Adweek
MARCH 8, 2024
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.
The Ad Tech Blog
MARCH 8, 2024
The GLB Act, or Gramm-Leach-Bliley Act, requires startups to safeguard consumer financial information through three main components: the Financial Privacy Rule , the Safeguards Rule , and the Pretexting Protection. Startups must provide clear, conspicuous privacy notices, design and implement a written information security plan, and take measures to protect against unauthorized access to consumer information.
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Adweek
MARCH 8, 2024
In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle.
Ad Monsters
MARCH 8, 2024
The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 8, 2024
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign starring David Dastmalchian takes aim at what some say is an outdated tradition. Dressed in a shiny black shirt, the Oppenheimer and.
Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MARCH 8, 2024
When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to have, you’re in tomorrow.
Adweek
MARCH 8, 2024
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the company has offered free tools for businesses, a move that aims to generate more organic activity from brands, potentially turning them into.
MNTN
MARCH 8, 2024
The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell whether things are still going well? Inflation is a hot button topic for the economy, and “streamflation” (which is exactly what it sounds like) has subscription fees climbing. However, despite the tumultuousness of the industry headlines, streaming is continuing to grow.
Adweek
MARCH 8, 2024
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the Oscars--could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th.
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Martech
MARCH 8, 2024
The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more.
Adweek
MARCH 8, 2024
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies. Mekanism has launched a six-point policy called "The Moenoclause," which outlines workplace rights and benefits for those experiencing menopause. The agency is encouraging other industry employers to adopt.
Martech
MARCH 8, 2024
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.
Adweek
MARCH 8, 2024
Reviving a music festival that last rocked Portland, Ore., in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring Billy Idol, T-Pain, Violent Femmes, Big Thief and numerous local favorites. After a successful four-year run--and expansion to Denver, Atlanta and Philadelphia--the brand retired the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
MARCH 8, 2024
In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. While 84% of US customers say they’re “satisfied” or “very satisfied” with their primary bank, a smaller but influential 34% say they’d be willing to switch over to a new financial institution—demonstrating that efforts curated towards both retention and acquisition are equa
More About Advertising
MARCH 8, 2024
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in Advertising Report, timed for International Women’s Day. In 2023 CreativeX says, older women appeared in just 1.5% of all ads (D&G below is a positive example); women with lighter skin tones appeared 4X more frequently … The post Some women still discriminated against in ads says new report first appeared on More About Advertising.
AdvertiseMint
MARCH 8, 2024
Do you know the benefits of using Amazon’s Buy with Prime? As an e-commerce business owner, exploiting a vast customer base and streamlining the shopping experience should be key components of your strategy. Amazon’s Buy with Prime feature is designed to offer just that, enabling sellers to enhance their online sales and improve brand loyalty.
More About Advertising
MARCH 8, 2024
If, like me, you spend the odd hour or so navigating digital TV channels trying to find something to watch (why does Discovery produce such schlock – there isn’t a Bigfoot and Oak Island is possibly the most boring place on earth) you’ll be bombarded with charity ads. Sign up a recognisable thespian playing sombre, … The post MAA Ad of the Week: Barnardo’s from Don’t Panic first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MARCH 8, 2024
If you’ve been focused on only the high-level statements from the CFPB, you might already expect Rohit Chopra to fashion himself and the agency as “pro-consumer.” Consistent with that approach, the agency just signaled its distaste for, and desire to severely restrict, the common and useful advertising practices of comparison-shopping platforms and lead generation.
More About Advertising
MARCH 8, 2024
It’s easy to b h about International Women’s Day. It’s been hijacked by commercialism and is now just another date on the corporate comms calendar that’s about noise, not activism. Helen Mirren has been reduced to saying that she counts a new (one-off) Barbie doppelganger as an achievement that ranks with an Oscar and a Damehood. … The post International Women’s Day finds a new spin for 2024 first appeared on More About Advertising.
Admixer
MARCH 8, 2024
Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding options aren’t created equal. Get ahead of the game by mastering the core […] The post Client-Side vs.
OpenX
MARCH 8, 2024
To mark International Women’s Day, we spoke with four women at OpenX on what this year’s theme means to them. The answers ranged from where diversity in tech leadership stands now to their meaningful experiences with mentorship and beyond. Thank you for taking the time to share your thoughts. Melanie Tymm, Culture Program Manager Despite being relatively new to the ad tech industry, I’ve come across the firsthand experiences of other women who have been in adtech for years.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MARCH 8, 2024
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear an author of this chapter dive deeper into mitigating class action exposure in this week’s episode.
VideoWeek
MARCH 8, 2024
In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. Top Stories M6 Aims to Triple Digital Revenues with New Streaming Service M6+ M6, a French commercial TV company, has offered further details on its new streaming service, M6+.
More About Advertising
MARCH 8, 2024
The Grease hit “You’re the one that I want” once again provides the springboard for Dunelm’s new campaign, which manages to bring in plenty of home furnishing products as well as creating an earworm for the nation. Creature London’s film is directed by Vaughan Arnell who, back in the day, made some groundbreaking ads like … The post Dunelm & Creature London are hopelessly devoted to Grease first appeared on More About Advertising.
Exchange Wire
MARCH 8, 2024
This week, on The Stack: TikTok May Face US Ban; Google & TikTok Make Updates to Comply with Digital Markets Act; Retail Sales Dip TikTok dominated news about social platforms this week. If passed, a newly proposed bill in the US [.] The post The Stack: TikTok May Face US Ban; Google & TikTok Make Updates to Comply with Digital Markets Act; Retail Sales Dip appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MARCH 8, 2024
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between Democrats and Republicans. A large cohort of independents makes the polarized landscape even more complicated.
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