Adweek
SEPTEMBER 6, 2023
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year's Open, IBM has teamed with global creative agency.
The Ad Tech Blog
SEPTEMBER 6, 2023
What’s the Buzz in the Valley? My day-to-day is to talk with people in the Valley (without being InTheValley ), and I’ve heard big rumors and expectations about Generative AI. Bay Area News says it could bring talent back to San Francisco and revive the area. Big companies are training and hiring entire teams to use Generative AI tools. Other creative agencies laid off half of the staff and replaced them with AI tools.
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Adweek
SEPTEMBER 6, 2023
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers and advertisers should regard this relatively modest growth as a return to normal, pre-pandemic economic conditions.
AdExchanger
SEPTEMBER 6, 2023
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 6, 2023
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars. The "Feels Like Home" campaign was designed to encourage the public to "aspire toward better urban environments with less traffic emissions and congestion," according to Bolt.
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 6, 2023
Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why we care. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video.
Adweek
SEPTEMBER 6, 2023
Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.
Martech
SEPTEMBER 6, 2023
Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can empower marketers to do many things, including real-time updates and activations. But “real-time” execution is tricky and depends on many factors. Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time.
Adweek
SEPTEMBER 6, 2023
Pernod Ricard has a vast selection of over 240 top-tier alcoholic brands, ranging from local to international icons such as Chivas Regal, Jameson, Absolut Vodka, Malibu and Ballantine's. With unwavering dedication, the company continually refines its brand image, pioneers product innovations, and aims to establish the world's most eco-friendly distillery.
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Martech
SEPTEMBER 6, 2023
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.
Adweek
SEPTEMBER 6, 2023
German cycling accessories company CYCLITE aims to help shoppers find the right bike bag for them with its 3D BAG FIT technology, which allows shoppers to view how a bag would look on their real-world bike in augmented reality before making a purchase. While viewing CYCLITE's website on a mobile device, shoppers can load the.
VideoWeek
SEPTEMBER 6, 2023
Barb, the UK’s major TV measurement body, has today announced it will take over the running of CFlight, a cross-platform measurement solution, from January next year. The news brings together Barb’s own ‘gold standard’ measurement with CFlight tools, which enable advertisers to measure deduplicated reach and frequency of their campaigns across broadcasters linear channels and streaming services.
Adweek
SEPTEMBER 6, 2023
Kids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make learning more playful. The four "FUNdamental Textbooks" are part of a back-to-school campaign titled "Taste Some Play Every School.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, The post Nielsen Is Shrinking; Hulu Custody Battle Heats Up appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? That's where companies like Viral Nation come into play. Viral Nation is a worldwide influencer.
AdExchanger
SEPTEMBER 6, 2023
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do. The post Contextual Targeting And Stealing Audience Data Are Not The Same Thing appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2023
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
SEPTEMBER 6, 2023
Is it just us, or does the digital advertising world feel like it’s changing faster than your favorite coffee shop’s menu at the first hint of fall (white pumpkin mochas, anyone?) It can be hard to carve out time to just sit down to get in a good read—or even know what to read once you find a few minutes. Enter: our content recommendation quiz. Whether you’re in the mood for a deep dive or a read-it-in-one-go piece, a quirky article or something a bit more buttoned-up, this quick quiz will ident
AdExchanger
SEPTEMBER 6, 2023
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest The post The Real Economics Of Programmatic appeared first on AdExchanger.
Digiday
SEPTEMBER 6, 2023
A proposal to further regulate data brokers in California is getting even closer to becoming state law. Last week, the Delete Act passed the state’s Assembly Appropriations Committee — with 10 Democrats voting in favor and three Republicans voting against — moving it on to a full vote by the California Assembly later this month. Sponsored by State Senator Josh Becker, (D-San Mateo), Senate Bill 362 has been praised by privacy advocates but attacked by the advertising industry.
AdExchanger
SEPTEMBER 6, 2023
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
SEPTEMBER 6, 2023
Since OpenAI launched ChatGPT last November, the marketing industry seems to have embraced that generative artificial intelligence is poised to have a place in the future of advertising. However, nearly a year into the hype cycle, mainstream brands like Pepsi, Frito-Lay and La-Z-Boy remain tentative to adopt the technology, seemingly wary of brand safety, copyright and data privacy issues.
Seth Godin
SEPTEMBER 6, 2023
In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase. For example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is needed. Business models have this baked in. Running a podcast app doesn’t get more difficult if you list more podcasts or have more users.
AdPushup
SEPTEMBER 6, 2023
Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology has been continuously evolving, this staying ahead of the curve is paramount. So let us introduce to you expandable ads, which go beyond static banners, offering a canvas for [.
Digiday
SEPTEMBER 6, 2023
This week’s Media Briefing checks in with publishers about ad revenue from the various social platforms to see how the all of the changes from this past summer have impacted ad spend. Social media revenue roll call Fewer employees disclose ethnic/racial information Spotify’s podcast reckoning, NPR’s CEO to step down and more Social media revenue roll call Earlier this year, some publishers voiced concerns that their ad revenue-sharing deals with Snapchat were yielding less and
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
SEPTEMBER 6, 2023
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.
Digiday
SEPTEMBER 6, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Brid.tv
SEPTEMBER 6, 2023
In our previous update, we introduced Two-Factor Authentication and Report Templates to our platform in addition to some minor improvements and bug fixes. This time around, we are bringing some significant changes with Platform Update 6.6.8. including a new playback settings design and an option to prevent ad playback on specific web pages. Check out the full platform update changelog below.
Digiday
SEPTEMBER 6, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the ad-supported streaming landscape and its role in marketers’ playbooks.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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