" Those who responded.
Exchange Wire
FEBRUARY 21, 2025
In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in the Roblox gaming universe. The Munch While Gaming campaign redefines in-game advertising by integrating Chupa Chups-branded digital items and in-game [.] The post iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups appeared first on ExchangeWire.com.
Adweek
FEBRUARY 21, 2025
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 21, 2025
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citren and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 … The post BETC takes Citren on a bear hunt first appeared on More About Advertising.
Adweek
FEBRUARY 21, 2025
In desperate times--the cupboard's bare, the stomach's growling, the flu's raging--hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada's cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand.
Seth Godin
FEBRUARY 21, 2025
An expensive watch isn’t purchased to tell time. We already know what time it is. The food at a wedding isn’t really there to keep guests from going hungry. A cookie could do that. Our focus, energy and money are often spent on transactions that are disguised as something else. What we’re really doing is buying affiliation, status or the freedom from fear.
Adweek
FEBRUARY 21, 2025
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
FEBRUARY 21, 2025
This post is all about making your agency profitable. We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. However, our processes at Single Grain didn’t always achieve the success it has today. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads.
Adweek
FEBRUARY 21, 2025
Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million.
VideoWeek
FEBRUARY 21, 2025
In this week’s Week in Review: Viaplay cuts its losses, YouTube plans a cheaper ad-free subscription tier, and ProSieben shares rise following rumours that MFE is lining up a takeover bid after Germany’s upcoming elections. Top Stories Viaplay’s Turnaround Continues Despite Drop in Ad Revenues Northern European broadcaster Viaplay’s organic sales from core operations were up 4.7 percent year-on-year in Q4, according to financial results released this week, while operating
Adweek
FEBRUARY 21, 2025
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
FEBRUARY 21, 2025
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000).
Adweek
FEBRUARY 21, 2025
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity.
Adweek
FEBRUARY 21, 2025
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black.
Adweek
FEBRUARY 21, 2025
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
FEBRUARY 21, 2025
Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It'll be a slow news day for TVSpy.
Adweek
FEBRUARY 21, 2025
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend.
Adweek
FEBRUARY 21, 2025
Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion viewing minutes, dethroned last week's top performer, the Cameron Diaz and Jamie Foxx Netflix feature film.
Adweek
FEBRUARY 21, 2025
Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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