Adweek

MAY 13, 2025

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shops recent closure, has launched a new ad agency.

Agency 286

Agency 286

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Marketing 125

Marketing ROI MarTech Conversion 125

Adweek

MAY 13, 2025

TelevisaUnivision announced that it is building on its short-form content with the debut of microdramas at upfront.

Advertising 292

Advertising 292

The Ad Tech Blog

MAY 13, 2025

It seems there is confusion between what I call the “ Zapier Engineer ” and the “ AI Automation Engineer.” I think it is rooted in two false beliefs: AI added an extra intelligent layer that allows us to connect different services using Zapier as glue without writing a single line of code. You don’t need to be a software engineer to build… software (this one makes me laugh every time.

130

130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 13, 2025

Globally, the Paris-based ad giant won 319 accounts across creative and media in Q1.

Agency 277

Agency Media 277

Martech

MAY 13, 2025

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program.

Conversion 101

Conversion A/B Testing Education Audience 101

Seth Godin

MAY 13, 2025

Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their instinct is to have kids until there isn’t a surplus. It’s a search for calories.

Food 88

Food Manufacturing Marketing 88

Adweek

MAY 13, 2025

"I think where we're going is with content creators being more of a show runner than a hired assassin.

Media 245

Media 245

Martech

MAY 13, 2025

Remember when the world shut down for COVID five years ago? My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Some were spectacular. Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Today, it’s 2020 all over again, but with tariffs.

Communications 89

Communications Retail MarTech Marketing 89

Adweek

MAY 13, 2025

The game will be streamed live to YouTubes global audience for free.

Audience 241

Audience 241

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Gemini GEMS (Generative Experience Models) have more to offer marketers than the base Gemini model because they allow users to create custom AI assistants tailored for specific tasks and contexts.

Marketing 84

Marketing Audience Media MarTech 84

Adweek

MAY 13, 2025

The brand pops into comments and book communities.

Media 278

Media 278

Digiday

MAY 13, 2025

This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios StoryWorks and Brand USA took home Best Branded Content Program B2C for their joint effort on USA Through Film, a global campaign aimed at inspiring international traveler

Media 80

Media Food Ad Tech Audience 80

Adweek

MAY 13, 2025

It took me about eight minutes to know that ADWEEK had to find a way to work with C2.

Marketing 248

Marketing 248

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Ad Monsters

MAY 13, 2025

The Daily Mail is using Sovrns Signal Vitals to cut through the noise of outdated metrics, focusing on attention, transparency and actionable insights to improve inventory value. Digital medias current flight to quality comes after years of advertisers chasing cheap reach. Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.

Viewability 76

Viewability A/B Testing Media Real Estate 76

Adweek

MAY 13, 2025

He's accused of sending threatening letters and electronic communications to victims, including public officials, local TV station WBNS and law enforcement.

Electronics 203

Electronics Communications Affiliates 203

Digiday

MAY 13, 2025

Artificial intelligence has become a standard part of many creators toolboxes in 2025. As AI technology continues to improve, creators are starting to implement generative AI at every stage of the content production process. From script writing to AI-generated voices, creators have found that AI makes their jobs simpler and their lives easier even if some advertisers remain averse to content made using AI.

Media 89

Media Advertising Marketing 89

Adweek

MAY 13, 2025

Enter now to be among ADWEEK's venerated class of Brand Geniuses.

262

262

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. What separates winning campaigns from forgettable ones isn’t just bigger budgets or flashier effectsit’s the implementation of creative trends that resonate with today’

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Adweek

MAY 13, 2025

Social media executives from three publishers share how they build engaged, inclusive followings.

Audience 202

Audience Media 202

Spoton Digital Media

MAY 13, 2025

If you are launching or updating a website, you have many questions to answer. What should my site say? Who is my audience? What colors do I want to use? What do I want website visitors to do? However, one of the most important questions will be: Which CMS should I use? Before you build or update a website, you need to choose the content management system platform best suited for your unique goals, strategy, and processes.

Conversion 59

Conversion Impressions Audience Marketing 59

Adweek

MAY 13, 2025

ESPN's new streamer is set to debut this fall, and Disney is revealing pricing, plans, and what it means for advertising.

Advertising 170

Advertising 170

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

PubMatic

MAY 13, 2025

One day last September, I was using ChatGPT to optimize my car insurance premium. Not only did I successfully reduce the premium from $190 to $140, it also inspired a light bulb moment; if I could do this for my car insurance, why not forSpark jobs at PubMatic? It was a simple realization but worth a shot this was a problem looking for a solution, rather than the other way around.

Advertising 59

Advertising 59

Adweek

MAY 13, 2025

Cake joined the station in 1996

Affiliates 198

Affiliates 198

Digiday

MAY 13, 2025

American Eagle has joined Substack. The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that have joined the platform in recent months.

Fashion 70

Fashion Retail Marketing Media 70

Adweek

MAY 13, 2025

Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyonc’s Cowboy Carter tour.

Media 159

Media Marketing Advertising 159

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

MAY 13, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are seeking revenue beyond the old standby of advertising this year. Subscriptions seems to be one revenue stream publishers are dialing up. Events is another. Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.

Media 72

Media Advertising Marketing 72

Adweek

MAY 13, 2025

The new list will celebrate the CMOs, agency leaders, and innovators redefining the sports marketing landscape.

Marketing 177

Marketing Agency 177

Single Grain

MAY 13, 2025

Marketers require many tools to stay organized and execute their strategies. Everything from content creation to scheduling and project management are core tools in any marketer’s arsenal. With the global creative software market reaching $13.95 billion in 2024 and a projected CAGR of 10.1% through 2028, according to The Business Research Company , selecting the right tools is more criticalandpotentially more overwhelmingthan ever.

Marketing 52

Marketing ROI Education Agency 52

Adweek

MAY 13, 2025

The NFL's collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.

Media 164

Media 164

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing