Adweek
JANUARY 9, 2024
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users. This testing capability is an evolution of Yahoo's Identity Solutions, which covers addressable and non-addressable inventory.
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
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Adweek
JANUARY 9, 2024
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It's not as simple as Gen Z being.
AdExchanger
JANUARY 9, 2024
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against themselves, retailers bid against brands they carry, and sometimes a product search for one item leads to a purchase – but not of the product itself. One retail search startup, Symbiosys, which launched last year, […] The post Retail Search Startup Symbiosys Raises $9 Million For Its ‘Collaborative Bidding’ Model appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 9, 2024
As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO of Rocket Companies because the CEO called him up. Varun Krishna, who took the helm at Rocket last summer, knew Mildenhall well. When Krishna held the corner office at TurboTax, he'd been a client of.
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforc
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 9, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […] The post Why Machine Learning Loves Metadata; Putting The Brakes On Data Brokers appeared first on AdExchanger.
Adweek
JANUARY 9, 2024
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google partnership continues its strategy to let brands target Instacart ads off-platform, said CEO Fidji Simo. Last year, the company announced partnerships with Roku and The.
AdExchanger
JANUARY 9, 2024
NBCUniversal kicks off 2024 with a programmatic progress report during CES in Las Vegas. The post NBCUniversal Flexes Its Programmatic Prowess During CES appeared first on AdExchanger.
Adweek
JANUARY 9, 2024
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another Super Bowl ring to add to the three he won with the New England Patriots and the one he took home.
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Seth Godin
JANUARY 9, 2024
It’s either part of your strategy or you’re paying for your mistake. 800 numbers changed the way large brands dealt with the public. Instantly, and for free, a consumer could contact a company about a product or service and they would work to make it right. It was more than fodder for an infinite number of New Yorker cartoons. Some brands made it a part of their marketing strategy (Zappos, for example) while others saw it as a bottomless expense and did as little as they could (Googl
Adweek
JANUARY 9, 2024
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins with a mob family scrambling to grab an envelope of cash. The action then shifts to a medieval battlefield, where the same characters fight for control.
illumin
JANUARY 9, 2024
As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay
Adweek
JANUARY 9, 2024
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 9, 2024
How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. “Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarT
Adweek
JANUARY 9, 2024
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device's Feb. 2 launch with an ad modeled after "Hello," the film that introduced the iPhone in 2007. While "Hello" showed a myriad of TV and film characters answering the phone, "Get Ready" kicks off with Gene Wilder in Young Frankenstein.
Ad Monsters
JANUARY 9, 2024
The CES Conference plans to amaze attendees with its generative AI capabilities, and we’ve got the scoop on how publishers and advertisers can make the most of their experience. Last year, some digital media skeptics disregarded generative AI as another fad set to fade away in a couple of months. But the AI takeover is now in full speed. If the Consumer Electronics Show (CES) conference in Las Vegas indicates its trajectory, this is the new tech hot commodity.
Adweek
JANUARY 9, 2024
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack. To highlight some of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 9, 2024
Any public/private service in the UK is asking for trouble just now with the current post Office scandal the most high profile of many instances of such companies/bodies spectacularly failing to deliver. The UK’s train services are hardly the model of anything, the result of a botched privatisation 30 years ago by John Major’s government. … The post LNER paints a rosy picture of train travel with new mascot Eleanor first appeared on More About Advertising.
Adweek
JANUARY 9, 2024
Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results released in November 2023, the company revealed an expectation of organic net revenue growth of 14% to 15% for the year ahead as it continues to serve over 150 countries around the world. The European.
More About Advertising
JANUARY 9, 2024
Idris Elba’s new agency SillyFace, a joint venture with Marc Boyan’s Miroma Group, is making its debut with a campaign urging the government to do more to fight knife crime, headed by an activation in London’s Parliament Square with the actual clothes worn by a number of victims. The campaign, for Elba’s Don’t Stop Your … The post Idris Elba’s SillyFace debuts with anti-knife crime campaign first appeared on More About Advertising.
Adweek
JANUARY 9, 2024
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 9, 2024
Sainsbury’s has its new populist hat on in the first (non-Christmas) campaign from New Commercial Arts, positioning the brand for “everyone” as opposed to sitting slightly above Tesco and behind Waitrose amd M&S. This, you won’t be surprised to learn, is primarily about price but it also features Sainsbury’s staff (as it did at Christmas) … The post Sainsbury’s makes first big move in supermarket cost of living wars first appeared on More About Advertisin
Adweek
JANUARY 9, 2024
Former Forrester analyst Joanna O'Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group's marketplace intelligence team, O'Connell will continue her work as a media analyst to provide the group's clients insight into market trends and changes. O'Connell began her career in 2000.
AdExchanger
JANUARY 9, 2024
Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Rachel Oppenheim, chief revenue officer at digital news startup Semafor, speaking on this week’s episode of AdExchanger […] The post Why Semafor Embraces The B2B Publisher Mindset appeared first on AdExchanger.
VideoWeek
JANUARY 9, 2024
More publishers will be forced to seek compensation from AI businesses this year, according to the Reuters Institute for the Study of Journalism (RISJ), as AI firms face mounting pressure over potential copyright infringement for the news content generated by their models. The research centre, based at the University of Oxford, surveyed 314 media leaders in 56 countries for their views on publishing trends across the coming months.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 9, 2024
Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth in 2023. However, half of publishers expect their revenues to fare better in 2024. That’s according to Digiday+ Research surveys of over 100 publisher professionals. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Smart-Hub
JANUARY 9, 2024
For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. When deciding between white-label and private label options, one must take into account their own resources, business strategy, and the goals one aims to achieve.
Digiday
JANUARY 9, 2024
This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video. YouTube TV Amazon Prime Video’s ad boss, GroupM’s group effort, VideoAmp’s rough patch and more YouTube TV Amazon Prime Video is, ahem, primed to shake up the streaming ad hierarchy. But where exactly does YouTube fit in the market?
Ad Monsters
JANUARY 9, 2024
Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Google is seeking public comment on its revised IP Protection feature, part of its Privacy Sandbox initiative. They believe a two-hop process may offer consumers maximum protection against covert site tracking.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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