Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. By Jenny Rooney --> How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies?

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Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Expansion The former FIG and Droga5 exec will launch content studio Girl&Bear in the U.S. Left to right: Brett Edgar, Robert Valdes, and Claire Young By Audrey Kemp --> VCCP has named Robert Valdes chief production officer of Girl&Bear, its in-house content studio, amid its expansion to the U.S.

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Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 5, 2025

Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer.

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Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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PubMatic

JUNE 5, 2025

Marketers have always operated within the constant push and pull between art and science. We need to balance performance metrics with creative instincts, speed of execution with customer engagement, and short-term ROI with long-term brand building. Now, as AI becomes more deeply embedded in how we work, that tension feels clearer than ever. We not only need to ask how the technology can serve as a growth accelerator for faster, more efficient marketing.

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Adweek

JUNE 5, 2025

Sources say Amazon is gunning for The Trade Desks clients to win market share

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Digiday

JUNE 5, 2025

Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain , if they can trust CTV middlemen , or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of resolving those concerns.

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Adweek

JUNE 5, 2025

A new report from Typeform shows the disconnect.

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Advertising

Seth Godin

JUNE 5, 2025

What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.

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Media 96

Adweek

JUNE 5, 2025

Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.

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Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

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Adweek

JUNE 5, 2025

Rich Paul brings Klutch Athletics home in brand's first ads as the New Balance partnership finds community in Cleveland and reaches out to everyday athletes.

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Marketing 246

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Digiday

JUNE 5, 2025

A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gis t.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024. Today, the company will announce a dozen more, taking the total number of publishers that license content to power its AI search engine to 500, according to

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Adweek

JUNE 5, 2025

Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints.

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Media 243

Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

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Adweek

JUNE 5, 2025

Anchor Trishan Begam said she will leave the station in July, while MMJ Ireland Walker has already said her goodbyes.

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Affiliates 242

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

JUNE 5, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to propagate ( skewing media metrics along the way), social media could be moving closer to the “love” side of the relationships publishers have with different pieces of the digital landscape.

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Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Wednesday, June 4 Evening Cable News Ratings: The Five and Jesse Watters Cross 3 Million Viewers Lawerence ODonnell and Kaitlan Collins led for MSNBC and CNN, respectively Courtesy Fox News/MSNBC/CNN, illustration by Adweek By Mark Mwachiro --> Fox News’ The Five and Jesse Watters Primetime both attracted over 3 million total viewers during the midweek evening schedule, with the former claiming most-watche

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Marketing Dive

JUNE 5, 2025

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.

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Adweek

JUNE 5, 2025

Mohegan Sun has appointed Joan as its new creative agency of record, aiming to unify its physical and digital presence with a cohesive brand strategy.

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Agency Advertising 200

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

JUNE 5, 2025

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty, and user acquisition strategies. These businesses excel at building a strong online presence and keeping players coming back. But what exactly do online casinos do right when it comes to marketing? And more importantly, what … The post What online casinos get right in marketing and what every business can learn first appeared on More About A

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Adweek

JUNE 5, 2025

Puja Vohra joins Fox as CMO and evp of ad sales.

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More About Advertising

JUNE 5, 2025

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work … The post We Are Social’s Jim Coleman: My Top Tips for Cannes first appeared on More About Advertising.

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Advertising 52

Adweek

JUNE 5, 2025

The cuts will be part of a broader restructuring program that P&G is currently undertaking.

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Retail 193

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

JUNE 5, 2025

Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere content categorization into understanding the human interest, intent and emotion behind consumers’ habits.

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Adweek

JUNE 5, 2025

The agency's report shows how young people are thinking about masculinity, wellness, neurodiversity, and more.

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Agency 179

Digiday

JUNE 5, 2025

DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging into research from branding consultancy CreativeX, looking at how ads featuring people with different skin tones perform across social media platforms.

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Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked The social media-style feed was fundamentally misaligned with shopper behavior, one agency said The program will be completely shut down by July 31. Amazon By Kathryn Lundstrom --> Amazon quietly shut down its Posts program this week, citing a drop in impressions and planned changes to its site design.

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eCommerce Retail Impressions Media 147

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing